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Developing a 360-Degree Digital Strategy
Developing a 360-Degree Digital Strategy
Developing a 360-Degree Digital Strategy
Developing a 360-Degree Digital Strategy
Developing a 360-Degree Digital Strategy
Developing a 360-Degree Digital Strategy
Developing a 360-Degree Digital Strategy
Developing a 360-Degree Digital Strategy
Developing a 360-Degree Digital Strategy
Developing a 360-Degree Digital Strategy
Developing a 360-Degree Digital Strategy
Developing a 360-Degree Digital Strategy
Developing a 360-Degree Digital Strategy
Developing a 360-Degree Digital Strategy
Developing a 360-Degree Digital Strategy
Developing a 360-Degree Digital Strategy
Developing a 360-Degree Digital Strategy
Developing a 360-Degree Digital Strategy
Developing a 360-Degree Digital Strategy
Developing a 360-Degree Digital Strategy
Developing a 360-Degree Digital Strategy
Developing a 360-Degree Digital Strategy
Developing a 360-Degree Digital Strategy
Developing a 360-Degree Digital Strategy
Developing a 360-Degree Digital Strategy
Developing a 360-Degree Digital Strategy
Developing a 360-Degree Digital Strategy
Developing a 360-Degree Digital Strategy
Developing a 360-Degree Digital Strategy
Developing a 360-Degree Digital Strategy
Developing a 360-Degree Digital Strategy
Developing a 360-Degree Digital Strategy
Developing a 360-Degree Digital Strategy
Developing a 360-Degree Digital Strategy
Developing a 360-Degree Digital Strategy
Developing a 360-Degree Digital Strategy
Developing a 360-Degree Digital Strategy
Developing a 360-Degree Digital Strategy
Developing a 360-Degree Digital Strategy
Developing a 360-Degree Digital Strategy
Developing a 360-Degree Digital Strategy
Developing a 360-Degree Digital Strategy
Developing a 360-Degree Digital Strategy
Developing a 360-Degree Digital Strategy
Developing a 360-Degree Digital Strategy
Developing a 360-Degree Digital Strategy
Developing a 360-Degree Digital Strategy
Developing a 360-Degree Digital Strategy
Developing a 360-Degree Digital Strategy
Developing a 360-Degree Digital Strategy
Developing a 360-Degree Digital Strategy
Developing a 360-Degree Digital Strategy
Developing a 360-Degree Digital Strategy
Developing a 360-Degree Digital Strategy
Developing a 360-Degree Digital Strategy
Developing a 360-Degree Digital Strategy
Developing a 360-Degree Digital Strategy
Developing a 360-Degree Digital Strategy
Developing a 360-Degree Digital Strategy
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Developing a 360-Degree Digital Strategy

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  • How to develop a social media strategy from the ground-upHow to measure and optimize social mediaHow to develop content calendars, playbooks and systemsHow to avoid social media pitfalls
  • S – SpecificM - MeasurableA - ActionableR – RealisitcT - Timely
  • Goal: Insight:Strategy:
  • https://www.redant.com/_assets/files/Digital-Strategy-Whitepaper.pdf
  • Great Gatsby
  • No one person or department should ‘own’ social media strategy in your organization. Create a cross functional team that develops strategy, impelements tactics and manages social.
  • http://www.socialmediaexplorer.com/social-media-marketing/8-step-social-media-strategy-infographic/
  • Social media can be used to help attain a variety of busienss objectives. But the best social media strategies are those that focus (at least initially) on a more narrow rationale for social. What do you primarily want to use social for? Awareness? Sales? Loyalty and retention? Pick one.
  • How will you act like a person, not an entity?
  • How will your organization appeal to the heart of your audience, rather than the head? Disney isn’t about movies, it’s about magic. Apple isn’t about technology, it’s about innovation. What are you about?
  • Channel Specific
  • Transcript

