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2014 World Cup Mania - How to Market to the World
2014 World Cup Mania - How to Market to the World
2014 World Cup Mania - How to Market to the World
2014 World Cup Mania - How to Market to the World
2014 World Cup Mania - How to Market to the World
2014 World Cup Mania - How to Market to the World
2014 World Cup Mania - How to Market to the World
2014 World Cup Mania - How to Market to the World
2014 World Cup Mania - How to Market to the World
2014 World Cup Mania - How to Market to the World
2014 World Cup Mania - How to Market to the World
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2014 World Cup Mania - How to Market to the World

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This week on the World of Internet Marketing host Jonathan Goodman, President of Halyard Consulting, looks at the dominance of the 2014 FIFA World Cup within social media and teaches us how to market …

This week on the World of Internet Marketing host Jonathan Goodman, President of Halyard Consulting, looks at the dominance of the 2014 FIFA World Cup within social media and teaches us how to market to the world using a sporting event watched by billions of people.

Jonathan discusses the changes in technology since the last Word Cup as well as mobile adoption. He comes up with some unique suggestions on how to advertise during the coming weeks and lays down the law on what you can't do to promote your brand.

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Jonathan Goodman - Halyard Consulting
http://halyardconsulting.com
Facebook: https://www.facebook.com/halyardconsulting
Twitter: https://twitter.com/HalyardConsult
Google+: https://plus.google.com/+JonathanGoodman/
YouTube: https://www.youtube.com/user/halyardconsult
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Published in: Sports, News & Politics
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  • 1. Halyard Consulting #WorldCup Mania - How to Market to the World
  • 2. Billions Connected ● 3.2 Billion People Watched the 2010 World Cup. ● Twitter had released a poorly working app. ● Number of mobile users 2010 = 4.6 Billion ● Today = 7.3 Billion
  • 3. Score Based Discounts ● Low scoring Game = Great for Discount ● First Match - Brazil vs Croatia ● Brazil Won 3 to 1 ● $3 Discount ● 3% Off ● 30% Off ● Next 3 Hours
  • 4. Select Right Time ● Best Time ● 20 Minutes Prior ● Immediately After up to 20 Minutes ● Worst Time ● During Game
  • 5. YouTube Video ● Predictions ● Congratulations ● Audience Reaction (You Watching the Match) Tag & Push Through Social Media
  • 6. Google Trends http://www.google.com/trends/worldcup#/en-us/
  • 7. Twitter HashFlags http://countrycode.org/
  • 8. Players Names ● Most Followed Teams: ● Mexico @miseleccionmx ● Brazil @CBF_Futebol ● United States @ussoccer ● Most Followed Players: ● Christiano Ronaldo @cristiano ● Neymar @neymarjr ● Wayne Rooney @waynerooney ● Most Followed US Players: ● Jozy Altidore @JozyAltidore ● Clint Dempsey @clint_dempsey ● Jermaine Jones @Jermainejunior Full Article: http://www.usatoday.com/story/news/nation-now/2014/06/11/twitter-guide-world-cup-fifa-2014/9918359/
  • 9. Mobile App ● FIFA App available to Android & IOS. ● Schedule ● Score ● Man of the Match ● Live Blog ● Social Media Interaction ● Send a FIFA created message.
  • 10. Warning!! ● Copyright Infringement ● Don’t ● Logos, Designs, Trademarks, Slogans ● Claim Sponsorship or Official Association
  • 11. Contact Us Phone: 800-641-9157 Email: jgoodman@halyardconsulting.com Website: http://halyardconsulting.com Facebook: https://www.facebook.com/halyardconsulting Twitter: https://twitter.com/HalyardConsult Google+: https://plus.google.com/+JonathanGoodman/ YouTube: https://www.youtube.com/user/halyardconsult

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