INTERACTIVE MOBILE ENGAGEMENTmicro-messaging solutions to...๏ increase revenue๏ decrease expenses๏ generate leads๏ foster ...
WHO WE ARE | WHAT WE DO๏ Founded in 2005 in Richmond, VA๏ Mobile interaction engineering  ๏ Turnkey, flexible, DIY SaaS SMS...
SELECT CLIENTS & PARTNERS        © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
SELECT CLIENTS & PARTNERS        © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
SELECT CLIENTS & PARTNERS        © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
COMMUNICATION ISSUES  a trio of primary challenges to all messaging                © 2006-2011 OTAir LLC. All rights reser...
COMMUNICATION ISSUES                        ๏ not fast enough     Message                        ๏ not seen in time  Distr...
COMMUNICATION ISSUES                       ๏ no personalization    Message                       ๏ no customer segmentatio...
COMMUNICATION ISSUES                        ๏ wrong time to call      Message                        ๏ wrong place to visi...
APPS, ADS & SCANS...OH MY!   buzz-worthy mobile options that fall short                © 2006-2011 OTAir LLC. All rights r...
LIMITED MOBILE OPTIONS   mobile web & native apps                    ๏ multimedia opportunities                    ๏ minor...
LIMITED MOBILE OPTIONS  mobile ads & scannable codes                     ๏ maximum creative exposure                     ๏...
LIMITED MOBILE OPTIONSmicro-messaging using social networks                       ๏ integrated social marketing           ...
3 EFFECTIVE SOLUTIONS   to ease communication issue woes            © 2006-2011 OTAir LLC. All rights reserved. Text It to...
3 EFFECTIVE SOLUTIONSrapid foot / click traffic                   © 2006-2011 OTAir LLC. All rights reserved. Text It to Sa...
3 EFFECTIVE SOLUTIONSreceive individual data                 © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It...
3 EFFECTIVE SOLUTIONS  improve service            © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trad...
3 EFFECTIVE SOLUTIONSrapid foot / click trafficreceive individual data       improve service                   © 2006-2011 ...
NOT 3, BUT 1!  rapid foot / click traffic   receive individual data         improve service                                ...
SMS : A 3-IN-1 SOLUTIONquick & easy traffic | receive data | improve service                  © 2006-2011 OTAir LLC. All ri...
SMS WORST DEFINED AS......the text communication service component ofphone, web or mobile communication systems, usingstan...
QUICK & EASY TRAFFIC                      ๏ integrated direct response                      ๏ sent in secs; read in mins  ...
RECEIVE DATA                     ๏ keywords group customers                     ๏ names, emails, zips, dob                ...
IMPROVE SERVICE                      ๏ customer/data triggers msgs                      ๏ insert personalization data     ...
SMS BEST DEFINED AS......inexpensive interactive communications for reliableand rapid engagement of a quality audience wit...
SIMPLE160 unformatted chars for easy content creation                © 2006-2011 OTAir LLC. All rights reserved. Text It t...
FASTcompose & send within a minute - even using text                 © 2006-2011 OTAir LLC. All rights reserved. Text It t...
INTIMATEconversation via most personal device           © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is ...
INEXPENSIVEpay for absolute reach at pennies per text             © 2006-2011 OTAir LLC. All rights reserved. Text It to S...
INTERACTIVEinstant response built-in | most reply within an hour                   © 2006-2011 OTAir LLC. All rights reser...
FOCUSED160 unformatted chars sent to a specific audience                 © 2006-2011 OTAir LLC. All rights reserved. Text I...
UNIVERSALdevice/carrier agnostic | used daily by 200 million                  © 2006-2011 OTAir LLC. All rights reserved. ...
UNIQUEtexts easily personalized to each recipient              © 2006-2011 OTAir LLC. All rights reserved. Text It to Say ...
FLEXIBLEuseful for virtually any type of micro-message               © 2006-2011 OTAir LLC. All rights reserved. Text It t...
RELIABLE            texts delivered within secs1st mass communication method following disasters                 © 2006-20...
DESIREDrecipients have requested & used | easy opt-out                © 2006-2011 OTAir LLC. All rights reserved. Text It ...
ENGAGINGads direct response enabled  relevancy inspires action      © 2006-2011 OTAir LLC. All rights reserved. Text It to...
SOCIAL6 billion texts daily in U.S. | preferred over voice                  © 2006-2011 OTAir LLC. All rights reserved. Te...
GENERICany use | any device | anytime | anywhere | any how                  © 2006-2011 OTAir LLC. All rights reserved. Te...
SECUREsafe wireless medium | personal device | removable                  © 2006-2011 OTAir LLC. All rights reserved. Text...
MULTIMEDIA COMPARISON  how similar to word of mouth is other media                © 2006-2011 OTAir LLC. All rights reserv...
TV BEST DEFINED AS......inexpensive interactive communications for reliableand rapid engagement of a quality audience with...
RADIO BEST DEFINED AS......inexpensive interactive communications for reliableand rapid engagement of a quality audience w...
MAIL BEST DEFINED AS......inexpensive interactive communications for reliableand rapid engagement of a quality audience wi...
EMAIL BEST DEFINED AS......inexpensive interactive communications for reliableand rapid engagement of a quality audience w...
WEB BEST DEFINED AS......inexpensive interactive communications for reliableand rapid engagement of a quality audience wit...
SMS BEST DEFINED AS......inexpensive interactive communications for reliableand rapid engagement of a quality audience wit...
IMPLEMENTATIONwhats possible? | just how easy...really?             © 2006-2011 OTAir LLC. All rights reserved. Text It to...
๏ call to action in all media๏ text keyword to short code๏ instant, pre-configured reply๏ various workflow options๏ two-way ...
๏ collect actionable leads๏ NOW = higher rates๏ all ads direct response๏ mobile web adds options๏ feed to lead / CRM apps ...
THE POWER OF MICRO-MESSAGING๏ Smoothie King stores report 18-22% opt-in rates๏ Champs restaurant locations participating i...
THE POWER OF MICRO-MESSAGING๏ Mid-Atlantic regional grocery chain surpasses printed and email  coupon redemption rates wit...
THE OTAIR ADVANTAGE๏ Powerful, yet easy to use and flexible web-based platform๏ Most simplistic, no obligation pricing in t...
"SERVICE SECOND TO NONE"
ADDITIONAL RESOURCES - DIGITAL๏   Mobile Marketing Association – http://mmaglobal.com๏   Wireless Week magazine – http://w...
ADDITIONAL RESOURCES - PHYSICAL           © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of...
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HRAMA: Interactive Mobile Engagement

