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INTERNATIONAL ISLAMIC UNIVESITY ,ISLMABAD• RESEARCHERS• HUMA HAFEEZ• HUMAIRA MASSOD2
Statement of problem3
• Is to take account various details of imagesand dialogues to extract the intended signifiedthrough various scenes of mov...
Research Questions• Can Media be held responsible for shaping publicopinions?• How had the media treated Islam Since 9/11 ...
Literature reviewISLOMOPHOBIA  Marxist theory Semiotics6
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MARXIST THEORY• Media as a mirror of society controlledby economic and political socialstructures• Power of media to manip...
1-Term initiated by Charles sander pierce2-A Mean through which sign conveymeanings3-Divide sign into three distinct categ...
Barthes tools of Semiotic Analysis has been usedon a movie which is a North American Smoke houseproduction SIX variables h...
11
DENOTATION & CONNOTATIONThreesignifiers•A CIA Officer• Six Hostages•Angry Mob of IranianPeople12
DENOTATIONA person holding American flag whichhas been set on fire .• Analysis on surface level.• People of Iran waiting o...
An angry mob rushes into the gates of Embassy and takes 50 people asa hostage.Escaped hostages are rescued by the CIA offi...
Connotation15
 Iranian revolution as a reflection of racist and Islamophobicstereotype Iranians as religious fanatics Ignorance of Is...
Privation of history Ben Affleck has completely ignored the history and the real cause behind therevolution. In 1953 Ame...
• . In Anglo Iranian company British government hold a majorshare. By the 1950’s nearly 10% of the world’s oil camethrough...
MMossadegh raised the issue of nationalizing oil refineries.The revolution in this sense had a right meaning in it which h...
Inoculation:• Inoculation is a technique that isused to highlight only darkeraspects of any issue or event. Itfocuses more...
• A scene where the Muslim masses outside the embassy aredepicted in mostly wide shots as anundifferentiated, unintelligib...
Throughout the film, Iran is depicted as a terrifying placewhere traitors are hung in public and menacing Muslim mobslurk ...
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• In Iranian setting red and black color are quiteprevalent. Women are wearing black veilsconnoting mysteriousness and fea...
•On the other Hand• There are cards made by children wishing safe return of hostages with yellow ribbonshanging on the wal...
IDENTIFICATION OF THE OTHERWITH THE SELF• In „Argo‟ Reality is presented in a generalized form•To achieve this [pressure c...
-That Has Been Added By BenAffleck Is Only To Dramatize TheHostage Crisis-To Show Behavior Of CommonPeople In Iran. In Oth...
• They face a very jittery encounter with the boarding officials at the airport• Yet it was another piece that was complet...
When the group is finally on the plane, and very close to tastingfreedom, they are chased by the Iranian military that is...
“The truth is the immigration officers barelylooked at us and we were processed out in theregular way. We got on the flig...
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• No translation has been given to the Iranianpeople who are working in a revolution.On the other hand American hostages h...
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PRESS CONFERENCE HELD BY IRANIANSTUDENTS• “The US has failed to defend human rights it does not only failed to defendthem ...
Statement by American journalistin response to Iranian press conference• “If the Americans tried military force to rescuet...
SUGGESTIONS• Media organizations should take positive measures , whichcould include supportive schemes for production hous...
CONCLUSION38
REFERENCES• GRANT, HESLOV & BEN, AFFLECK. 2012. ARGO. NORTH AMERICA: SMOKEHOUSE PICTURES.• GARDNER, ROD, KARAKASOGLU, YASE...
