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Halyard ConsultingHow Guest Blogging Can Make You PopularJune 9th 2012
●   Founded: 2007     ●   Owner: Jonathan Goodman     ●   Focus: Small Business Inbound Marketing     ●   BFA: Ringling Co...
Mr. Popular!!
●   Backlinks: An anchor text that exists on an external    website, that when clicked, brings you back to your    website...
Panda (Feb 2011) - Low Quality SitesPenguin (April 2012) - Webmaster Guidelines ViolationsGoogle Algo Updates
Click-Thru Rates
Answers on Q+A                                                 Referenced bysites reference its                           ...
Primary Keyword: Deck Sanding   Deck          Deck             Deck        Deck  Sanding       Sanders         Refurbish  ...
Backlink to Client Site   Deck SandingClient Site     Deck                 Deck            Deck              Sanders      ...
●   Curated Lists:    ○   list of *blogs    ○   list of * websites    ○   list of * blogs inurl:resources●   Top Lists:   ...
●   Good Karma●   Gain New Followers●   Even More Backlinks        Warning!!       Just Say No!!Guests on My Site?
Google Webmaster Tools
Google+
Mr. Unpopular
Phone: 800-641-9157 Email: jgoodman@halyardconsulting.com Website: http://halyardconsulting.com Twitter: HalyardConsult Fa...
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WordCamp 2012 Guest Blogging

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Transcript of "WordCamp 2012 Guest Blogging"

  1. 1. Halyard ConsultingHow Guest Blogging Can Make You PopularJune 9th 2012
  2. 2. ● Founded: 2007 ● Owner: Jonathan Goodman ● Focus: Small Business Inbound Marketing ● BFA: Ringling College of Art & Design ● MS: College of New Rochelle ● MBA: Fairleigh Dickinson UniversityAbout Halyard Consulting
  3. 3. Mr. Popular!!
  4. 4. ● Backlinks: An anchor text that exists on an external website, that when clicked, brings you back to your website. One of the 200+ signals Google uses to determine a websites value and rank in the search engine results.● Canonicalization: Web content that has more than one possible URL. Having multiple URLs for the same content can cause search engines to prioritize the wrong URL.You Should Know
  5. 5. Panda (Feb 2011) - Low Quality SitesPenguin (April 2012) - Webmaster Guidelines ViolationsGoogle Algo Updates
  6. 6. Click-Thru Rates
  7. 7. Answers on Q+A Referenced bysites reference its industry blogs resources Site that offers: ● Unique ResearchForum discussions ● Informed Opinions Mentioned in news link to its pages ● News/Trend Analysis publications ● Multimedia Content ● Authentic Expert ContributorsLinks are Tweeted People email links ● Quality Discussion/Interaction to each otherLiked/Shared on Facebook Cited at conferences + events Inbound Marketing
  8. 8. Primary Keyword: Deck Sanding Deck Deck Deck Deck Sanding Sanders Refurbish Restoration External External External Client Site Blog A Blog B Blog CWriting Content
  9. 9. Backlink to Client Site Deck SandingClient Site Deck Deck Deck Sanders Refurbish Restoration External External External Blog A Blog B Blog C GoogleWebmaster Client Google+ Page Fetch asGooglebotAlerting Google
  10. 10. ● Curated Lists: ○ list of *blogs ○ list of * websites ○ list of * blogs inurl:resources● Top Lists: ○ top 10 * blogs● Guest Writers ○ guest writers wanted * ○ guest blogger wanted *Finding Blog Sites
  11. 11. ● Good Karma● Gain New Followers● Even More Backlinks Warning!! Just Say No!!Guests on My Site?
  12. 12. Google Webmaster Tools
  13. 13. Google+
  14. 14. Mr. Unpopular
  15. 15. Phone: 800-641-9157 Email: jgoodman@halyardconsulting.com Website: http://halyardconsulting.com Twitter: HalyardConsult Facebook: HalyardConsultingThank You!
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