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@HAMZAKHOT OR NOT?
HIGHER ED
APP DEVELOPMENT
STARTUP EXPERIENCE
“DATA IS THE NEW OIL” - @TOMMER
“WHY DON’T I OWN THIS?”
THE “CHAR LORO” PROJECT
SUCCESSES• AMONG THE MOST INFLUENTIAL HIGHER EDBRANDS• HIGHEST RISE OF APPLICATIONS IN ONTARIO• MODEL REPLICATED AT OTHER ...
WHAT’S THE PROBLEM?
APP GRAVEYARD
BRANDS ARE WASTING TIME
BRANDS ARE LOSING MONEY
MISSING ENGAGEMENT OPPORTUNITIES
NEED TO BE MORE STRATEGIC
SAVE TIME & MONEY
STAY RELEVANT
CAPTURE BIG DATA
ANTICIPATINGLEVEL 1
NO SOCIAL MEDIA MASS EXODUS
BIG DATA BECOMES EASIER TO MANAGE
BIG DATA IS THE NEW OIL. BUT LIKEOIL YOUVE GOT TO REFINE IT. ONITS OWN DATA ISNT USEFUL. WHATYOU DO WITH IT IS IMPORTANT.@...
PERSONALISATION
VISUAL MARKETING
REAL TIME MARKETING
THE END OF PRIVACY
“THE TRUE COST OF REMAININGANONYMOUS, THEN, MIGHT BEIRRELEVANCE.”ERIC SCHMIDT & JARED COHEN THE NEW DIGITAL AGE
SIMPLEIMMEDIATESOCIALINTEGRATEDPERSONALIZED
RECOGNIZINGLEVEL 2
“YOU HAVE TO USE THIS NEW APP!”ARE MY STUDENTS THERE?CAN I USE IT TO EXTEND MY BRAND PRESENCE?DOES IT HAVE STORYTELLING PO...
WHY DO SOME APPS FAIL?
BAD TIMING
BARRIERS TO ADOPTION
POOR DESIGN
POOR MANAGEMENT
WHY DO SOME APPS SUCCEED?
FILLS A VACUUM
DOES ONE THING EXTREMELY WELL
DESIGNED FOR HUMANS
SEMANTIC WEB
“TECHNOLOGY HAS REMOVED THETECHNOLOGY FROM THETECHNOLOGY.”@MITCHJOEL
APP WARS
VIDEO SHARING
VERDICT: VIDEO SHARINGHOT• YOUTUBE (DOMINANT)• TOUT (60% MKT)• VINE (POTENTIAL)• INSTAGRAM (YIKES!)NOT• SOCIALCAM• CINEMAG...
PHOTO SHARING
VERDICT: PHOTO SHARINGHOT• INSTAGRAM (76% MKT)• PINTEREST (GROWTH)NOT• FANCY (HALF-BAKED)CRITICAL MASSENABLESPINTEREST TOD...
PROFESSIONAL
VERDICT: PROFESSIONALHOT• LINKEDIN (90% MKT)NOT• BRANCHOUT• GLASSDOORTHERE’S SIMPLYNO PIE LEFT ONTHEPROFESSIONALSOCIAL NET...
SOCIAL DISCOVERY
VERDICT: SOCIAL DISCOVERYHOT• SONAR• BANJO• HIGHLIGHTNOT• GLANCEE (FACEBOOK)THIS NICHE ISRIPE FOR THETAKING. BUT BEWATCHFU...
MEDIA DISCOVERY
VERDICT: MEDIA DISCOVERYHOT• GOODREADS(AMAZON)NOT• VIGGLE (BURDENED)• GETGLUE (BURDENED)FOR PETE’S SAKE,DO SOMETHINGWITH T...
“BIG DATA IS A FIRE HOSE, ANDMOST OF US ARE TRYING TO PUT ITIN A TEACUP.”@TOMMER
MUSIC DISCOVERY
VERDICT: MUSIC DISCOVERYHOT• SOUNDCLOUD (50%MKT)• PANDORA (30% MKT)• TUNIGO (SPOTIFY)NOT• PING (COME ON,APPLE…)• TWITTER (...
VIDEO DISCOVERY
VERDICT: VIDEO DISCOVERYHOT• YOUTUBE (70% MKT)NOT• VIMEO (NICE TRY)• VEOH (BANKRUPT)• KYTE (HUH?)• VEVO (LOL)YOUTUBE ISSYN...
LOCATION DISCOVERY
VERDICT: LOCATION DISCOVERYHOT• FOURSQUARE (95%MKT)• YELP (ENGINE)NOT• GOWALLA (FACEBOOK)DO ONE THINGEXTREMELY WELL.