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SEMIOTIC ANALYSIS OF MOVIE ARGO (RESEARCH PAPER)

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Transcript of "SEMIOTIC ANALYSIS OF MOVIE ARGO (RESEARCH PAPER)"

  1. 1. 1
  2. 2. INTERNATIONAL ISLAMIC UNIVESITY ,ISLMABAD• RESEARCHERS• HUMA HAFEEZ• HUMAIRA MASSOD2
  3. 3. Statement of problem3
  4. 4. • Is to take account various details of imagesand dialogues to extract the intended signifiedthrough various scenes of movie.4
  5. 5. Research Questions• Can Media be held responsible for shaping publicopinions?• How had the media treated Islam Since 9/11 ?• What impact Western Media have on rest of the work?• Can media be held responsible for propagatingIslamophobia ?5
  6. 6. Literature reviewISLOMOPHOBIA  Marxist theory Semiotics6
  7. 7. 7
  8. 8. MARXIST THEORY• Media as a mirror of society controlledby economic and political socialstructures• Power of media to manipulate minds• Money makers and filthy rich classdevise the ideologies and make profit outof it• Careful selection of footage and imagesconsume by general public• Economic ownership and control oncontent leads to power access at the8
  9. 9. 1-Term initiated by Charles sander pierce2-A Mean through which sign conveymeanings3-Divide sign into three distinct categories:iconic, indexical and symbolic4-Iconic sign is a true imitation of sharedcharacteristics between sign and signifier5-Indexical sign contains cause and effectrelation6-Symbolic sign has social and conventionalbasis, it has to be learn as it does not comesnaturally9
  10. 10. Barthes tools of Semiotic Analysis has been usedon a movie which is a North American Smoke houseproduction SIX variables have been employed.NOTIONOF MYTHPRIVATIONOF 10
  11. 11. 11
  12. 12. DENOTATION & CONNOTATIONThreesignifiers•A CIA Officer• Six Hostages•Angry Mob of IranianPeople12
  13. 13. DENOTATIONA person holding American flag whichhas been set on fire .• Analysis on surface level.• People of Iran waiting outside Americanembassy with placards and Khomeiniposters & Loud chants and slogans.(Argo, 5:11)13
  14. 14. An angry mob rushes into the gates of Embassy and takes 50 people asa hostage.Escaped hostages are rescued by the CIA officer and taken back toAmerica safely (Argo, 10m: 34s)14
  15. 15. Connotation15
  16. 16.  Iranian revolution as a reflection of racist and Islamophobicstereotype Iranians as religious fanatics Ignorance of Islamist cause, present at the right wing of revolutionNotion of myth 16
  17. 17. Privation of history Ben Affleck has completely ignored the history and the real cause behind therevolution. In 1953 Americans appointed Shah Reza Pahlavi as a new king in exchange of oiltrade. (Argo, 1:05). This sequel has completely ignored the background story that raised people ofIran to such an extent that they end up in a revolution.17
  18. 18. • . In Anglo Iranian company British government hold a majorshare. By the 1950’s nearly 10% of the world’s oil camethrough Anglo Iranian oil refineries.18
  19. 19. MMossadegh raised the issue of nationalizing oil refineries.The revolution in this sense had a right meaning in it which has beenportrayed unjustly in the movie19
  20. 20. Inoculation:• Inoculation is a technique that isused to highlight only darkeraspects of any issue or event. Itfocuses more on minor evils ofsociety and conceals the truthbehind them by hiding biggerevils.With the help ofimages(Argo,4m:05s) he has triedto draw an idea that definesIranian nation that has wrongedthem in making decision to createan Islamic Revolution20
  21. 21. • A scene where the Muslim masses outside the embassy aredepicted in mostly wide shots as anundifferentiated, unintelligible crowd, the moment acamera goes inside the embassy and meet Americancharacters, it get close-ups, humanity, individualizedcharacters and dialogue one can understand.(5M:14S)21
  22. 22. Throughout the film, Iran is depicted as a terrifying placewhere traitors are hung in public and menacing Muslim mobslurk around every corner, ready to confront the protagonistseach time they venture outside (Argo, 5:37)22
  23. 23. 23