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Jim Washok, co-founder of Richmond-based OTAir and designer of effective mobile campaigns for hundreds of brands nationwide, will share the how-tos and success stories that will illustrate just how easy, fast and inexpensive mobile marketing is for you to take advantage of.

Learn how interactive mobile engagement can give your business:
- The kind of word of mouth every business wants.
- The ability to confirm interest in a product or service immediately.
- A chance to converse with your most loyal customers quickly and intimately.
- An inner circle of supporters ready and willing to take action upon request.
- Foot or site traffic inspired within minutes.
- An edge over your competitors.
- Double-digit increases in your sales and acceptance rates.

On March 10, HRAMA attendees joined us for a look at the future of marketing with interactive mobile engagement.

Jim Washok has an educational background in psychology, sociology, technology management and marketing. He began his career in application development and IT management, then shifted to entrepreneurship. Jim co-founded OTAir mobile marketing solutions in 2005 to provide comprehensive mobile marketing and mobile business communications services to companies in any vertical market throughout the United States and Canada.

OTAir specializes in powering the mobile solutions of many strategic partners as a flexible, privately labeled back end SaaS platform. OTAir clients include Landmark Communications, University Directories, Aspen Marketing Services, Fullhouse Interactive, ICF International, Digitas, Raycom Media stations and more. OTAir also directly services mobile needs for Alienware, Hershey, Miller Brewing Co., Funny Bone & Improv Comedy Clubs, and many colleges and universities.

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HRAMA: Interactive Mobile Engagement

