Efficient communication
            through social media




2009-02-27 | 1
Online communication then




2009-02-27 | 2
2009-02-27 | 3
Online communication now


                        Portals
                        Portals         Video
                 ...
Your brand is being discussed




2009-02-27 | 5
Are you listening?




2009-02-27 | 6
Trust in different sources




2009-02-27 | 7
New influences




http://www.universalmccann.com/Assets/strangers_reportLR_20080924101433.pdf


    2009-02-27 | 8
New influences




2009-02-27 | 9
Potential of social media
 1. Online monitoring
 2. Branding
 3. Customer care
 4. Spreading content
 5. Thought leadershi...
1. Online monitoring




2009-02-27 | 11
2. Branding




2009-02-27 | 12
3. Customer care




2009-02-27 | 13
4. Spreading content




2009-02-27 | 14
5. Thought leadership




2009-02-27 | 15
6. Creating relationships




2009-02-27 | 16
7. Crowdsourcing




2009-02-27 | 17
8. Damage control

       ”How Google destroyed $1 billion of United Airlines”




2009-02-27 | 18
Agerande inom sociala medier




              Overreact   Have a strategy
              Ignore      Form policies
       ...
Overreact
                  California Costal Records Project




2009-02-27 | 20
Ignore




2009-02-27 | 21
Cheat




2009-02-27 | 22
Spam




2009-02-27 | 23
Have a strategy

     Develop a strategy for social media
                  Goals
                  Target groups
        ...
Form policies
     Policies for employees
                  Social media
                  Private blogs
                 ...
Shareable content




2009-02-27 | 26
Synergi effects




2009-02-27 | 27
Think about the value




2009-02-27 | 28
Become a thought leader




2009-02-27 | 29
Activate customers & employees




2009-02-27 | 30
Get more traffic
     Interesting material
     Tag and categorise
     Description
     Synergi effects
     Embedd
     ...
Social media Dynamics
2009-02-27 | 33
93 288
                  followers




2009-02-27 | 34
2009-02-27 | 35
SAPA GROUP & Social media


                  + All channels: 2 600 views on 2
                    months.
               ...
Advertising vs social media

Full page color ad in    Medium size banner ad     EA Sports Tiger Woods
Dagens Nyheter      ...
H&H Social Media Spotlight Report 08/09
   Learn how to use social media:
      Presence & visibility
      Findability
  ...
Upcoming SlideShare
Loading in …5
×

Seminar Efficient Communication through Social Media

2,179 views
2,134 views

Published on

Efficient communication through YouTube and other social media. Learn how to do it with this presentation from Hallvarsson & Halvarsson.

Published in: Business, Technology
0 Comments
5 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,179
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
63
Comments
0
Likes
5
Embeds 0
No embeds

No notes for slide

Seminar Efficient Communication through Social Media

  1. 1. Efficient communication through social media 2009-02-27 | 1
  2. 2. Online communication then 2009-02-27 | 2
  3. 3. 2009-02-27 | 3
  4. 4. Online communication now Portals Portals Video Video SEARCH Social Social Photo Photo networks networks Blogs Blogs Wiki Wiki 2009-02-27 | 4
  5. 5. Your brand is being discussed 2009-02-27 | 5
  6. 6. Are you listening? 2009-02-27 | 6
  7. 7. Trust in different sources 2009-02-27 | 7
  8. 8. New influences http://www.universalmccann.com/Assets/strangers_reportLR_20080924101433.pdf 2009-02-27 | 8
  9. 9. New influences 2009-02-27 | 9
  10. 10. Potential of social media 1. Online monitoring 2. Branding 3. Customer care 4. Spreading content 5. Thought leadership 6. Creating relationships 7. Crowdsourcing 8. Damage control 2009-02-27 | 10
  11. 11. 1. Online monitoring 2009-02-27 | 11
  12. 12. 2. Branding 2009-02-27 | 12
  13. 13. 3. Customer care 2009-02-27 | 13
  14. 14. 4. Spreading content 2009-02-27 | 14
  15. 15. 5. Thought leadership 2009-02-27 | 15
  16. 16. 6. Creating relationships 2009-02-27 | 16
  17. 17. 7. Crowdsourcing 2009-02-27 | 17
  18. 18. 8. Damage control ”How Google destroyed $1 billion of United Airlines” 2009-02-27 | 18
  19. 19. Agerande inom sociala medier Overreact Have a strategy Ignore Form policies Cheat Shareable content Spam Synergi effects Think about the value Become a thought leader Activate customers & employees 2009-02-27 | 19
  20. 20. Overreact California Costal Records Project 2009-02-27 | 20
  21. 21. Ignore 2009-02-27 | 21
  22. 22. Cheat 2009-02-27 | 22
  23. 23. Spam 2009-02-27 | 23
  24. 24. Have a strategy Develop a strategy for social media Goals Target groups Channels Measurements Choose tactics Activities Engage co-workers 2009-02-27 | 24
  25. 25. Form policies Policies for employees Social media Private blogs Facebook Policy for company Reactions to social media Who responds Type of information to spread Online media monitoring Crisis handling 2009-02-27 | 25
  26. 26. Shareable content 2009-02-27 | 26
  27. 27. Synergi effects 2009-02-27 | 27
  28. 28. Think about the value 2009-02-27 | 28
  29. 29. Become a thought leader 2009-02-27 | 29
  30. 30. Activate customers & employees 2009-02-27 | 30
  31. 31. Get more traffic Interesting material Tag and categorise Description Synergi effects Embedd Bookmarking Linking Viral spread Use micro-blogs Subscribtions Create relationsships – ”friends”, ”followers”, ”contacts” 2009-02-27 | 31
  32. 32. Social media Dynamics
  33. 33. 2009-02-27 | 33
  34. 34. 93 288 followers 2009-02-27 | 34
  35. 35. 2009-02-27 | 35
  36. 36. SAPA GROUP & Social media + All channels: 2 600 views on 2 months. + Only re-used material. + Sapa owns more results in the SERP. + Encourages spreading of knowledge and material internally. 2009-02-27 | 36
  37. 37. Advertising vs social media Full page color ad in Medium size banner ad EA Sports Tiger Woods Dagens Nyheter on www.e24.se ”Jesus Shot” on YouTube 344 000 printed papers 500 000 impressions 2 700 000 views so far 26 000 euro / 1 day 10 000 euro / 1 week Free / Forever BONUS: The visitors searched actively for this video 2009-02-27 | 37
  38. 38. H&H Social Media Spotlight Report 08/09 Learn how to use social media: Presence & visibility Findability Distribution Monitoring & intelligence Communication & participation Best practice exemples Research from H&H Webranking Order at: www.webranking.eu 2009-02-27 | 38

×