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Speaker: Nancy Porter, SR VP of Marketing & Sales, Monarch Bank
In this Hampton Roads American Marketing Association (HRAMA) session on September 13th, attendees learned about some of the key approaches that Nancy Porter has used to build successful campaigns from scratch based on the measurement of opportunity. Attendees observed the life cycle of a campaign, including organizing your marketing efforts with the following functions:message, money, medium and measurement. Whether attendees were a creative, suit, client or in sales, by the end, they had a fresh perspective into the journey of creating a campaign, and how to improve marketing to deliver better efficiencies and bottom-line results.
Nancy Porter’s 20 years of marketing experience is unique….having held positions as Art Director, Creative Director, Agency President and Vice President of Marketing. Building her career in national and local advertising agencies in creative and strategic positions, she honed her business acumen as Vice-President of Marketing at Chartway FCU and Monarch Bank. Nancy has received over 100 awards by some of the most prestigious marketing associations, including AAF, HSMA and Credit Union National Association Marketing & Business Development Council. She holds a bachelor’s degree in advertising from Virginia Commonwealth University and is a former Adjunct Professor to undergraduates in VCU’s School of Art’s, Department of Communication Arts & Design advertising curriculum.
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