Seminar Efficient Communication through Social Media
 

Seminar Efficient Communication through Social Media

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Efficient communication through YouTube and other social media. Learn how to do it with this presentation from Hallvarsson & Halvarsson.

Efficient communication through YouTube and other social media. Learn how to do it with this presentation from Hallvarsson & Halvarsson.

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    Seminar Efficient Communication through Social Media Seminar Efficient Communication through Social Media Presentation Transcript

    • Efficient communication through social media 2009-02-27 | 1
    • Online communication then 2009-02-27 | 2
    • 2009-02-27 | 3
    • Online communication now Portals Portals Video Video SEARCH Social Social Photo Photo networks networks Blogs Blogs Wiki Wiki 2009-02-27 | 4
    • Your brand is being discussed 2009-02-27 | 5
    • Are you listening? 2009-02-27 | 6
    • Trust in different sources 2009-02-27 | 7
    • New influences http://www.universalmccann.com/Assets/strangers_reportLR_20080924101433.pdf 2009-02-27 | 8
    • New influences 2009-02-27 | 9
    • Potential of social media 1. Online monitoring 2. Branding 3. Customer care 4. Spreading content 5. Thought leadership 6. Creating relationships 7. Crowdsourcing 8. Damage control 2009-02-27 | 10
    • 1. Online monitoring 2009-02-27 | 11
    • 2. Branding 2009-02-27 | 12
    • 3. Customer care 2009-02-27 | 13
    • 4. Spreading content 2009-02-27 | 14
    • 5. Thought leadership 2009-02-27 | 15
    • 6. Creating relationships 2009-02-27 | 16
    • 7. Crowdsourcing 2009-02-27 | 17
    • 8. Damage control ”How Google destroyed $1 billion of United Airlines” 2009-02-27 | 18
    • Agerande inom sociala medier Overreact Have a strategy Ignore Form policies Cheat Shareable content Spam Synergi effects Think about the value Become a thought leader Activate customers & employees 2009-02-27 | 19
    • Overreact California Costal Records Project 2009-02-27 | 20
    • Ignore 2009-02-27 | 21
    • Cheat 2009-02-27 | 22
    • Spam 2009-02-27 | 23
    • Have a strategy Develop a strategy for social media Goals Target groups Channels Measurements Choose tactics Activities Engage co-workers 2009-02-27 | 24
    • Form policies Policies for employees Social media Private blogs Facebook Policy for company Reactions to social media Who responds Type of information to spread Online media monitoring Crisis handling 2009-02-27 | 25
    • Shareable content 2009-02-27 | 26
    • Synergi effects 2009-02-27 | 27
    • Think about the value 2009-02-27 | 28
    • Become a thought leader 2009-02-27 | 29
    • Activate customers & employees 2009-02-27 | 30
    • Get more traffic Interesting material Tag and categorise Description Synergi effects Embedd Bookmarking Linking Viral spread Use micro-blogs Subscribtions Create relationsships – ”friends”, ”followers”, ”contacts” 2009-02-27 | 31
    • Social media Dynamics
    • 2009-02-27 | 33
    • 93 288 followers 2009-02-27 | 34
    • 2009-02-27 | 35
    • SAPA GROUP & Social media + All channels: 2 600 views on 2 months. + Only re-used material. + Sapa owns more results in the SERP. + Encourages spreading of knowledge and material internally. 2009-02-27 | 36
    • Advertising vs social media Full page color ad in Medium size banner ad EA Sports Tiger Woods Dagens Nyheter on www.e24.se ”Jesus Shot” on YouTube 344 000 printed papers 500 000 impressions 2 700 000 views so far 26 000 euro / 1 day 10 000 euro / 1 week Free / Forever BONUS: The visitors searched actively for this video 2009-02-27 | 37
    • H&H Social Media Spotlight Report 08/09 Learn how to use social media: Presence & visibility Findability Distribution Monitoring & intelligence Communication & participation Best practice exemples Research from H&H Webranking Order at: www.webranking.eu 2009-02-27 | 38