  24. 24. • In Iranian setting red and black color are quiteprevalent. Women are wearing black veilsconnoting mysteriousness and fear, and men areholding placards with red color in them whichrefers to war, anger, and despair.• It stimulates people to make hasty decisions whichaccording to the film maker are a big hamartia ofIranian people.• By introducing red color in Iranian setting, filmmaker has tried to create a phobic image in themind of the recipient that there is a constantdanger lurking behind. Hence the viewer‟s getrepellent to Iranian scenes. 24
  25. 25. •On the other Hand• There are cards made by children wishing safe return of hostages with yellow ribbonshanging on the wall. Yellow ribbons are used by the film maker as an image thatattracts the viewers and gives positive feeling. Yellow color is associated withjoy, happiness, mental and intellectual energy which shows that American citizenspossess all the healthy qualities (Argo, 12:50). Appendix 3, D25
  26. 26. IDENTIFICATION OF THE OTHERWITH THE SELF• In „Argo‟ Reality is presented in a generalized form•To achieve this [pressure cooker situation], Argo alsoforgoes historical accuracy, and should be taken as adramatization of real events for pure entertainment value.•There are three events that has pictured in Argo that inreality never happened.26
  27. 27. -That Has Been Added By BenAffleck Is Only To Dramatize TheHostage Crisis-To Show Behavior Of CommonPeople In Iran. In Other Words It‟sOnly The Ideological CampaignKnown As To Be Islamophobia.-Which Is Against Muslims ToExamine The Rise Of Anti-muslimAnd Anti-arab Sentiments In TheWest Through Production Of MovieLike „Argo‟.Market Clip27
  28. 28. • They face a very jittery encounter with the boarding officials at the airport• Yet it was another piece that was completely invented to give misconceptionabout Iranian army that lack common sense and can be trapped easily by makinfalse stories as well as to show their conservative approachtowards westernization or liberty.28
  29. 29. When the group is finally on the plane, and very close to tastingfreedom, they are chased by the Iranian military that is ready toshoot their aircraft down. It was also another segment in the film that was entirelyfabricated.29
  30. 30. “The truth is the immigration officers barelylooked at us and we were processed out in theregular way. We got on the flight to Zurich andthen we were taken to the US ambassador‟sresidence in Berne. It was thatstraightforward.”30
  31. 31. 31
  32. 32. • No translation has been given to the Iranianpeople who are working in a revolution.On the other hand American hostages havebeen indorsed with good speaking skills.They are fortunate creatures who canspeak two languages at a time i.e. Farsi andEnglishThis signifies that the movie maker has deliberately broken the contact ofIranians from rest of the world, in order to push back their just cause ofhaving an Islamic State with no external threats.32
  33. 33. 33
  34. 34. 34
  35. 35. PRESS CONFERENCE HELD BY IRANIANSTUDENTS• “The US has failed to defend human rights it does not only failed to defendthem it has violated them for all nations. We demand extradition of a manwho for 47 years with the US support has killed month old babies in thearms of their mothers” (Argo, 19:56).35
  36. 36. Statement by American journalistin response to Iranian press conference• “If the Americans tried military force to rescuethe hostages the students will kill them all andblow up the embassy” (Argo, 19:58).36
  37. 37. SUGGESTIONS• Media organizations should take positive measures , whichcould include supportive schemes for production houses intraining , to ensure the recruitment of more Employees fromMuslim background.• There are several excellent websites providing reliableinformation about Islam . They should be widely publicizedamongst all sources of media studies.• Stereotypes are self-perpetuating unless people challenge them.Once they are challenged, writers tend to back off , or at leaststart to qualify themselves.37
  38. 38. CONCLUSION38
  39. 39. REFERENCES• GRANT, HESLOV & BEN, AFFLECK. 2012. ARGO. NORTH AMERICA: SMOKEHOUSE PICTURES.• GARDNER, ROD, KARAKASOGLU, YASEMIN, “ISLAMOPHOBIA IN THE MEDIAA RESPONSEFROM•• MULTICULTURAL EDUCATION”, WEB. RETRIEVED ON MARCH 28, 2013.•• ISLAMOPHOBIA: A DEFINITION. 2004 RETRIEVED MARCH 30, 2013 FROM THE WORLD WIDEWEB:•• HTTP://WWW.ISLAMOPHOBIA-WATCH.COM/ISLAMOPHOBIA-A-DEFINITION.39
  40. 40. 40
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