Halyard ConsultingHow Guest Blogging Can Make You PopularJune 9th 2012
● Founded: 2007 ● Owner: Jonathan Goodman ● Focus: Small Business Inbound Marketing ● BFA: Ringling College of Art & Design ● MS: College of New Rochelle ● MBA: Fairleigh Dickinson UniversityAbout Halyard Consulting
● Backlinks: An anchor text that exists on an external website, that when clicked, brings you back to your website. One of the 200+ signals Google uses to determine a websites value and rank in the search engine results.● Canonicalization: Web content that has more than one possible URL. Having multiple URLs for the same content can cause search engines to prioritize the wrong URL.You Should Know
Answers on Q+A Referenced bysites reference its industry blogs resources Site that offers: ● Unique ResearchForum discussions ● Informed Opinions Mentioned in news link to its pages ● News/Trend Analysis publications ● Multimedia Content ● Authentic Expert ContributorsLinks are Tweeted People email links ● Quality Discussion/Interaction to each otherLiked/Shared on Facebook Cited at conferences + events Inbound Marketing
Primary Keyword: Deck Sanding Deck Deck Deck Deck Sanding Sanders Refurbish Restoration External External External Client Site Blog A Blog B Blog CWriting Content
Backlink to Client Site Deck SandingClient Site Deck Deck Deck Sanders Refurbish Restoration External External External Blog A Blog B Blog C GoogleWebmaster Client Google+ Page Fetch asGooglebotAlerting Google
● Curated Lists: ○ list of *blogs ○ list of * websites ○ list of * blogs inurl:resources● Top Lists: ○ top 10 * blogs● Guest Writers ○ guest writers wanted * ○ guest blogger wanted *Finding Blog Sites
● Good Karma● Gain New Followers● Even More Backlinks Warning!! Just Say No!!Guests on My Site?