  1. 1. INTERACTIVE MOBILE ENGAGEMENTmicro-messaging solutions to...๏ increase revenue๏ decrease expenses๏ generate leads๏ foster brand loyalty Tex๏ improve customer service to t It Sa y It !
  2. 2. WHO WE ARE | WHAT WE DO๏ Founded in 2005 in Richmond, VA๏ Mobile interaction engineering ๏ Turnkey, flexible, DIY SaaS SMS platform reaching 98% of U.S. ๏ Rapid mobile web architecting for info delivery & lead generation ๏ Instant, relevant, engaging conversation ๏ Wholistic incorporation into existing/future... ๏ Communications - email, online, voice, print, signage, etc. ๏ Operational systems - ERM, CRM, sales, inventory, etc. ๏ Business processes - person lifecycle management ๏ Physical environments - scenario appropriateness๏ Consultative approach with a foundation of thousands of previous successes & failures reduces risks & facilitates rapid positive ROI © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
  3. 3. SELECT CLIENTS & PARTNERS © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
  4. 4. SELECT CLIENTS & PARTNERS © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
  5. 5. SELECT CLIENTS & PARTNERS © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
  6. 6. COMMUNICATION ISSUES a trio of primary challenges to all messaging © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
  7. 7. COMMUNICATION ISSUES ๏ not fast enough Message ๏ not seen in time Distribution ๏ crowded for attention © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
  8. 8. COMMUNICATION ISSUES ๏ no personalization Message ๏ no customer segmentation Irrelevancy ๏ no use of customer data © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
  9. 9. COMMUNICATION ISSUES ๏ wrong time to call Message ๏ wrong place to visitNon-gagement ๏ lack of organic recall © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
  10. 10. APPS, ADS & SCANS...OH MY! buzz-worthy mobile options that fall short © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
  11. 11. LIMITED MOBILE OPTIONS mobile web & native apps ๏ multimedia opportunities ๏ minority user base; <30% ๏ tech/platform constrained © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
  12. 12. LIMITED MOBILE OPTIONS mobile ads & scannable codes ๏ maximum creative exposure ๏ major relevancy & use issues ๏ tech/app/carrier constrained © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
  13. 13. LIMITED MOBILE OPTIONSmicro-messaging using social networks ๏ integrated social marketing ๏ just a drop in Niagara Falls ๏ mobile reach not assured © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
  14. 14. 3 EFFECTIVE SOLUTIONS to ease communication issue woes © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
  15. 15. 3 EFFECTIVE SOLUTIONSrapid foot / click traffic © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
  16. 16. 3 EFFECTIVE SOLUTIONSreceive individual data © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
  17. 17. 3 EFFECTIVE SOLUTIONS improve service © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
  18. 18. 3 EFFECTIVE SOLUTIONSrapid foot / click trafficreceive individual data improve service © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
  19. 19. NOT 3, BUT 1! rapid foot / click traffic receive individual data improve service TEXT MESSAGING © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
  20. 20. SMS : A 3-IN-1 SOLUTIONquick & easy traffic | receive data | improve service © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
  21. 21. SMS WORST DEFINED AS......the text communication service component ofphone, web or mobile communication systems, usingstandardized communications protocols that allowthe exchange of short text messages between fixedline or mobile phone devices. © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
  22. 22. QUICK & EASY TRAFFIC ๏ integrated direct response ๏ sent in secs; read in mins ๏ no msg / relevancy conflicts © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
  23. 23. RECEIVE DATA ๏ keywords group customers ๏ names, emails, zips, dob ๏ menus, codes, surveys/polls © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
  24. 24. IMPROVE SERVICE ๏ customer/data triggers msgs ๏ insert personalization data ๏ two-way interaction © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
  25. 25. SMS BEST DEFINED AS......inexpensive interactive communications for reliableand rapid engagement of a quality audience withuniquely focused micro-messaging via a universallydesired secure channel for intimate socializing. © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
  26. 26. SIMPLE160 unformatted chars for easy content creation © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
  27. 27. FASTcompose & send within a minute - even using text © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
  28. 28. INTIMATEconversation via most personal device © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
  29. 29. INEXPENSIVEpay for absolute reach at pennies per text © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
  30. 30. INTERACTIVEinstant response built-in | most reply within an hour © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
  31. 31. FOCUSED160 unformatted chars sent to a specific audience © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
  32. 32. UNIVERSALdevice/carrier agnostic | used daily by 200 million © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
  33. 33. UNIQUEtexts easily personalized to each recipient © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
  34. 34. FLEXIBLEuseful for virtually any type of micro-message © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
  35. 35. RELIABLE texts delivered within secs1st mass communication method following disasters © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
