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HRAMA Event: Social Media & Tech Trends
 

HRAMA Event: Social Media & Tech Trends

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Erica Campbell, Director of Social Media for Dominion Homes Media, the umbrella division for Homes Media Solutions and For Rent Media Solutions and VP of Social Media for the Hampton Roads American ...

Erica Campbell, Director of Social Media for Dominion Homes Media, the umbrella division for Homes Media Solutions and For Rent Media Solutions and VP of Social Media for the Hampton Roads American Marketing Association (HRAMA) discusses how to leverage social media and tech trends. Follow us @HamptonRoadsAMA #HRAMA or at www.hrama.org.

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HRAMA Event: Social Media & Tech Trends HRAMA Event: Social Media & Tech Trends Presentation Transcript

  • Social Media &Tech Trends Erica Campbell Director of Social Media Dominion Homes Media @ericacampbell @HamptonRoadsAMA #HRAMA
  • Agenda• Social Media Landscape• Strategy• Facebook• Photo Sharing• Video• Blogging/Microblogging• Google+• Mobile• Reviews/Ratings• Websites• Social Data
  • SOCIAL MEDIALANDSCAPE
  • 52 percent of a brand’s reputation can be attributed to how social it is online, according to global executives in a recent study.Source: Weber Shandwick &Forbes Insights 2011 Flickr: Creative Commons Mavis
  • On Average, Facebook fans spend an extra $72 on products & are 41% more likely to recommend products vs. non-fans.Source: Knowledge Networks Flickr: Creative Commons Owenbrown
  • Social Media Is Becoming More Influential At EachPhase Of The Connected World
  • Two Giant Sources of Traffic
  • Changing HowConsumers Shop Online
  • STRATEGY
  • Product Development Marketing Online Presence • Lead Generation • Feedback • Message Reach • Ratings & Reviews • Early Warning • Brand Reputation • Communities • New Product Ideation • Rich Media • Customer Stories • Influence Sales Customer Service HR/Legal• Leads & Referrals • Listening • Recruitment• Collaboration • Retention • Overall Counsel• Thought Leadership • OutreachA tool to be leveragedacross the fabric of thecompany: differentfunctions, uses and values Organization
  • Create a Center of ExcellencePhoto: Mashable
  • Find Your Superfans
  • Content Strategy
  • Paid, Earned &Owned Media
  • Content Calendar
  • Governance
  • Brand AmbassadorsPhoto: eneverconsulting.com
  • FACEBOOK
  • Capture Your Brand inYour Cover Photo
  • Capture Your Brand inYour Cover Photo
  • Use Bold Visuals
  • Brand the Apps
  • Use Milestones forStorytelling
  • Use Milestones forStorytelling
  • Fan Acquisition
  • ‘Like’ Contest
  • Visually CompellingPosts Win
  • Fill-in-the-blank postsgenerate about 90%more engagementthan the average post. Fill-In-The-Blank Posts Source: Facebook
  • Posts that end with a question have a 15% higher engagement rate. QuestionsSource: Facebook
  • ‘Pin’ a Post
  • Star Stories
  • Brands can feature apromotion on theirpage, allow users toclaim it and have thecoupon sent directly tothe user’s email ormobile device. Offer Post
  • Facebook Chat
  • Facebook Ads Sponsored Stories Facebook Advertising
  • Social Gestures/Frictionless Sharing
  • PHOTO SHARING
  • Pinterest Account
  • Pin Items for Sale
  • Comments/Tagging/Hashtags
  • Pinterest Facebook App
  • Pinterest Contest
  • Instagram Account
  • Instagram Facebook App
  • Instagram Contest
  • Tumblr Account
  • Slideshare Account
  • INFOGRAPHICS
  • VIDEO
  • YouTube Account
  • Video SEO
  • YouTube Facebook App
  • BLOGGING/MICROBLOGGING
  • Twitter Chats/ Live Q&A
  • Twitter Party
  • eBooks
  • “Upcycling is the process of converting waste materials or useless products into new materials or products of better quality or a higher environmental value.” ~ Wikipedia UpcyclingPhoto: http://www.alittletipsy.com
  • Socially EnabledDigital Outdoor
  • Twitter Incentive Bonus
  • GOOGLE+
  • Google+ Account
  • Google+ Hangout
  • Exclusive Content
  • MOBILE
  • The mobile PC category is poised tosoar from 347 million units in 2012 tomore than 809 million by 2017 Touch ComputingPhoto: agbeat.com, Source: NPD DisplaySearch
  • More than 500 million mobile monthly active users as of April 20, 2012. Facebook MobileSource: Facebook, Photo: http://articles.timesofindia.indiatimes.com
  • Location-BasedSocial Networks
  • Augmented RealityPhoto: agbeat.com
  • Augmented Reality
  • AR Virtual Experiences
  • REVIEWS &RATINGS
  • Reviews & Ratings
  • Price Recommendations
  • WEBSITES
  • The Process of designing and developing websites that are able to react to user’s actions and detect the medium where the site is currently being watched in order to provide the best experience possible to the user in terms of Responsive Web Design navigability and readability.Photo: webdesignshock.com
  • Share/Follow Icons
  • Facebook Connect
  • Social eCommercePhoto: broadvision.com
  • SOCIAL DATA
  • Social Sales Intelligence& CRM
  • Capture Emails
  • Surveys
  • Follow Me
  • Q&A