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Global NPD
Global NPD
Global NPD
Global NPD
Global NPD
Global NPD
Global NPD
Global NPD
Global NPD
Global NPD
Global NPD
Global NPD
Global NPD
Global NPD
Global NPD
Global NPD
Global NPD
Global NPD
Global NPD
Global NPD
Global NPD
Global NPD
Global NPD
Global NPD
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Global NPD

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  • 1. www.jackrenton.com GLOBAL DAIRYGLOBAL DAIRY NPD NPD Consumer demand & Dairy Hamish Renton Managing Director
  • 2. www.jackrenton.com1 HEALTH AND NUTRITION2 FOOD SECURITY3 CONVENIENCE 1 2 34 DAIRY POSITIVE 105 ‘FREE FROM’ FOOD MARKET 9 46 CONSUMER INDULGENCE7 SOFTER CLAIMS8 GREATER VALUE FOR MONEY 8 59 DEFINED PROVINENCE 7 610 FUNCTIONAL DAIRY
  • 3. www.jackrenton.comHealth andNutrition• Health is No 1 issue facing food industry. “Our experience is that the target M&S has set of• Continued public concern - “Fat Tax” – Denmark. saturated fats below 69% is perfectly achievable given the• Salt reduction in cheese – salt replacement right nutritional advice and • Potassium support,” Mark Robbins, • Microbials Farley Farms Estate. • Herbs & Spices• Saturated fat reduction – feed & breed • Marks & Spencer’s Milk liquid milk. • 33% Lighter and 50% Extra Light cheese• Portioning • Adult snacking
  • 4. www.jackrenton.com1 HEALTH AND NUTRITION2 FOOD SECURITY3 CONVENIENCE 1 2 34 DAIRY POSITIVE 105 ‘FREE FROM’ FOOD MARKET 9 46 CONSUMER INDULGENCE7 SOFTER CLAIMS8 GREATER VALUE FOR MONEY 8 59 DEFINED PROVINENCE 7 610 FUNCTIONAL DAIRY
  • 5. www.jackrenton.comFood Security• Core issue: global population growth• Food security for nations key.• Sustainability of dairy practices and supply chains. • Food miles • Packaging “lightweighting” • Growth of recyclates• Consumer interest in ethical sourcing growing • “Free range” cheese? • Free Range dairy
  • 6. www.jackrenton.com1 HEALTH AND NUTRITION2 FOOD SECURITY3 CONVENIENCE 1 2 34 DAIRY POSITIVE 105 ‘FREE FROM’ FOOD MARKET 9 46 CONSUMER INDULGENCE7 SOFTER CLAIMS8 GREATER VALUE FOR MONEY 8 59 DEFINED PROVINENCE 7 610 FUNCTIONAL DAIRY
  • 7. www.jackrenton.comConvinience• Recession has not affected consumer demand for pre- prepared and portioned dairy.• Grated & Sliced cheese growth up to 5x block cheddar growth.• Time pressure caused by longer hours of time spent at work = stoking demand for on the go and pre-prepared dairy products.• Cooking increasingly a leisure pursuit – TV shows.• Choice and quality of convenience cheese and milk never greater
  • 8. www.jackrenton.com1 HEALTH AND NUTRITION2 FOOD SECURITY3 CONVENIENCE 1 2 34 DAIRY POSITIVE 105 ‘FREE FROM’ FOOD MARKET 9 46 CONSUMER INDULGENCE7 SOFTER CLAIMS8 GREATER VALUE FOR MONEY 8 59 DEFINED PROVINENCE 7 610 FUNCTIONAL DAIRY
  • 9. www.jackrenton.com Dairy Positive• 2012/13 will see dairy coming out with the positives about dairy, firming up and proclaiming the calcium argument.• Emerging science of the differences between dairy based saturated fat and animal based saturated fat.• Science is moving forward in the key liquid milk components: vitamin D, calcium, protein, probiotics & whey.• Recent US research on the health benefits of probiotics encouraging. • American Academy of Pediatrics (AAP) recommends probiotics for diarrheal diseases in children. • Longer term, benefits may extend to asthma, allergies, infections and generally boosting the immune system. • Yogurt is still the traditional and preferred delivery vehicle but research is showing promise that ice cream and other frozen dairy products can be formulated to be effective in delivering probiotics as well.