    • 1. Developing a 360°Digital Strategy@HamzaK
    • 2. About Me
    • 3. InconvenientTruths
    • 4. It is no longer acceptablefor a brand to wait forthe audience to visit
    • 5. Brands must activelycommunicate toprosper
    • 6. Positiveengagementsnowballs,arrogancecreatesstagnancy
    • 7. Lazy marketing……Ain’t nobody gottime for that!
    • 8. What is strategy?
    • 9. Strategy is a plan for obtaining agoal based on the information athand
    • 10. Goals need to be S.M.A.R.T.
    • 11. SpecificS MeasurableM ActionableA RealisticR TimelyT
    • 12. Strategy is a plan for obtaining agoal based on the information athand
    • 13. Information at hand are the piecesof information related to the goalthat help inform the strategy
    • 14. Information is gained byFailingAnalyzingDataParticipatingObservingTakingCoursesReadingInterviewingDoing
    • 15. For Example…
    • 16. Sample StrategyGoalGet 100 alumni tobuy tickets for thecharity dinner at theend of the month.InsightAlumni association ishosting a networkingevent next week andalso has access to1000+ membersacross social media.StrategySponsor alumninetworking event andinclude regularmessaging via socialmedia as part of deal.
    • 17. Four Core Stages to Building AndRunning A Digital StrategyPlanningCreationActualisationEvaluation
    • 18. PlanningAudience(broken downinto keysgements)Initial aims andexpectedreturnsBrandbackground,presentpositioning andperceptionAudiencelocations andvalue of eachaudiencesegment againstinitial aims
    • 19. CreationPlanning campaignelements basedupon previousanalysisCreating keyperformanceindicators perchannel andestimatingexpected returnper channelDesign and buildof campaignelements /channelsPlanning andestablishingactualisationroutes,communicationflows andexpectations
    • 20. ActualisationBuilding theengagementtimelineEngagement w/audience throughthe engagementloopSamplingprogress througha campaign andoptimising thecampaignmessageRecordinginformationthrough eachcampaign stepfor evaluation
    • 21. EvaluationEvaluating KPIsandachievementsReviewingengagementand unexpectedlonger termbenefitsTaking lessonson board tobuild strongerfuturecampaignsScoring thestrategy and thebenefits it hasgiven
    • 22. Digital strategy means somethingthat will change my bottom line in3-6 months.Shiv Singh, PepsiCo
    • 23. This is Social Media
    • 24. Content Calendar
    • 25. Cloud Computing
    • 26. Project Management Suite
    • 27. Inventory
    • 28. Playbook
    • 29. Channel Mix
    • 30. Social Policy
    • 31. Stay Abreast of Industry Trends
    • 32. Measuring Social MediaREACH• Visits/Views• Followers/FansENGAGEMENT• Likes/Retweets• CommentsACTION• Downloads• Sign-Ups
    • 33. Review• No excuse for not developing digital strategy• Strategy: A plan for obtaining a goal based onthe information at hand• 4 core stages to building strategy: 1) Evaluation2) Planning 3) Actualisation 4) Creation• Digital strategy essentials: Content calendar,cloud computing, project management suite,inventory, playbook, channel mix, social policy,education
    • 34. Next Steps
    • 35. 1) Build An Ark
    • 36. 2) Listen & Compare
    • 37. 3) What’s The Point
    • 38. 4) Select Success Metrics
    • 39. 5) Analyze Your Audiences
    • 40. 6) How Will You Be Human?
    • 41. 7) What’s Your One Thing?
    • 42. 8) Create A Channel Plan
    • 43. SomeTrends
    • 44. MobileUsageIncreases
    • 45. Big Data Becomes Easier To Manage
    • 46. Social Media Personalizes Your Feeds
    • 47. PersonalizationBecomes A Marketing Priority
    • 48. Google+ Also Becomes A Priority
    • 49. Can’t Ignore International And NicheNetworks
    • 50. Visual Marketing Grows
    • 51. Real Time MarketingOver Campaigns
    • 52. Marketers Consolidate Their Mix
    • 53. Show MeThe ROI
    • 54. Content MarketingRemains The Focus
    • 55. Look Out For Google Glass
    • 56. SimpleImmediateSocialIntegratedPersonalized
    • 57. Review• Next steps: 1) Build an ark 2) Listen &compare 3) What’s the point 4) Measuresuccess metrics 5) Analyze your audiences 6)How will you be human? 7) What’s your onething 8) Create a channel plan• Future of digital: Simple, immediate, social,integrated, personalized
    • 58. In conclusion, when it comes todigital strategy, employ theboldness and improvisation ofGandalf. But temper that with themeticulousness and caution of…
    • 59. Thank You!@HamzaK

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