Hot Or Not - Anticipating, Recognizing and Integrating The Next Big Thing In Social Media (#PSEWEB)

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  • Rule of 3
  • 38,000 students, 100+ programs, Downtown Toronto
  • We now know with certainty what the point of all of this has been…data.Oil is a commodity that needs to be collected, refined and integral to lubricating progress and innovation.
  • I’m so far removed from the student experience that I had to enlist one of our best and brightest, a true influencer to delve into the world and produce a report.
  • Trail of indexed, searchable and sharable shells of brand presences, which reflect on the brand.
  • Did anyone go to SXSW?Biggest theme was Big Data…marketing/tech community came to a consensus that all of our social activity is yielding something substantial and transformative.
  • Social logins as passports to the rest of the internet (via social checkins)For another competitor to enter into the space, there has to be a very strong value proposition:AdsEmphasis on branded contentStable design & functionality (not as many rapid changes)
  • Talk about DieselTalk about Aldo E-Mail
  • Tradeoff between the ability to participate in the app ecosystem.If the product is free, you are the product.
  • Interaction: I'm telling you to download an app. It's the next big thing in social media. What are some considerations you make about the app itself? Tell me about an app an app on your phone?
  • Via.me
  • VimeoAirtime
  • Snapchat
  • Instagram
  • Facebook Home
  • Graph search
  • Tout: 2011
  • Simplicity is key
  • Add Quora
  • Facebook bought Glancee
  • Success when connected to a purchasing mechanism.GetGlue doesn’t do anything with my data.
  • The challenge here is that media executives are sitting around the table talking about monetizing and they are oblivious to the point of all of this.
  • Budget is a reflection of a company’s priorities
  • Pagliacci’s
  • Yelp and FourSquare need to merge ASAP.
  • BlinkSnapchat users upload 3x more photos than Instagram users
  • Teens love sexting, and so does Anthony Weiner.Snapchat: 150M pictures DAILY!
  • Every social media platform has an element of microblogging in it. And every microblogging proper platform is moving away from it.
  • Jaiku was neglected.Posterous sold out too early.
  • Twitter evolving into Centralized Social Network
  • North America ^WorldwideRenRenOrkutTencent QQ

Transcript

  • 1. @HAMZAKHOT OR NOT?
  • 2. HIGHER ED
  • 3. APP DEVELOPMENT
  • 4. STARTUP EXPERIENCE
  • 5. “DATA IS THE NEW OIL” - @TOMMER
  • 6. “WHY DON’T I OWN THIS?”
  • 7. THE “CHAR LORO” PROJECT
  • 8. SUCCESSES• AMONG THE MOST INFLUENTIAL HIGHER EDBRANDS• HIGHEST RISE OF APPLICATIONS IN ONTARIO• MODEL REPLICATED AT OTHER INSTITUTIONS• SPINOFF TO STARTUP
  • 9. WHAT’S THE PROBLEM?
  • 10. APP GRAVEYARD
  • 11. BRANDS ARE WASTING TIME
  • 12. BRANDS ARE LOSING MONEY
  • 13. MISSING ENGAGEMENT OPPORTUNITIES
  • 14. NEED TO BE MORE STRATEGIC
  • 15. SAVE TIME & MONEY
  • 16. STAY RELEVANT
  • 17. CAPTURE BIG DATA
  • 18. ANTICIPATINGLEVEL 1
  • 19. NO SOCIAL MEDIA MASS EXODUS
  • 20. BIG DATA BECOMES EASIER TO MANAGE
  • 21. BIG DATA IS THE NEW OIL. BUT LIKEOIL YOUVE GOT TO REFINE IT. ONITS OWN DATA ISNT USEFUL. WHATYOU DO WITH IT IS IMPORTANT.@TOMMER
  • 22. PERSONALISATION
  • 23. VISUAL MARKETING
  • 24. REAL TIME MARKETING
  • 25. THE END OF PRIVACY
  • 26. “THE TRUE COST OF REMAININGANONYMOUS, THEN, MIGHT BEIRRELEVANCE.”ERIC SCHMIDT & JARED COHEN THE NEW DIGITAL AGE
  • 27. SIMPLEIMMEDIATESOCIALINTEGRATEDPERSONALIZED
  • 28. RECOGNIZINGLEVEL 2
  • 29. “YOU HAVE TO USE THIS NEW APP!”ARE MY STUDENTS THERE?CAN I USE IT TO EXTEND MY BRAND PRESENCE?DOES IT HAVE STORYTELLING POTENTIAL?WHAT’S THE RETURN ON IT?WILL IT STILL BE AROUND IN A YEAR?
