Social Media &Tech Trends                  Erica Campbell              Director of Social Media              Dominion Home...
Agenda•   Social Media Landscape•   Strategy•   Facebook•   Photo Sharing•   Video•   Blogging/Microblogging•   Google+•  ...
SOCIAL MEDIALANDSCAPE
52 percent of a brand’s reputation can be attributed to how social it is online, according to global executives in a recen...
On Average, Facebook  fans spend an extra  $72 on products & are  41% more likely to  recommend products  vs. non-fans.Sou...
Social Media Is Becoming More Influential At EachPhase Of The Connected World
Two Giant Sources of Traffic
Changing HowConsumers Shop Online
STRATEGY
Product Development               Marketing          Online Presence                          • Lead Generation • Feedback...
Create a Center of                  ExcellencePhoto: Mashable
Find Your Superfans
Content Strategy
Paid, Earned &Owned Media
Content Calendar
Governance
Brand AmbassadorsPhoto: eneverconsulting.com
FACEBOOK
Capture Your Brand inYour Cover Photo
Capture Your Brand inYour Cover Photo
Use Bold Visuals
Brand the Apps
Use Milestones forStorytelling
Use Milestones forStorytelling
Fan Acquisition
‘Like’ Contest
Visually CompellingPosts Win
Fill-in-the-blank postsgenerate about 90%more engagementthan the average post.    Fill-In-The-Blank Posts                 ...
Posts that end                   with a question                   have a 15% higher                   engagement rate.   ...
‘Pin’ a Post
Star Stories
Brands can feature apromotion on theirpage, allow users toclaim it and have thecoupon sent directly tothe user’s email orm...
Facebook Chat
Facebook Ads               Sponsored Stories                    Facebook Advertising
Social Gestures/Frictionless Sharing
PHOTO SHARING
Pinterest Account
Pin Items for Sale
Comments/Tagging/Hashtags
Pinterest Facebook App
Pinterest Contest
Instagram Account
Instagram Facebook App
Instagram Contest
Tumblr Account
Slideshare Account
INFOGRAPHICS
VIDEO
YouTube Account
Video SEO
YouTube Facebook App
BLOGGING/MICROBLOGGING
Twitter Chats/ Live Q&A
Twitter Party
eBooks
“Upcycling is the                                     process of converting                                      waste mat...
Socially EnabledDigital Outdoor
Twitter Incentive Bonus
GOOGLE+
Google+ Account
Google+ Hangout
Exclusive Content
MOBILE
The mobile PC category is poised tosoar from 347 million units in 2012 tomore than 809 million by 2017                  To...
More than 500                                                                       million mobile                        ...
Location-BasedSocial Networks
Augmented RealityPhoto: agbeat.com
Augmented Reality
AR Virtual Experiences
REVIEWS &RATINGS
Reviews & Ratings
Price Recommendations
WEBSITES
The Process of designing and      developing websites that are able      to react to user’s actions and      detect the me...
Share/Follow Icons
Facebook Connect
Social eCommercePhoto: broadvision.com
SOCIAL DATA
Social Sales Intelligence& CRM
Capture Emails
Surveys
Follow Me
Q&A
HRAMA Event: Social Media & Tech Trends
HRAMA Event: Social Media & Tech Trends
HRAMA Event: Social Media & Tech Trends
HRAMA Event: Social Media & Tech Trends
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HRAMA Event: Social Media & Tech Trends

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Erica Campbell, Director of Social Media for Dominion Homes Media, the umbrella division for Homes Media Solutions and For Rent Media Solutions and VP of Social Media for the Hampton Roads American Marketing Association (HRAMA) discusses how to leverage social media and tech trends. Follow us @HamptonRoadsAMA #HRAMA or at www.hrama.org.

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  •  
  • Fighters from each group are eligible for a $5,000 bonus based on growth in number and percentage of followers. The UFC also gives an award in each category for the most creative tweets.
  • Foursquare is a location-based social networking website for mobile devices, such as smartphones. Users "check in" at venues, keep up with friends, discover what's nearby, save money and unlock rewards.
  • For its 2013 catalog teaser, IKEA has unveiled that they will be adopting augmented reality in their future catalogs to add a layer of information and interactivity through mobile. When the page is scanned, it will bring up extra content, like customization options or pictures of the furniture in use.
  • The Starbucksaugmented reality campaign “Cup Magic app” allowed you to send and receive virtual Valentine messages.
  • Released Valentine’s Day-themed cups that contain virtual experiences that can be unlocked through the use of a smart phone.
  • Send a tweet, get a price recommendation immediatelyJust send a tweet to @RetrevoQ indicating the brand name and model number and they’ll respond with a recommended price range and a fair price, so you can identify if you’re actually getting a good deal or if you need to take your business elsewhere. This information will give you a great knowledge base when you are browsing, comparing, and preparing to purchase. It gives you a little more power when making a deal for electronics, as you’ll know the price range a product is worth.
  • Transcript of "HRAMA Event: Social Media & Tech Trends"