EPHEMERAL MESSAGING
VERDICT: EPHEMERAL MESSAGINGHOT• SNAPCHAT (GROWTH)NOT• FACEBOOK POKE• WICKR• BLINKTEENS AREWEARY OFMARKTERS ANDPRIVACYISSU...
MICRO BLOGGING
VERDICT: MICRO BLOGGINGHOT• TUMBLR (LOYALTY)• TWITTER (86% MKT)NOT• POSTEROUS (TWITTER)• JAIKU (NEGLECTED)THE DEFINITIONOF...
SOCIAL NETWORKS
VERDICT: SOCIAL NETWORKSHOT• FACEBOOK (72% MKT)• GOOGLE+ (GROWTH)NOT• MYSPACE (DOA)• PATH (DYING)• PHEED (TOO LATE)THERE W...
ACQUIRING INSIGHTS
REVERSE MENTORING
MANAGEMENTCULTURELOCATIONTRACK RECORDVALUATIONFUNDINGTALENTCOMPANY FUNDAMENTALS
TECHCRUNCHMASHABLECRUNCHBASEPODCASTSTWITTERSTAY ABREAST OF TRENDS
FACEBOOKTWITTERLINKEDINYOUTUBEGOOGLE+PINTERESTINSTAGRAMSAFEST BETS?
INTEGRATINGLEVEL 2
1) MEASURE AGAINST YOUR GOALS
2) IDENTIFY DATA POINTS TO COLLECT
3) GATHER YOUR PORTFOLIO
4) LIST YOUR CONTENT
5) CONNECT CONTENT W/ CHANNEL
6) SKETCH CONTENT FLOW
7) CONSISTENT BRANDING
8) ALLOCATE THE BEST RESOURCES
9) FOCUS ON METRICS
RECAPANTICIPATING• PLATFORMS WILL INNOVATEAROUND THESE FACTORS:1. SIMPLE2. IMMEDIATE3. SOCIAL4. INTEGRATED5. PERSONALIZEDR...
CONCLUSION
THANK YOU!@HAMZAKQUESTIONS?
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Hot Or Not - Anticipating, Recognizing and Integrating The Next Big Thing In Social Media (#PSEWEB)

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  • Rule of 3
  • 38,000 students, 100+ programs, Downtown Toronto
  • We now know with certainty what the point of all of this has been…data.Oil is a commodity that needs to be collected, refined and integral to lubricating progress and innovation.
  • I’m so far removed from the student experience that I had to enlist one of our best and brightest, a true influencer to delve into the world and produce a report.
  • Trail of indexed, searchable and sharable shells of brand presences, which reflect on the brand.
  • Did anyone go to SXSW?Biggest theme was Big Data…marketing/tech community came to a consensus that all of our social activity is yielding something substantial and transformative.
  • Social logins as passports to the rest of the internet (via social checkins)For another competitor to enter into the space, there has to be a very strong value proposition:AdsEmphasis on branded contentStable design & functionality (not as many rapid changes)
  • Talk about DieselTalk about Aldo E-Mail
  • Tradeoff between the ability to participate in the app ecosystem.If the product is free, you are the product.
  • Interaction: I'm telling you to download an app. It's the next big thing in social media. What are some considerations you make about the app itself? Tell me about an app an app on your phone?
  • Via.me
  • VimeoAirtime
  • Snapchat
  • Instagram
  • Facebook Home
  • Graph search
  • Tout: 2011
  • Simplicity is key
  • Add Quora
  • Facebook bought Glancee
  • Success when connected to a purchasing mechanism.GetGlue doesn’t do anything with my data.
  • The challenge here is that media executives are sitting around the table talking about monetizing and they are oblivious to the point of all of this.
  • Budget is a reflection of a company’s priorities
  • Pagliacci’s
  • Yelp and FourSquare need to merge ASAP.
  • BlinkSnapchat users upload 3x more photos than Instagram users
  • Teens love sexting, and so does Anthony Weiner.Snapchat: 150M pictures DAILY!
  • Every social media platform has an element of microblogging in it. And every microblogging proper platform is moving away from it.
  • Jaiku was neglected.Posterous sold out too early.
  • Twitter evolving into Centralized Social Network
  • North America ^WorldwideRenRenOrkutTencent QQ
  • Transcript of "Hot Or Not - Anticipating, Recognizing and Integrating The Next Big Thing In Social Media (#PSEWEB)"

    1. 1. @HAMZAKHOT OR NOT?
    2. 2. HIGHER ED
    3. 3. APP DEVELOPMENT
    4. 4. STARTUP EXPERIENCE
    5. 5. “DATA IS THE NEW OIL” - @TOMMER
    6. 6. “WHY DON’T I OWN THIS?”
