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Podcasting Affiliate Summit Meetup 2013
Podcasting Affiliate Summit Meetup 2013
Podcasting Affiliate Summit Meetup 2013
Podcasting Affiliate Summit Meetup 2013
Podcasting Affiliate Summit Meetup 2013
Podcasting Affiliate Summit Meetup 2013
Podcasting Affiliate Summit Meetup 2013
Podcasting Affiliate Summit Meetup 2013
Podcasting Affiliate Summit Meetup 2013
Podcasting Affiliate Summit Meetup 2013
Podcasting Affiliate Summit Meetup 2013
Podcasting Affiliate Summit Meetup 2013
Podcasting Affiliate Summit Meetup 2013
Podcasting Affiliate Summit Meetup 2013
Podcasting Affiliate Summit Meetup 2013
Podcasting Affiliate Summit Meetup 2013
Podcasting Affiliate Summit Meetup 2013
Podcasting Affiliate Summit Meetup 2013
Podcasting Affiliate Summit Meetup 2013
Podcasting Affiliate Summit Meetup 2013
Podcasting Affiliate Summit Meetup 2013
Podcasting Affiliate Summit Meetup 2013
Podcasting Affiliate Summit Meetup 2013
Podcasting Affiliate Summit Meetup 2013
Podcasting Affiliate Summit Meetup 2013
Podcasting Affiliate Summit Meetup 2013
Podcasting Affiliate Summit Meetup 2013
Podcasting Affiliate Summit Meetup 2013
Podcasting Affiliate Summit Meetup 2013
Podcasting Affiliate Summit Meetup 2013
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Podcasting Affiliate Summit Meetup 2013

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This is the presentation Jonathan Edward Goodman gave to the Affiliate Summit Meetup in New York City. The focus of the presentation was on how he produces The World of Internet Marketing podcast and …

This is the presentation Jonathan Edward Goodman gave to the Affiliate Summit Meetup in New York City. The focus of the presentation was on how he produces The World of Internet Marketing podcast and what he gets out of it.

Published in: Business, Technology
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Transcript

  • 1. Halyard Consulting Podcasting: The World of Internet Marketing Affiliate Summit Meetup NYC jgoodman@halyardconsulting.com
  • 2. Agenda ● Who Am I ● Why I Podcast ● How I Podcast ● What I Podcast ● By The Numbers jgoodman@halyardconsulting.com
  • 3. Who I Am jgoodman@halyardconsulting.com
  • 4. Who Am I ● Name: Jonathan Edward Goodman ● Position: President of Halyard Consulting ○ Established: 2007 ○ Client Focus: Small to Medium Businesses ○ Development: WordPress Exclusive ○ Services: Full Range of Internet Marketing ■ Including: ● Optimization ● Development ● Content ● Advertising ● Public Relations ● Author & Podcast: The World of Internet Marketing jgoodman@halyardconsulting.com
  • 5. Why I Podcast jgoodman@halyardconsulting.com
  • 6. Free & Forever jgoodman@halyardconsulting.com
  • 7. Build Your Brand jgoodman@halyardconsulting.com Promote Events Social Book Blog Podcast Blog Podcast Book Social Events Promote E B P S P B
  • 8. Vanity jgoodman@halyardconsulting.com
  • 9. How I Podcast jgoodman@halyardconsulting.com
  • 10. Where Is It iHeartRadio = Station Account Free jgoodman@halyardconsulting.com
  • 11. Step 1: Research Assistant Brainstorm jgoodman@halyardconsulting.com
  • 12. Step 2: Podcast jgoodman@halyardconsulting.com
  • 13. Step 3: Promote Transcription Press Release jgoodman@halyardconsulting.com
  • 14. Time & Cost ● Cost ○ Spreaker/iHeartRadio/TuneIn/GeekCast = Free ○ Researcher/Transcription/Press Release = <$100 Per Show ○ Intro/Outro/Segments/Music = <$100 One Time ● Time ○ 1 Hour Pre Production ○ 45 Minutes Recording (Segments Recorded Separately) ○ 1 Hour Post Production jgoodman@halyardconsulting.com
  • 15. What I Podcast jgoodman@halyardconsulting.com
  • 16. Opening Segment ● Intro ● Welcome ● Title ● Mozcast Forecast (Recently Removed) jgoodman@halyardconsulting.com
  • 17. Social Media News ● Topics Discussed: ○ Facebook ○ Google ○ Twitter jgoodman@halyardconsulting.com
  • 18. Your Semantic Minute ● Topics Discussed: ○ Breakthroughs ○ New Businesses & Software ○ AI & Robots ● NOTE: The Hardest Segment for Researcher jgoodman@halyardconsulting.com
  • 19. Hacker News ● Topics Discussed: ○ NSA ○ Edward Snowden ○ Chelsea Manning (Formerly Bradley Manning) ○ iPhone, Android, Facebook Hacks ○ Books That I Love jgoodman@halyardconsulting.com
  • 20. App Highlight ● Topics Discussed: ○ Software ○ Apps ○ Development Code jgoodman@halyardconsulting.com
  • 21. The Main Event ● Topics Discussed: ○ Politics ○ Technology ○ Business Advice ○ Interviews (Coming Soon) jgoodman@halyardconsulting.com
  • 22. My Rant of The Week ● Topics Discussed: ○ Anything and Everything That Pisses Me Off ○ Recently Used to Apologize jgoodman@halyardconsulting.com
  • 23. Closing Segment ● Speaking Gigs ○ SMX East 2013 NYC October 1st - 3rd ○ PubCon Las Vegas October 21st through the 25th ● Outro jgoodman@halyardconsulting.com
  • 24. Topics Off The Table ● App Highlight: ○ Paid Promotions ○ Affiliate Relationships ● Main Event / Rant of Week ○ Personal Life jgoodman@halyardconsulting.com
  • 25. By The Numbers jgoodman@halyardconsulting.com
  • 26. Overview Taken 9/18/2013 jgoodman@halyardconsulting.com
  • 27. Top Tracks jgoodman@halyardconsulting.com
  • 28. Last 30 Days What Happened? September 4th - 5th jgoodman@halyardconsulting.com
  • 29. Referrers Last 30 Days What’s Missing? jgoodman@halyardconsulting.com
  • 30. Thank You! Phone: 800-641-9157 Email: jgoodman@halyardconsulting.com Website: http://halyardconsulting.com Twitter: HalyardConsult Facebook: HalyardConsulting jgoodman@halyardconsulting.com

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