  • 30. WHY DO SOME APPS FAIL?
  • 31. BAD TIMING
  • 32. BARRIERS TO ADOPTION
  • 33. POOR DESIGN
  • 34. POOR MANAGEMENT
  • 35. WHY DO SOME APPS SUCCEED?
  • 36. FILLS A VACUUM
  • 37. DOES ONE THING EXTREMELY WELL
  • 38. DESIGNED FOR HUMANS
  • 39. SEMANTIC WEB
  • 40. “TECHNOLOGY HAS REMOVED THETECHNOLOGY FROM THETECHNOLOGY.”@MITCHJOEL
  • 41. APP WARS
  • 42. VIDEO SHARING
  • 43. VERDICT: VIDEO SHARINGHOT• YOUTUBE (DOMINANT)• TOUT (60% MKT)• VINE (POTENTIAL)• INSTAGRAM (YIKES!)NOT• SOCIALCAM• CINEMAGRAM• VIDDYBEING FIRST OUTOF THE GATES ISCRUCIAL. BEINGATTACHED TO AMEDIA GIANT ALSOHELPS.
  • 44. PHOTO SHARING
  • 45. VERDICT: PHOTO SHARINGHOT• INSTAGRAM (76% MKT)• PINTEREST (GROWTH)NOT• FANCY (HALF-BAKED)CRITICAL MASSENABLESPINTEREST TODRINK FANCY’SMILKSHAKE (ANDOTHERCOMPETITORS, FORTHAT MATTER)
  • 46. PROFESSIONAL
  • 47. VERDICT: PROFESSIONALHOT• LINKEDIN (90% MKT)NOT• BRANCHOUT• GLASSDOORTHERE’S SIMPLYNO PIE LEFT ONTHEPROFESSIONALSOCIAL NETWORKPLATE.
  • 48. SOCIAL DISCOVERY
  • 49. VERDICT: SOCIAL DISCOVERYHOT• SONAR• BANJO• HIGHLIGHTNOT• GLANCEE (FACEBOOK)THIS NICHE ISRIPE FOR THETAKING. BUT BEWATCHFUL OFTHE GIANTSSITTING ON THESIDES.
  • 50. MEDIA DISCOVERY
  • 51. VERDICT: MEDIA DISCOVERYHOT• GOODREADS(AMAZON)NOT• VIGGLE (BURDENED)• GETGLUE (BURDENED)FOR PETE’S SAKE,DO SOMETHINGWITH THE DATA!
  • 52. “BIG DATA IS A FIRE HOSE, ANDMOST OF US ARE TRYING TO PUT ITIN A TEACUP.”@TOMMER
  • 53. MUSIC DISCOVERY
  • 54. VERDICT: MUSIC DISCOVERYHOT• SOUNDCLOUD (50%MKT)• PANDORA (30% MKT)• TUNIGO (SPOTIFY)NOT• PING (COME ON,APPLE…)• TWITTER (TOO LATE &IMPERSONAL)THE MARKET ISPRIMED. NOW ITALL COMES DOWNTO CONTENTSELECTION ANDUSER POWER TOTIP THE SCALES.