    1. 1. Social Media &Tech Trends Erica Campbell Director of Social Media Dominion Homes Media @ericacampbell @HamptonRoadsAMA #HRAMA
    2. 2. Agenda• Social Media Landscape• Strategy• Facebook• Photo Sharing• Video• Blogging/Microblogging• Google+• Mobile• Reviews/Ratings• Websites• Social Data
    3. 3. SOCIAL MEDIALANDSCAPE
    4. 4. 52 percent of a brand’s reputation can be attributed to how social it is online, according to global executives in a recent study.Source: Weber Shandwick &Forbes Insights 2011 Flickr: Creative Commons Mavis
    5. 5. On Average, Facebook fans spend an extra $72 on products & are 41% more likely to recommend products vs. non-fans.Source: Knowledge Networks Flickr: Creative Commons Owenbrown
    6. 6. Social Media Is Becoming More Influential At EachPhase Of The Connected World
    7. 7. Two Giant Sources of Traffic
    8. 8. Changing HowConsumers Shop Online
    9. 9. STRATEGY
    10. 10. Product Development Marketing Online Presence • Lead Generation • Feedback • Message Reach • Ratings & Reviews • Early Warning • Brand Reputation • Communities • New Product Ideation • Rich Media • Customer Stories • Influence Sales Customer Service HR/Legal• Leads & Referrals • Listening • Recruitment• Collaboration • Retention • Overall Counsel• Thought Leadership • OutreachA tool to be leveragedacross the fabric of thecompany: differentfunctions, uses and values Organization
    11. 11. Create a Center of ExcellencePhoto: Mashable
    12. 12. Find Your Superfans
    13. 13. Content Strategy
    14. 14. Paid, Earned &Owned Media
    15. 15. Content Calendar
    16. 16. Governance
    17. 17. Brand AmbassadorsPhoto: eneverconsulting.com
    18. 18. FACEBOOK
    19. 19. Capture Your Brand inYour Cover Photo
    20. 20. Capture Your Brand inYour Cover Photo
    21. 21. Use Bold Visuals
    22. 22. Brand the Apps
    23. 23. Use Milestones forStorytelling
    24. 24. Use Milestones forStorytelling
    25. 25. Fan Acquisition
    26. 26. ‘Like’ Contest
    27. 27. Visually CompellingPosts Win
    28. 28. Fill-in-the-blank postsgenerate about 90%more engagementthan the average post. Fill-In-The-Blank Posts Source: Facebook
    29. 29. Posts that end with a question have a 15% higher engagement rate. QuestionsSource: Facebook
    30. 30. ‘Pin’ a Post
    31. 31. Star Stories
    32. 32. Brands can feature apromotion on theirpage, allow users toclaim it and have thecoupon sent directly tothe user’s email ormobile device. Offer Post
    33. 33. Facebook Chat
    34. 34. Facebook Ads Sponsored Stories Facebook Advertising
    35. 35. Social Gestures/Frictionless Sharing
    36. 36. PHOTO SHARING
    37. 37. Pinterest Account
    38. 38. Pin Items for Sale
    39. 39. Comments/Tagging/Hashtags
    40. 40. Pinterest Facebook App
    41. 41. Pinterest Contest
    42. 42. Instagram Account
    43. 43. Instagram Facebook App
    44. 44. Instagram Contest
    45. 45. Tumblr Account
    46. 46. Slideshare Account
    47. 47. INFOGRAPHICS
    48. 48. VIDEO
    49. 49. YouTube Account
    50. 50. Video SEO
    51. 51. YouTube Facebook App
    52. 52. BLOGGING/MICROBLOGGING
    53. 53. Twitter Chats/ Live Q&A
    54. 54. Twitter Party
    55. 55. eBooks
    56. 56. “Upcycling is the process of converting waste materials or useless products into new materials or products of better quality or a higher environmental value.” ~ Wikipedia UpcyclingPhoto: http://www.alittletipsy.com
    57. 57. Socially EnabledDigital Outdoor
    58. 58. Twitter Incentive Bonus
    59. 59. GOOGLE+
    60. 60. Google+ Account
    61. 61. Google+ Hangout
    62. 62. Exclusive Content
    63. 63. MOBILE
    64. 64. The mobile PC category is poised tosoar from 347 million units in 2012 tomore than 809 million by 2017 Touch ComputingPhoto: agbeat.com, Source: NPD DisplaySearch
    65. 65. More than 500 million mobile monthly active users as of April 20, 2012. Facebook MobileSource: Facebook, Photo: http://articles.timesofindia.indiatimes.com
    66. 66. Location-BasedSocial Networks
    67. 67. Augmented RealityPhoto: agbeat.com
    68. 68. Augmented Reality
    69. 69. AR Virtual Experiences
    70. 70. REVIEWS &RATINGS
    71. 71. Reviews & Ratings
    72. 72. Price Recommendations
    73. 73. WEBSITES
    74. 74. The Process of designing and developing websites that are able to react to user’s actions and detect the medium where the site is currently being watched in order to provide the best experience possible to the user in terms of Responsive Web Design navigability and readability.Photo: webdesignshock.com
    75. 75. Share/Follow Icons
    76. 76. Facebook Connect
    77. 77. Social eCommercePhoto: broadvision.com
    78. 78. SOCIAL DATA
    79. 79. Social Sales Intelligence& CRM
    80. 80. Capture Emails
    81. 81. Surveys
    82. 82. Follow Me
    83. 83. Q&A

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