Efficient communication
through social media
2009-02-27 | 1

Online communication then
2009-02-27 | 2

2009-02-27 | 3

Online communication now
Portals
Portals Video
Video
SEARCH
Social
Social
Photo
Photo
networks
networks
Blogs
Blogs
Wiki
Wiki
2009-02-27 | 4

Your brand is being discussed
2009-02-27 | 5

Are you listening?
2009-02-27 | 6

Trust in different sources
2009-02-27 | 7

New influences
http://www.universalmccann.com/Assets/strangers_reportLR_20080924101433.pdf
2009-02-27 | 8

New influences
2009-02-27 | 9

Potential of social media
1. Online monitoring
2. Branding
3. Customer care
4. Spreading content
5. Thought leadership
6. Creating relationships
7. Crowdsourcing
8. Damage control
2009-02-27 | 10

1. Online monitoring
2009-02-27 | 11

2. Branding
2009-02-27 | 12

3. Customer care
2009-02-27 | 13

4. Spreading content
2009-02-27 | 14

5. Thought leadership
2009-02-27 | 15

6. Creating relationships
2009-02-27 | 16

7. Crowdsourcing
2009-02-27 | 17

8. Damage control
”How Google destroyed $1 billion of United Airlines”
2009-02-27 | 18

Agerande inom sociala medier
Overreact Have a strategy
Ignore Form policies
Cheat Shareable content
Spam Synergi effects
Think about the value
Become a thought leader
Activate customers & employees
2009-02-27 | 19

Overreact
California Costal Records Project
2009-02-27 | 20

Ignore
2009-02-27 | 21

Cheat
2009-02-27 | 22

Spam
2009-02-27 | 23

Have a strategy
Develop a strategy for social media
Goals
Target groups
Channels
Measurements
Choose tactics
Activities
Engage co-workers
2009-02-27 | 24

Form policies
Policies for employees
Social media
Private blogs
Facebook
Policy for company
Reactions to social media
Who responds
Type of information to spread
Online media monitoring
Crisis handling
2009-02-27 | 25

Shareable content
2009-02-27 | 26

Synergi effects
2009-02-27 | 27

Think about the value
2009-02-27 | 28

Become a thought leader
2009-02-27 | 29

Activate customers & employees
2009-02-27 | 30

Get more traffic
Interesting material
Tag and categorise
Description
Synergi effects
Embedd
Bookmarking
Linking
Viral spread
Use micro-blogs
Subscribtions
Create relationsships – ”friends”, ”followers”, ”contacts”
2009-02-27 | 31

Social media Dynamics

2009-02-27 | 33

93 288
followers
2009-02-27 | 34

2009-02-27 | 35

SAPA GROUP & Social media
+ All channels: 2 600 views on 2
months.
+ Only re-used material.
+ Sapa owns more results in the
SERP.
+ Encourages spreading of
knowledge and material
internally.
2009-02-27 | 36

Advertising vs social media
Full page color ad in Medium size banner ad EA Sports Tiger Woods
Dagens Nyheter on www.e24.se ”Jesus Shot” on YouTube
344 000 printed papers 500 000 impressions 2 700 000 views so far
26 000 euro / 1 day 10 000 euro / 1 week Free / Forever
BONUS: The visitors searched
actively for this video
2009-02-27 | 37

H&H Social Media Spotlight Report 08/09
Learn how to use social media:
Presence & visibility
Findability
Distribution
Monitoring & intelligence
Communication & participation
Best practice exemples
Research from H&H Webranking
Order at: www.webranking.eu
2009-02-27 | 38