  • 55. VIDEO DISCOVERY
  • 56. VERDICT: VIDEO DISCOVERYHOT• YOUTUBE (70% MKT)NOT• VIMEO (NICE TRY)• VEOH (BANKRUPT)• KYTE (HUH?)• VEVO (LOL)YOUTUBE ISSYNONYMOUSWITH ONLINEVIDEO.
  • 57. LOCATION DISCOVERY
  • 58. VERDICT: LOCATION DISCOVERYHOT• FOURSQUARE (95%MKT)• YELP (ENGINE)NOT• GOWALLA (FACEBOOK)DO ONE THINGEXTREMELY WELL.
  • 59. EPHEMERAL MESSAGING
  • 60. VERDICT: EPHEMERAL MESSAGINGHOT• SNAPCHAT (GROWTH)NOT• FACEBOOK POKE• WICKR• BLINKTEENS AREWEARY OFMARKTERS ANDPRIVACYISSUES…ANDTHEY LOVESEXTING.
  • 61. MICRO BLOGGING
  • 62. VERDICT: MICRO BLOGGINGHOT• TUMBLR (LOYALTY)• TWITTER (86% MKT)NOT• POSTEROUS (TWITTER)• JAIKU (NEGLECTED)THE DEFINITIONOF MICROBLOGGING ISCHANGING.PLENTY OF SPACEFOR INNOVATION.
  • 63. SOCIAL NETWORKS
  • 64. VERDICT: SOCIAL NETWORKSHOT• FACEBOOK (72% MKT)• GOOGLE+ (GROWTH)NOT• MYSPACE (DOA)• PATH (DYING)• PHEED (TOO LATE)THERE WON’T BEANOTHERFACEBOOK.FACEBOOK ISALREADY THENEXT FACEBOOK.
  • 65. ACQUIRING INSIGHTS
  • 66. REVERSE MENTORING
  • 67. MANAGEMENTCULTURELOCATIONTRACK RECORDVALUATIONFUNDINGTALENTCOMPANY FUNDAMENTALS
  • 68. TECHCRUNCHMASHABLECRUNCHBASEPODCASTSTWITTERSTAY ABREAST OF TRENDS
  • 69. FACEBOOKTWITTERLINKEDINYOUTUBEGOOGLE+PINTERESTINSTAGRAMSAFEST BETS?
  • 70. INTEGRATINGLEVEL 2
  • 71. 1) MEASURE AGAINST YOUR GOALS
  • 72. 2) IDENTIFY DATA POINTS TO COLLECT
  • 73. 3) GATHER YOUR PORTFOLIO
  • 74. 4) LIST YOUR CONTENT
  • 75. 5) CONNECT CONTENT W/ CHANNEL
  • 76. 6) SKETCH CONTENT FLOW
  • 77. 7) CONSISTENT BRANDING
  • 78. 8) ALLOCATE THE BEST RESOURCES
  • 79. 9) FOCUS ON METRICS
  • 80. RECAPANTICIPATING• PLATFORMS WILL INNOVATEAROUND THESE FACTORS:1. SIMPLE2. IMMEDIATE3. SOCIAL4. INTEGRATED5. PERSONALIZEDRECOGNIZING• FAMILIARIZE YOURSELF WITH WHYAPPS SUCCEED OR FAIL• PRACTICE REVERSE MENTORING• STUDY COMPANY FUNDAMENTALS• STAY ABREAST OF INDUSTRYTRENDSINTEGRATING• MEASURE AGAINST YOUR GOALS• IDENTIFY DATA POINTS TO COLLECT• GATHER YOUR PORTFOLIO• LIST YOUR CONTENT• CONNECT CONTENT WITH CHANNEL• SKETCH CONTENT FLOW• CONSISTENT BRANDING• ALLOCATE THE BEST RESOURCES• FOCUS ON METRICS
  • 81. CONCLUSION
  • 82. THANK YOU!@HAMZAKQUESTIONS?