Social Media &
Blog Policy
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What is social media
Social media are web or mobil services that revolve around
the participation, interaction and content distribution among
the users themselves.
Social media are built upon the spread of content like text,
articles, images, podcasts and videos.
What distinguishes social media is that the content can be
spread to other services, video clips can be embedded,
images slideshares be created and bookmarks shared. Social
media helps the viral spread of content.
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Social media services
Video sharing services – YouTube, Google Video
Photo services – Flickr, Imageshack
Documentation and presentation services – Scribd,
Slideshare
Blogs, micro blogs – Blogger, Twitter, Jaiku
Bookmarking services – Delicious, Digg, StumbleUpon
Press release services – PRWeb
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Why have a social media & blog policy
New media channels and internet services have changed the
way we communicate
Personal information at display on blogs, Facebook etc.
The line between the personal and the professional sphere gets
blurred.
Corporate information available from lots of sources.
Users spread information about brands, products and companies.
Internet allows viral spread of information
Bad news travel fast.
Good news can also travel fast.
Media and the blogosphere influence each other.
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Trust in different sources
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Nadia Plesner is getting
sued by Louis Vuitton
Barbra Streisand sues
California Coastal Project
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Content of a Social Media Policy
Policies for individual employees
Corporate policy
Online monitoring
Policies for crisis handling
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Policies for individual employees
Policies regarding personal blogs
Policy about disclosing personal blogs to management.
Disclaimer to differentiate the bloggers opinions from the
company’s.
Policy about personal blogging during work hours.
Secrecy and discretion in regards to company matters.
Policies regarding social media
Policy about using social media services during work hours.
Secrecy and discretion in regards to company matters.
Policy in regards to company groups on Facebook, LinkedIn, etc.
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Corporate policy
Plan of action when company is mentioned in social media
Negative comments
Positive comments
Unhappy customers or stakeholders
”Trolls”
Policies regarding participation in social media
Who can represent the company
What kind of information can be distributed
How to handle feedback
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Online monitoring
Develop a routine to keep informed in regards to your
company in online media.
Blog monitoring
Social media monitoring
Keyword alerts
Policies for employees
Inform the employees where they can report news and information
found online in regards to the company.
Encourage employees to help out with monitoring online media.
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Crisis handling
Policies for crisis handling in social media
Risk calculation
Answering critique directly
Using own channels to answer critique
When to take legal actions, and when not to
Direct contact with social media services
When employees break the rules
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H&H Online Media Services
Online monitoring and intelligence
Social media strategies, policies and implementations
Corporate blogging
Blog monitoring and relationships
Social press rooms and press releases
Search engine marketing and SEO
Web copy with SEO focus
Read more and contact us
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Learn more about social media
H&H Social Media Spotlight Report
Learn how to use social media:
Visibility & Presence
Findability
Distribution
Listening & Intelligence
Communication & Participation
Best practise examples
Read more and order report
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