  • 10. www.jackrenton.com1 HEALTH AND NUTRITION2 FOOD SECURITY3 CONVENIENCE 1 2 34 DAIRY POSITIVE 105 ‘FREE FROM’ FOOD MARKET 9 46 CONSUMER INDULGENCE7 SOFTER CLAIMS8 GREATER VALUE FOR MONEY 8 59 DEFINED PROVINENCE 7 610 FUNCTIONAL DAIRY
  • 11. www.jackrenton.com‘SENSITIVITY, INTOLEANCE & ALLERGY’• Success of Arla Lactofree• Growing scientific understanding of differences between sensitivity to milk, lactose intolerance & milk allergy• Better diagnosis and increased awareness
  • 12. www.jackrenton.com1 HEALTH AND NUTRITION2 FOOD SECURITY3 CONVENIENCE 1 2 34 DAIRY POSITIVE 105 ‘FREE FROM’ FOOD MARKET 9 46 CONSUMER INDULGENCE7 SOFTER CLAIMS8 GREATER VALUE FOR MONEY 8 59 DEFINED PROVINENCE 7 610 FUNCTIONAL DAIRY
  • 13. www.jackrenton.comConsumerIndulgenceConsumers want more ‘treat’ in dairy – “bang for thecalories”“Permission” sought to indulge (reason to believe)
  • 14. www.jackrenton.com1 HEALTH AND NUTRITION2 FOOD SECURITY3 CONVENIENCE 1 2 34 DAIRY POSITIVE 105 ‘FREE FROM’ FOOD MARKET 9 46 CONSUMER INDULGENCE7 SOFTER CLAIMS8 GREATER VALUE FOR MONEY 8 59 DEFINED PROVINENCE 7 610 FUNCTIONAL DAIRY
  • 15. www.jackrenton.comSOFTERCLAIMSThe ever-changing regulatory environment ishaving a strong impact in the waymanufacturers are positioning their products.For example, EFSA regulations have taken theshine off the functional health market and thecost/benefit trade-off of substantiated EFSAclaims is unlikely to provide a strongcompetitive edge in most cases (particularly as‘me too’ products remove the incentive forinnovation). Instead manufacturers will persistwith seeking out a softer approach to deliverkey messages to their consumers (e.g. withincolour, imagery, phraseology etc.).
  • 16. www.jackrenton.com1 HEALTH AND NUTRITION2 FOOD SECURITY3 CONVENIENCE 1 2 34 DAIRY POSITIVE 105 ‘FREE FROM’ FOOD MARKET 9 46 CONSUMER INDULGENCE7 SOFTER CLAIMS8 GREATER VALUE FOR MONEY 8 59 DEFINED PROVINENCE 7 610 FUNCTIONAL DAIRY
  • 17. www.jackrenton.comGREATERVALUE FOR MONEYEngineer to a defined price pointEmphasis on value not priceAbsolute price pointPromitionsConveniece – sliced an dgrated chese
  • 18. www.jackrenton.com1 HEALTH AND NUTRITION2 FOOD SECURITY3 CONVENIENCE 1 2 34 DAIRY POSITIVE 105 ‘FREE FROM’ FOOD MARKET 9 46 CONSUMER INDULGENCE7 SOFTER CLAIMS8 GREATER VALUE FOR MONEY 8 59 DEFINED PROVINENCE 7 610 FUNCTIONAL DAIRY
  • 19. www.jackrenton.comDEFINEDPROVENANCE• Named creamery in cheese• Specific ingreient in milkshakes – madagascan vanilla• Defined variety in ice cream• Seasonal butter – eg softer
  • 20. www.jackrenton.com1 HEALTH AND NUTRITION2 FOOD SECURITY3 CONVENIENCE 1 2 34 DAIRY POSITIVE 105 ‘FREE FROM’ FOOD MARKET 9 46 CONSUMER INDULGENCE7 SOFTER CLAIMS8 GREATER VALUE FOR MONEY 8 59 DEFINED PROVINENCE 7 610 FUNCTIONAL DAIRY
  • 21. www.jackrenton.comFUNCTIONALDAIRYOmega 3Female specificAge related over 50sChildrenYoung adultsImmunityHeart health
  • 22. www.jackrenton.com
  • 23. www.jackrenton.com
  • 24. www.jackrenton.comGET INCONTACTHamish RentonManaging DirectorEmail: hamish@jackrenton.comPhone: 07740 840071Twitter: twitter.com/hamishrentonLinkedIn: uk.linkedin.com/in/hamishrentonAlternatively, drop us a line at the office, or give us a call:Email: info@jackrenton.comPhone: 01803 203387Jack RentonPO Box 532Torquay, TQ1 9GEUnited Kingdom

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