HRAMA: Data Driven Search Engine Marketing
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Neal Lappe, President, WSI - WebStrategies Inc. presented at the HRAMA October 14, 2010 event. ...
Neal Lappe, President, WSI - WebStrategies Inc. presented at the HRAMA October 14, 2010 event.
Whether you invest in paid search marketing or work the search engines to generate rank organically, solid Web analytics data is the foundation for achieving the best return on your marketing investment. After all, bringing the wrong customers to a great website is a waste of funds and marketing effort.
The more you understand online behavioral data, the more you can improve:
* Navigation paths
* Online conversion rates
* Keyword relevance
* Website traffic
And ultimately, it helps you reach your online goals.
Learn to use web analytics data to guide your search engine marketing campaigns and increase your likelihood of success.
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