Social Media & Blogging Policy

Social Media & Blog Policy 2009-02-18 | 1 www.halvarsson.com

What is social media Social media are web or mobil services that revolve around the participation, interaction and content distribution among the users themselves. Social media are built upon the spread of content like text, articles, images, podcasts and videos. What distinguishes social media is that the content can be spread to other services, video clips can be embedded, images slideshares be created and bookmarks shared. Social media helps the viral spread of content. 2009-02-18 | 2 www.halvarsson.com

2009-02-18 | 3 www.halvarsson.com

Social media services Video sharing services – YouTube, Google Video Photo services – Flickr, Imageshack Documentation and presentation services – Scribd, Slideshare Blogs, micro blogs – Blogger, Twitter, Jaiku Bookmarking services – Delicious, Digg, StumbleUpon Press release services – PRWeb 2009-02-18 | 4 www.halvarsson.com

Why have a social media & blog policy New media channels and internet services have changed the way we communicate Personal information at display on blogs, Facebook etc. The line between the personal and the professional sphere gets blurred. Corporate information available from lots of sources. Users spread information about brands, products and companies. Internet allows viral spread of information Bad news travel fast. Good news can also travel fast. Media and the blogosphere influence each other. 2009-02-18 | 5 www.halvarsson.com

Trust in different sources 2009-02-18 | 6 www.halvarsson.com

Nadia Plesner is getting sued by Louis Vuitton Barbra Streisand sues California Coastal Project 2009-02-18 | 7 www.halvarsson.com

Content of a Social Media Policy Policies for individual employees Corporate policy Online monitoring Policies for crisis handling 2009-02-18 | 8 www.halvarsson.com

Policies for individual employees Policies regarding personal blogs Policy about disclosing personal blogs to management. Disclaimer to differentiate the bloggers opinions from the company’s. Policy about personal blogging during work hours. Secrecy and discretion in regards to company matters. Policies regarding social media Policy about using social media services during work hours. Secrecy and discretion in regards to company matters. Policy in regards to company groups on Facebook, LinkedIn, etc. 2009-02-18 | 9 www.halvarsson.com

Corporate policy Plan of action when company is mentioned in social media Negative comments Positive comments Unhappy customers or stakeholders ”Trolls” Policies regarding participation in social media Who can represent the company What kind of information can be distributed How to handle feedback 2009-02-18 | 10 www.halvarsson.com

Online monitoring Develop a routine to keep informed in regards to your company in online media. Blog monitoring Social media monitoring Keyword alerts Policies for employees Inform the employees where they can report news and information found online in regards to the company. Encourage employees to help out with monitoring online media. 2009-02-18 | 11 www.halvarsson.com

Crisis handling Policies for crisis handling in social media Risk calculation Answering critique directly Using own channels to answer critique When to take legal actions, and when not to Direct contact with social media services When employees break the rules 2009-02-18 | 12 www.halvarsson.com

H&H Online Media Services Online monitoring and intelligence Social media strategies, policies and implementations Corporate blogging Blog monitoring and relationships Social press rooms and press releases Search engine marketing and SEO Web copy with SEO focus Read more and contact us 2009-02-18 | 13 www.halvarsson.com

Learn more about social media H&H Social Media Spotlight Report Learn how to use social media: Visibility & Presence Findability Distribution Listening & Intelligence Communication & Participation Best practise examples Read more and order report 2009-02-18 | 14 www.halvarsson.com

http://online-pr.se	153
http://www.alltomsocialamedier.se	44
http://www.slideshare.net	42
http://74.125.77.132	1
https://jujo00obo2o234ungd3t8qjfcjrs3o6k-a-sites-opensocial.googleusercontent.com	1

Social Media & Blogging Policy

by Hallvarsson Halvarsson on Feb 18, 2009

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Social Media & Blogging Policy — Presentation Transcript