The Power of SWOT Analysis

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This week on The World of Internet Marketing our host Jonathan Goodman discusses the Halyard Consulting SWOT Analysis, which looks at a companies online strengths, weaknesses, opportunities, and threats. Some of the information covered includes root domain competitor data, Alexa ranking, top pages based on page authority and social media, as well as linking domains. These findings are then compared to a companies top three competitors with a detailed summary and overall observations and suggestions for project objectives.

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Jonathan Goodman - Halyard Consulting
http://halyardconsulting.com
Facebook: https://www.facebook.com/halyardconsulting
Twitter: https://twitter.com/HalyardConsult
Google+: https://plus.google.com/+JonathanGoodman/
YouTube: https://www.youtube.com/user/halyardconsult
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The Power of SWOT Analysis

  1. 1. Halyard Consulting The Power of the SWOT Analysis
  2. 2. SWOT Analysis ● Identify Internal & External Factors Influencers ● Internal Factors ● Strengths ● Weaknesses ● External Factors ● Opportunities ● Threats
  3. 3. Halyard SWOT Analysis Slightly Different - Online Focused
  4. 4. Vocabulary ● Many Internet terms are foreign to the average business owner. ● Canonicalization - Occurs when web content has more than one possible URL. ● Domain Authority - A prediction model for how a website will perform in the search engines. ● Root Domain - The whole of the domain including all pages and subdomains. ● Sub Domains - Sections of the website indicated in the URL before the root domain. Ex. video.domainname.com
  5. 5. Root Domain Competitor Data
  6. 6. Alexa Ranking
  7. 7. Top Pages Based on Page Authority
  8. 8. Top Pages Based on Social Media
  9. 9. Linking Domains
  10. 10. Rinse & Repeat ● Analyze top three competitors. ● Summary Detail ● Overall Observations ● Suggested Project Objectives
  11. 11. Contact Us Phone: 800-641-9157 Email: jgoodman@halyardconsulting.com Website: http://halyardconsulting.com Facebook: https://www.facebook.com/halyardconsulting Twitter: https://twitter.com/HalyardConsult Google+: https://plus.google.com/+JonathanGoodman/ YouTube: https://www.youtube.com/user/halyardconsult

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