    7. 7. THE “CHAR LORO” PROJECT
    8. 8. SUCCESSES• AMONG THE MOST INFLUENTIAL HIGHER EDBRANDS• HIGHEST RISE OF APPLICATIONS IN ONTARIO• MODEL REPLICATED AT OTHER INSTITUTIONS• SPINOFF TO STARTUP
    9. 9. WHAT’S THE PROBLEM?
    10. 10. APP GRAVEYARD
    11. 11. BRANDS ARE WASTING TIME
    12. 12. BRANDS ARE LOSING MONEY
    13. 13. MISSING ENGAGEMENT OPPORTUNITIES
    14. 14. NEED TO BE MORE STRATEGIC
    15. 15. SAVE TIME & MONEY
    16. 16. STAY RELEVANT
    17. 17. CAPTURE BIG DATA
    18. 18. ANTICIPATINGLEVEL 1
    19. 19. NO SOCIAL MEDIA MASS EXODUS
    20. 20. BIG DATA BECOMES EASIER TO MANAGE
    21. 21. BIG DATA IS THE NEW OIL. BUT LIKEOIL YOUVE GOT TO REFINE IT. ONITS OWN DATA ISNT USEFUL. WHATYOU DO WITH IT IS IMPORTANT.@TOMMER
    22. 22. PERSONALISATION
    23. 23. VISUAL MARKETING
    24. 24. REAL TIME MARKETING
    25. 25. THE END OF PRIVACY
    26. 26. “THE TRUE COST OF REMAININGANONYMOUS, THEN, MIGHT BEIRRELEVANCE.”ERIC SCHMIDT & JARED COHEN THE NEW DIGITAL AGE
    27. 27. SIMPLEIMMEDIATESOCIALINTEGRATEDPERSONALIZED
    28. 28. RECOGNIZINGLEVEL 2
    29. 29. “YOU HAVE TO USE THIS NEW APP!”ARE MY STUDENTS THERE?CAN I USE IT TO EXTEND MY BRAND PRESENCE?DOES IT HAVE STORYTELLING POTENTIAL?WHAT’S THE RETURN ON IT?WILL IT STILL BE AROUND IN A YEAR?
    30. 30. WHY DO SOME APPS FAIL?
    31. 31. BAD TIMING
    32. 32. BARRIERS TO ADOPTION
    33. 33. POOR DESIGN
    34. 34. POOR MANAGEMENT
    35. 35. WHY DO SOME APPS SUCCEED?
    36. 36. FILLS A VACUUM
    37. 37. DOES ONE THING EXTREMELY WELL
    38. 38. DESIGNED FOR HUMANS
    39. 39. SEMANTIC WEB
    40. 40. “TECHNOLOGY HAS REMOVED THETECHNOLOGY FROM THETECHNOLOGY.”@MITCHJOEL
    41. 41. APP WARS
    42. 42. VIDEO SHARING
    43. 43. VERDICT: VIDEO SHARINGHOT• YOUTUBE (DOMINANT)• TOUT (60% MKT)• VINE (POTENTIAL)• INSTAGRAM (YIKES!)NOT• SOCIALCAM• CINEMAGRAM• VIDDYBEING FIRST OUTOF THE GATES ISCRUCIAL. BEINGATTACHED TO AMEDIA GIANT ALSOHELPS.
    44. 44. PHOTO SHARING
    45. 45. VERDICT: PHOTO SHARINGHOT• INSTAGRAM (76% MKT)• PINTEREST (GROWTH)NOT• FANCY (HALF-BAKED)CRITICAL MASSENABLESPINTEREST TODRINK FANCY’SMILKSHAKE (ANDOTHERCOMPETITORS, FORTHAT MATTER)
    46. 46. PROFESSIONAL
    47. 47. VERDICT: PROFESSIONALHOT• LINKEDIN (90% MKT)NOT• BRANCHOUT• GLASSDOORTHERE’S SIMPLYNO PIE LEFT ONTHEPROFESSIONALSOCIAL NETWORKPLATE.
    48. 48. SOCIAL DISCOVERY
    49. 49. VERDICT: SOCIAL DISCOVERYHOT• SONAR• BANJO• HIGHLIGHTNOT• GLANCEE (FACEBOOK)THIS NICHE ISRIPE FOR THETAKING. BUT BEWATCHFUL OFTHE GIANTSSITTING ON THESIDES.
    50. 50. MEDIA DISCOVERY
    51. 51. VERDICT: MEDIA DISCOVERYHOT• GOODREADS(AMAZON)NOT• VIGGLE (BURDENED)• GETGLUE (BURDENED)FOR PETE’S SAKE,DO SOMETHINGWITH THE DATA!
