• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
WordCamp 2012 Guest Blogging

WordCamp 2012 Guest Blogging






Total Views
Views on SlideShare
Embed Views



0 Embeds 0

No embeds


Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

    WordCamp 2012 Guest Blogging WordCamp 2012 Guest Blogging Presentation Transcript

    • Halyard ConsultingHow Guest Blogging Can Make You PopularJune 9th 2012
    • ● Founded: 2007 ● Owner: Jonathan Goodman ● Focus: Small Business Inbound Marketing ● BFA: Ringling College of Art & Design ● MS: College of New Rochelle ● MBA: Fairleigh Dickinson UniversityAbout Halyard Consulting
    • Mr. Popular!!
    • ● Backlinks: An anchor text that exists on an external website, that when clicked, brings you back to your website. One of the 200+ signals Google uses to determine a websites value and rank in the search engine results.● Canonicalization: Web content that has more than one possible URL. Having multiple URLs for the same content can cause search engines to prioritize the wrong URL.You Should Know
    • Panda (Feb 2011) - Low Quality SitesPenguin (April 2012) - Webmaster Guidelines ViolationsGoogle Algo Updates
    • Click-Thru Rates
    • Answers on Q+A Referenced bysites reference its industry blogs resources Site that offers: ● Unique ResearchForum discussions ● Informed Opinions Mentioned in news link to its pages ● News/Trend Analysis publications ● Multimedia Content ● Authentic Expert ContributorsLinks are Tweeted People email links ● Quality Discussion/Interaction to each otherLiked/Shared on Facebook Cited at conferences + events Inbound Marketing
    • Primary Keyword: Deck Sanding Deck Deck Deck Deck Sanding Sanders Refurbish Restoration External External External Client Site Blog A Blog B Blog CWriting Content
    • Backlink to Client Site Deck SandingClient Site Deck Deck Deck Sanders Refurbish Restoration External External External Blog A Blog B Blog C GoogleWebmaster Client Google+ Page Fetch asGooglebotAlerting Google
    • ● Curated Lists: ○ list of *blogs ○ list of * websites ○ list of * blogs inurl:resources● Top Lists: ○ top 10 * blogs● Guest Writers ○ guest writers wanted * ○ guest blogger wanted *Finding Blog Sites
    • ● Good Karma● Gain New Followers● Even More Backlinks Warning!! Just Say No!!Guests on My Site?
    • Google Webmaster Tools
    • Google+
    • Mr. Unpopular
    • Phone: 800-641-9157 Email: jgoodman@halyardconsulting.com Website: http://halyardconsulting.com Twitter: HalyardConsult Facebook: HalyardConsultingThank You!