0
A Publication of
CREATING THE PERFECT
A Visual Guide to
LinkedInCompany Page
3) CAREERS PAGE Page 6
4) SHOWCASE PAGES Page 7
Page 106) COMPANY UPDATES
Page 95) FEATURED GROUPS
Erik Devaney
Content St...
Above: Company overview from LinkedIn’s Company Page
2
PROTIP
Company
Overview1 “Make it easy for the right people to find...
Above: Kellogg’s Company Page cover image, which highlights recent accomplishments
PROTIP
Logo &
Banner2 “Keep your Compan...
Logo &
Banner2 (continued)
Above: The Weinstein Company’s cover image, which highlights an upcoming film release
4
Logo &
Banner2 (continued)
Above: Apple’s Company Page cover image, which highlights a product feature
5
Above: NPR’s Careers Page on LinkedIn, which features an employee video
PROTIP
Careers
Page3 “Studies show that a strong e...
7
PROTIP
Showcase
Pages4 “For business lines or initiatives with unique
messaging and audience segments, consider
creating...
8
Showcase
Pages4 (continued)
Above: Examples of Adobe using unique messaging for each of its Showcase Pages
Above: Sidebar menu showing HubSpot’s Featured Groups
9
PROTIP
Featured
Groups5 “Tie all of your LinkedIn communities toge...
Above: Examples of Commonwealth Bank using Company Page updates to ask questions
and engage with its audience
10
PROTIP
Co...
Above: Example Company Page Analytics (note: some data has been hidden)
11
PROTIP
Page
Analytics7 “Get insight into what's...
!Subscribe to the HubSpot Blog
for the Latest Marketing Insights
Want to see how HubSpot’s Social Inbox
can help you maste...
RATE THIS CONTENT &
HELP HUBSPOT IMPROVE.
HubSpot believes in creating content for you (not for us) - so what did
you thin...
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A visual guide to creating the perfect linked in company page

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A visual guide to creating the perfect linked in company page

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Transcript of "A visual guide to creating the perfect linked in company page"

  1. 1. A Publication of CREATING THE PERFECT A Visual Guide to LinkedInCompany Page
  2. 2. 3) CAREERS PAGE Page 6 4) SHOWCASE PAGES Page 7 Page 106) COMPANY UPDATES Page 95) FEATURED GROUPS Erik Devaney Content Strategist, HubSpot @BardOfBoston Created by:Page 117) PAGE ANALYTICS 2) LOGO & BANNER IMAGE Page 3 1) COMPANY OVERVIEW Page 2 Your LinkedIn Company Page is an online beacon for both prospective customers and prospective employees. As such, it is a truly unique space on the web, one that blurs the lines between knowledge- sharing platform and relationship-building tool. ! To help you make the most of your LinkedIn Company Page, we've put together this visual guide, which features several “Pro Tips” that LinkedIn has contributed, along with some visual examples we’ve gathered from top-performing Company Pages. ! So, flip on through and find some inspiration. And if you’d like a text-only version of LinkedIn’s tips, refer to the checklist that came with your download. Thanks! TableofContents Introduction 1
  3. 3. Above: Company overview from LinkedIn’s Company Page 2 PROTIP Company Overview1 “Make it easy for the right people to find your Company Page by adding SEO terms in the description and 'Specialties' sections.” -- LinkedIn
  4. 4. Above: Kellogg’s Company Page cover image, which highlights recent accomplishments PROTIP Logo & Banner2 “Keep your Company Page fresh with rich cover images that reflect your company's accomplishments, events, and offerings.” -- LinkedIn 3
  5. 5. Logo & Banner2 (continued) Above: The Weinstein Company’s cover image, which highlights an upcoming film release 4
  6. 6. Logo & Banner2 (continued) Above: Apple’s Company Page cover image, which highlights a product feature 5
  7. 7. Above: NPR’s Careers Page on LinkedIn, which features an employee video PROTIP Careers Page3 “Studies show that a strong employer brand can cut cost per hire by over 50%. Use rich media (like video) on your Careers Page to showcase yours.” -- LinkedIn 6
  8. 8. 7 PROTIP Showcase Pages4 “For business lines or initiatives with unique messaging and audience segments, consider creating a dedicated LinkedIn Showcase Page.” -- LinkedIn Above: Cover images from Adobe’s two Showcase Pages, which highlight different business lines: Adobe Creative Cloud and Adobe Marketing Cloud
  9. 9. 8 Showcase Pages4 (continued) Above: Examples of Adobe using unique messaging for each of its Showcase Pages
  10. 10. Above: Sidebar menu showing HubSpot’s Featured Groups 9 PROTIP Featured Groups5 “Tie all of your LinkedIn communities together by using Featured Groups to show Groups you manage or participate in on your Company Page.” -- LinkedIn Click me!
  11. 11. Above: Examples of Commonwealth Bank using Company Page updates to ask questions and engage with its audience 10 PROTIP Company Updates6 “Every like, comment, and share increases your reach. Prompt your followers to take action on your updates by asking thoughtful questions.” -- LinkedIn
  12. 12. Above: Example Company Page Analytics (note: some data has been hidden) 11 PROTIP Page Analytics7 “Get insight into what's working and what's not by using Company Page Analytics to test frequency, topics, and formats.” -- LinkedIn
  13. 13. !Subscribe to the HubSpot Blog for the Latest Marketing Insights Want to see how HubSpot’s Social Inbox can help you master social media? Thanks for Reading!
  14. 14. RATE THIS CONTENT & HELP HUBSPOT IMPROVE. HubSpot believes in creating content for you (not for us) - so what did you think? Submit a 1-10 rating in a matter of seconds. Your feedback goes directly to our content team. POOR GOOD EXCELLENT Click to Rate HubSpot believes in creating content for you (not for us) - so what did you think? Submit a 1-10 rating in a matter of seconds. Your feedback goes directly to our content team. SUBMIT YOUR RATING HERE: http://bit.ly/1dQciOO SUBMIT YOUR RATING HERE: HTTP://BIT.LY/1F0DKFZ Either write something worth reading or do something worth writing.” - Benjamin Franklin
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