  36. 36. DESIREDrecipients have requested & used | easy opt-out © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
  37. 37. ENGAGINGads direct response enabled relevancy inspires action © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
  38. 38. SOCIAL6 billion texts daily in U.S. | preferred over voice © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
  39. 39. GENERICany use | any device | anytime | anywhere | any how © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
  40. 40. SECUREsafe wireless medium | personal device | removable © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
  41. 41. MULTIMEDIA COMPARISON how similar to word of mouth is other media © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
  42. 42. TV BEST DEFINED AS......inexpensive interactive communications for reliableand rapid engagement of a quality audience withuniquely focused micro-messaging via a universallydesired secure channel for intimate socializing. © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
  43. 43. RADIO BEST DEFINED AS......inexpensive interactive communications for reliableand rapid engagement of a quality audience withuniquely focused micro-messaging via a universallydesired secure channel for intimate socializing. © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
  44. 44. MAIL BEST DEFINED AS......inexpensive interactive communications for reliableand rapid engagement of a quality audience withuniquely focused micro-messaging via a universallydesired secure channel for intimate socializing. © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
  45. 45. EMAIL BEST DEFINED AS......inexpensive interactive communications for reliableand rapid engagement of a quality audience withuniquely focused micro-messaging via a universallydesired secure channel for intimate socializing. © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
  46. 46. WEB BEST DEFINED AS......inexpensive interactive communications for reliableand rapid engagement of a quality audience withuniquely focused micro-messaging via a universallydesired secure channel for intimate socializing. © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
  47. 47. SMS BEST DEFINED AS......inexpensive interactive communications for reliableand rapid engagement of a quality audience withuniquely focused micro-messaging via a universallydesired secure channel for intimate socializing. ...the closest digital medium to word of mouth! © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
  48. 48. IMPLEMENTATIONwhats possible? | just how easy...really? © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
  49. 49. ๏ call to action in all media๏ text keyword to short code๏ instant, pre-configured reply๏ various workflow options๏ two-way communication © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
  50. 50. ๏ collect actionable leads๏ NOW = higher rates๏ all ads direct response๏ mobile web adds options๏ feed to lead / CRM apps © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
  51. 51. THE POWER OF MICRO-MESSAGING๏ Smoothie King stores report 18-22% opt-in rates๏ Champs restaurant locations participating in an interactive NFL fan “trash text” report up to 26% lift in sales๏ Over 55,000 votes are received by text in just a two week “Best Of…” promotional event by The Virginian-Pilot๏ Thousands text in to enter a Busch Gardens promo tied to March Madness with 85% of all entries coming in via text message vs. only 15% online๏ A restaurant/comedy club in FL sells out an unscheduled Tuesday evening show by sending a text to a couple thousand mobile fans just a few hours in advance © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
  52. 52. THE POWER OF MICRO-MESSAGING๏ Mid-Atlantic regional grocery chain surpasses printed and email coupon redemption rates with mobile…10-55%, averaging 25%๏ Nearly 2500 receipt codes texted during a one-day promotion event, in May 2010, throughout a 122 location family dining chain for an estimated 15.3% participation rate๏ Almost 1000 college students at twelve campuses use texting to claim coupons for free tax prep services from H&R Block๏ Regional family dining chain with about 45 locations using SMS marketing grew mobile opt-in list by just shy of 10,000 additional members in first half of 2010๏ 11 location credit union has a list of over 8500 interested in receiving bi-monthly notification of rate specials on loans, savings and investments © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
  53. 53. THE OTAIR ADVANTAGE๏ Powerful, yet easy to use and flexible web-based platform๏ Most simplistic, no obligation pricing in the industry ๏ No setup fees, no keyword fees, no consultation fees ๏ Free, unlimited incoming msgs; outgoing as low as $0.015/text ๏ No contracts...upgrade, downgrade or cancel anytime ๏ Pricing simply scales according to location & outgoing msg count ๏ Single location restaurants & retail start as low as $49 monthly ๏ Large chains qualify for pricing as low as $3/location/month ๏ Outgoing messages allocated per location or entire entity๏ Access controlled by user to applicable location(s)๏ Existing integration w/ Fishbowl Marketing, Brightwave & ExactTarget๏ Go live nationwide on shared short code in just one business day! © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
  54. 54. "SERVICE SECOND TO NONE"
  55. 55. ADDITIONAL RESOURCES - DIGITAL๏ Mobile Marketing Association – http://mmaglobal.com๏ Wireless Week magazine – http://wirelessweek.com๏ FierceMobileContent – http://fiercemobilecontent.com๏ Mobile Marketer – http://mobilemarketer.com๏ Branding Unbound blog – http://www.maverix.typepad.com/๏ DMNews - Mobile – http://bit.ly/DMnewsMobile © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
  56. 56. ADDITIONAL RESOURCES - PHYSICAL © 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.
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