Seriously what is Facebook up to? 10 years, 1.3 billion users, $19 billion for WhatsApp. For years now, for every Facebook addict there's a Facebook hater - even among social media marketing folk. Is Facebook another Google, an online titan absorbing and showcasing everything we share in our lives and granting us each a little digital immortality? Or is it just a privacy timebomb waiting for a sociological apocalypse? We live in a time where the implications, power and effects of technology are now growing bigger and faster than any one human mind can comprehend or predict. Is Facebook going to take over the world, or will we eventually give it up - for something else?