    52. 52. “BIG DATA IS A FIRE HOSE, ANDMOST OF US ARE TRYING TO PUT ITIN A TEACUP.”@TOMMER
    53. 53. MUSIC DISCOVERY
    54. 54. VERDICT: MUSIC DISCOVERYHOT• SOUNDCLOUD (50%MKT)• PANDORA (30% MKT)• TUNIGO (SPOTIFY)NOT• PING (COME ON,APPLE…)• TWITTER (TOO LATE &IMPERSONAL)THE MARKET ISPRIMED. NOW ITALL COMES DOWNTO CONTENTSELECTION ANDUSER POWER TOTIP THE SCALES.
    55. 55. VIDEO DISCOVERY
    56. 56. VERDICT: VIDEO DISCOVERYHOT• YOUTUBE (70% MKT)NOT• VIMEO (NICE TRY)• VEOH (BANKRUPT)• KYTE (HUH?)• VEVO (LOL)YOUTUBE ISSYNONYMOUSWITH ONLINEVIDEO.
    57. 57. LOCATION DISCOVERY
    58. 58. VERDICT: LOCATION DISCOVERYHOT• FOURSQUARE (95%MKT)• YELP (ENGINE)NOT• GOWALLA (FACEBOOK)DO ONE THINGEXTREMELY WELL.
    59. 59. EPHEMERAL MESSAGING
    60. 60. VERDICT: EPHEMERAL MESSAGINGHOT• SNAPCHAT (GROWTH)NOT• FACEBOOK POKE• WICKR• BLINKTEENS AREWEARY OFMARKTERS ANDPRIVACYISSUES…ANDTHEY LOVESEXTING.
    61. 61. MICRO BLOGGING
    62. 62. VERDICT: MICRO BLOGGINGHOT• TUMBLR (LOYALTY)• TWITTER (86% MKT)NOT• POSTEROUS (TWITTER)• JAIKU (NEGLECTED)THE DEFINITIONOF MICROBLOGGING ISCHANGING.PLENTY OF SPACEFOR INNOVATION.
    63. 63. SOCIAL NETWORKS
    64. 64. VERDICT: SOCIAL NETWORKSHOT• FACEBOOK (72% MKT)• GOOGLE+ (GROWTH)NOT• MYSPACE (DOA)• PATH (DYING)• PHEED (TOO LATE)THERE WON’T BEANOTHERFACEBOOK.FACEBOOK ISALREADY THENEXT FACEBOOK.
    65. 65. ACQUIRING INSIGHTS
    66. 66. REVERSE MENTORING
    67. 67. MANAGEMENTCULTURELOCATIONTRACK RECORDVALUATIONFUNDINGTALENTCOMPANY FUNDAMENTALS
    68. 68. TECHCRUNCHMASHABLECRUNCHBASEPODCASTSTWITTERSTAY ABREAST OF TRENDS
    69. 69. FACEBOOKTWITTERLINKEDINYOUTUBEGOOGLE+PINTERESTINSTAGRAMSAFEST BETS?
    70. 70. INTEGRATINGLEVEL 2
    71. 71. 1) MEASURE AGAINST YOUR GOALS
    72. 72. 2) IDENTIFY DATA POINTS TO COLLECT
    73. 73. 3) GATHER YOUR PORTFOLIO
    74. 74. 4) LIST YOUR CONTENT
    75. 75. 5) CONNECT CONTENT W/ CHANNEL
    76. 76. 6) SKETCH CONTENT FLOW
    77. 77. 7) CONSISTENT BRANDING
    78. 78. 8) ALLOCATE THE BEST RESOURCES
    79. 79. 9) FOCUS ON METRICS
    80. 80. RECAPANTICIPATING• PLATFORMS WILL INNOVATEAROUND THESE FACTORS:1. SIMPLE2. IMMEDIATE3. SOCIAL4. INTEGRATED5. PERSONALIZEDRECOGNIZING• FAMILIARIZE YOURSELF WITH WHYAPPS SUCCEED OR FAIL• PRACTICE REVERSE MENTORING• STUDY COMPANY FUNDAMENTALS• STAY ABREAST OF INDUSTRYTRENDSINTEGRATING• MEASURE AGAINST YOUR GOALS• IDENTIFY DATA POINTS TO COLLECT• GATHER YOUR PORTFOLIO• LIST YOUR CONTENT• CONNECT CONTENT WITH CHANNEL• SKETCH CONTENT FLOW• CONSISTENT BRANDING• ALLOCATE THE BEST RESOURCES• FOCUS ON METRICS
    81. 81. CONCLUSION
    82. 82. THANK YOU!@HAMZAKQUESTIONS?
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