WordPress Schema SMX East 2012

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Jonathan Goodman President of Halyard Consulting spoke about Schema at SMX East 2012

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WordPress Schema SMX East 2012

  1. 1. Halyard ConsultingSchema in WordPressSMX East 2012
  2. 2. Why We Need Schema
  3. 3. <htmlxmlns="http://www.w3.org/1999/xhtml"dir="ltr" lang="en-US"xmlns:og="http://ogp.me/ns#"xmlns:fb="http://www.facebook.com/2008/fbml"itemscope itemtype=”http://schema.org/Blog”>Changing the Header
  4. 4. <div itemscope itemtype ="http://schema.org/Movie"><h1 itemprop="name">Avatar</h1><span>Director: <span itemprop="director">JamesCameron</span> (born August 16, 1954)</span><span itemprop="genre">Science fiction</span></div>Inserting Schema Code
  5. 5. ClientCase Studyhttp://OlgerFallasPainting.com
  6. 6. Google Result
  7. 7. Yoasts Wordpress SEO
  8. 8. FacebookOpen Graphhttp://developers.facebook.com/tools/debug
  9. 9. Yoast Site: Facebook
  10. 10. Yoast Page: Facebook
  11. 11. <meta property=og:locale content=en_us/><meta property=fb:admins content=703370500/><meta property=og:title content=Acrylic Paint for Exterior Home Wood Siding | Olger FallasPainting/><meta property=og:description content=Mrs. Smith was very excited to have finally received sucha clear understanding of the best exterior paints for her wood siding project./><meta property=og:url content=http://olgerfallaspainting.com/acrylic-paint-wood-siding//><meta property=og:site_name content=Olger Fallas Painting/><meta property=og:type content=article/><meta property=og:image content=http://cdn.olgerfallaspainting.com/wp-content/uploads/300px-Electric_Blue.jpg/><meta property=og:image content=http://cdn.olgerfallaspainting.com/wp-content/uploads/300px-Orange_peeling_paint_-a.jpg/><meta property=og:image content=http://img.zemanta.com/zemified_e.png?x-id=f6ce49c0-d98d-4a9c-a210-a9ad86a9cfb5/> Yoast: Open Graph Code
  12. 12. Facebook Debug Tool
  13. 13. Google+http://www.google.com/webmasters/tools/richsnippets
  14. 14. Yoast Page: Google+
  15. 15. <link rel="author" href="https://plus.google. com/116452374847591994286/"/>Yoast: rel="Author"
  16. 16. Google Rich Snippets Tool
  17. 17. TwitterCardhttps://dev.twitter.com/docs/cards
  18. 18. <meta name="twitter:card" content="summary"><meta name="twitter:site" content="@olgerf"><meta name="twitter:creator" content="@olgerf"><meta name="twitter:title" content="Acrylic Paint for Exterior Home Wood Siding | Olger Fallas Painting"><meta name="twitter:description" content="The best exterior paint for wood siding is an acrylic paint that will expand and contract without cracking under the strain of weather."><meta name="twitter:url" content="http://olgerfallaspainting.com/acrylic- paint-wood-siding/">Twitter:Yoast Social
  19. 19. HcardMicroformatshttp://microformats.org/wiki/hcard
  20. 20. hcard fn = Olger Fallas Painting adr street-address = 1801 Springfield Avenue locality = Maplewood region = New Jersey postal-code = 07040 tel value = 973-885-1461 email value = olgerfallaspainting@yahoo.com geo latitude = 40.7214924 longitude = -74.263983 url = http://twitter.com/#!/Olgerf rel = me Twitter = http://twitter.com/#! /Olgerf url = http://www.facebook.com/olgerfallaspainting rel = me Facebook = http://www.facebook.com/olgerfallaspainting url = http://www.linkedin.com/pub/olger-fallas/18/783/772 rel = me LinkedIn = http://www.linkedin.com/pub/olger-fallas/18/783/772 link-type-author = https://plus.google.com/116452374847591994286/ page_id = 108030639234563 locale = en_us admins = 703370500 title = Learn More About Olger Fallas Painting description = This page is about Olger Fallas Painting which provides Maplewood New Jersey and surrounding areas with contractor home improvement. url = http://olgerfallaspainting.com/about-olger-fallas-painting/ site_name = Olger Fallas Painting type = article image = http://cdn. olgerfallaspainting.com/wp-content/uploads/logo.pngHCard Microdata
  21. 21. Phone: 800-641-9157 Email: jgoodman@halyardconsulting.com Website: http://halyardconsulting.com Twitter: HalyardConsult Facebook: HalyardConsultingThank You!
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