Podcasting Affiliate Summit Meetup 2013

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This is the presentation Jonathan Edward Goodman gave to the Affiliate Summit Meetup in New York City. The focus of the presentation was on how he produces The World of Internet Marketing podcast and what he gets out of it.

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Podcasting Affiliate Summit Meetup 2013

  1. 1. Halyard Consulting Podcasting: The World of Internet Marketing Affiliate Summit Meetup NYC jgoodman@halyardconsulting.com
  2. 2. Agenda ● Who Am I ● Why I Podcast ● How I Podcast ● What I Podcast ● By The Numbers jgoodman@halyardconsulting.com
  3. 3. Who I Am jgoodman@halyardconsulting.com
  4. 4. Who Am I ● Name: Jonathan Edward Goodman ● Position: President of Halyard Consulting ○ Established: 2007 ○ Client Focus: Small to Medium Businesses ○ Development: WordPress Exclusive ○ Services: Full Range of Internet Marketing ■ Including: ● Optimization ● Development ● Content ● Advertising ● Public Relations ● Author & Podcast: The World of Internet Marketing jgoodman@halyardconsulting.com
  5. 5. Why I Podcast jgoodman@halyardconsulting.com
  6. 6. Free & Forever jgoodman@halyardconsulting.com
  7. 7. Build Your Brand jgoodman@halyardconsulting.com Promote Events Social Book Blog Podcast Blog Podcast Book Social Events Promote E B P S P B
  8. 8. Vanity jgoodman@halyardconsulting.com
  9. 9. How I Podcast jgoodman@halyardconsulting.com
  10. 10. Where Is It iHeartRadio = Station Account Free jgoodman@halyardconsulting.com
  11. 11. Step 1: Research Assistant Brainstorm jgoodman@halyardconsulting.com
  12. 12. Step 2: Podcast jgoodman@halyardconsulting.com
  13. 13. Step 3: Promote Transcription Press Release jgoodman@halyardconsulting.com
  14. 14. Time & Cost ● Cost ○ Spreaker/iHeartRadio/TuneIn/GeekCast = Free ○ Researcher/Transcription/Press Release = <$100 Per Show ○ Intro/Outro/Segments/Music = <$100 One Time ● Time ○ 1 Hour Pre Production ○ 45 Minutes Recording (Segments Recorded Separately) ○ 1 Hour Post Production jgoodman@halyardconsulting.com
  15. 15. What I Podcast jgoodman@halyardconsulting.com
  16. 16. Opening Segment ● Intro ● Welcome ● Title ● Mozcast Forecast (Recently Removed) jgoodman@halyardconsulting.com
  17. 17. Social Media News ● Topics Discussed: ○ Facebook ○ Google ○ Twitter jgoodman@halyardconsulting.com
  18. 18. Your Semantic Minute ● Topics Discussed: ○ Breakthroughs ○ New Businesses & Software ○ AI & Robots ● NOTE: The Hardest Segment for Researcher jgoodman@halyardconsulting.com
  19. 19. Hacker News ● Topics Discussed: ○ NSA ○ Edward Snowden ○ Chelsea Manning (Formerly Bradley Manning) ○ iPhone, Android, Facebook Hacks ○ Books That I Love jgoodman@halyardconsulting.com
  20. 20. App Highlight ● Topics Discussed: ○ Software ○ Apps ○ Development Code jgoodman@halyardconsulting.com
  21. 21. The Main Event ● Topics Discussed: ○ Politics ○ Technology ○ Business Advice ○ Interviews (Coming Soon) jgoodman@halyardconsulting.com
  22. 22. My Rant of The Week ● Topics Discussed: ○ Anything and Everything That Pisses Me Off ○ Recently Used to Apologize jgoodman@halyardconsulting.com
  23. 23. Closing Segment ● Speaking Gigs ○ SMX East 2013 NYC October 1st - 3rd ○ PubCon Las Vegas October 21st through the 25th ● Outro jgoodman@halyardconsulting.com
  24. 24. Topics Off The Table ● App Highlight: ○ Paid Promotions ○ Affiliate Relationships ● Main Event / Rant of Week ○ Personal Life jgoodman@halyardconsulting.com
  25. 25. By The Numbers jgoodman@halyardconsulting.com
  26. 26. Overview Taken 9/18/2013 jgoodman@halyardconsulting.com
  27. 27. Top Tracks jgoodman@halyardconsulting.com
  28. 28. Last 30 Days What Happened? September 4th - 5th jgoodman@halyardconsulting.com
  29. 29. Referrers Last 30 Days What’s Missing? jgoodman@halyardconsulting.com
  30. 30. Thank You! Phone: 800-641-9157 Email: jgoodman@halyardconsulting.com Website: http://halyardconsulting.com Twitter: HalyardConsult Facebook: HalyardConsulting jgoodman@halyardconsulting.com

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