WordPress Schema SMX East 2012



Jonathan Goodman President of Halyard Consulting spoke about Schema at SMX East 2012

Jonathan Goodman President of Halyard Consulting spoke about Schema at SMX East 2012



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WordPress Schema SMX East 2012 WordPress Schema SMX East 2012 Presentation Transcript

  • Halyard ConsultingSchema in WordPressSMX East 2012
  • Why We Need Schema
  • <htmlxmlns="http://www.w3.org/1999/xhtml"dir="ltr" lang="en-US"xmlns:og="http://ogp.me/ns#"xmlns:fb="http://www.facebook.com/2008/fbml"itemscope itemtype=”http://schema.org/Blog”>Changing the Header
  • <div itemscope itemtype ="http://schema.org/Movie"><h1 itemprop="name">Avatar</h1><span>Director: <span itemprop="director">JamesCameron</span> (born August 16, 1954)</span><span itemprop="genre">Science fiction</span></div>Inserting Schema Code
  • ClientCase Studyhttp://OlgerFallasPainting.com
  • Google Result
  • Yoasts Wordpress SEO
  • FacebookOpen Graphhttp://developers.facebook.com/tools/debug
  • Yoast Site: Facebook
  • Yoast Page: Facebook
  • <meta property=og:locale content=en_us/><meta property=fb:admins content=703370500/><meta property=og:title content=Acrylic Paint for Exterior Home Wood Siding | Olger FallasPainting/><meta property=og:description content=Mrs. Smith was very excited to have finally received sucha clear understanding of the best exterior paints for her wood siding project./><meta property=og:url content=http://olgerfallaspainting.com/acrylic-paint-wood-siding//><meta property=og:site_name content=Olger Fallas Painting/><meta property=og:type content=article/><meta property=og:image content=http://cdn.olgerfallaspainting.com/wp-content/uploads/300px-Electric_Blue.jpg/><meta property=og:image content=http://cdn.olgerfallaspainting.com/wp-content/uploads/300px-Orange_peeling_paint_-a.jpg/><meta property=og:image content=http://img.zemanta.com/zemified_e.png?x-id=f6ce49c0-d98d-4a9c-a210-a9ad86a9cfb5/> Yoast: Open Graph Code
  • Facebook Debug Tool
  • Google+http://www.google.com/webmasters/tools/richsnippets
  • Yoast Page: Google+
  • <link rel="author" href="https://plus.google. com/116452374847591994286/"/>Yoast: rel="Author"
  • Google Rich Snippets Tool
  • TwitterCardhttps://dev.twitter.com/docs/cards
  • <meta name="twitter:card" content="summary"><meta name="twitter:site" content="@olgerf"><meta name="twitter:creator" content="@olgerf"><meta name="twitter:title" content="Acrylic Paint for Exterior Home Wood Siding | Olger Fallas Painting"><meta name="twitter:description" content="The best exterior paint for wood siding is an acrylic paint that will expand and contract without cracking under the strain of weather."><meta name="twitter:url" content="http://olgerfallaspainting.com/acrylic- paint-wood-siding/">Twitter:Yoast Social
  • HcardMicroformatshttp://microformats.org/wiki/hcard
  • hcard fn = Olger Fallas Painting adr street-address = 1801 Springfield Avenue locality = Maplewood region = New Jersey postal-code = 07040 tel value = 973-885-1461 email value = olgerfallaspainting@yahoo.com geo latitude = 40.7214924 longitude = -74.263983 url = http://twitter.com/#!/Olgerf rel = me Twitter = http://twitter.com/#! /Olgerf url = http://www.facebook.com/olgerfallaspainting rel = me Facebook = http://www.facebook.com/olgerfallaspainting url = http://www.linkedin.com/pub/olger-fallas/18/783/772 rel = me LinkedIn = http://www.linkedin.com/pub/olger-fallas/18/783/772 link-type-author = https://plus.google.com/116452374847591994286/ page_id = 108030639234563 locale = en_us admins = 703370500 title = Learn More About Olger Fallas Painting description = This page is about Olger Fallas Painting which provides Maplewood New Jersey and surrounding areas with contractor home improvement. url = http://olgerfallaspainting.com/about-olger-fallas-painting/ site_name = Olger Fallas Painting type = article image = http://cdn. olgerfallaspainting.com/wp-content/uploads/logo.pngHCard Microdata
  • Phone: 800-641-9157 Email: jgoodman@halyardconsulting.com Website: http://halyardconsulting.com Twitter: HalyardConsult Facebook: HalyardConsultingThank You!