0
IR online and websites best
p
practice

Based on research from H&H Webranking
and more than 10 years of experience
H&H Webranking
Yearly survey of what your target groups are looking for
    Analysts, investors, business journalists and ...
Trends according to H&H Webranking 2010
 Financial information
     Still high demands for debt related information, such ...
Target groups increased online activity
 80% are always online

 79% visit the corporate website one or several times per ...
10 most requested by analysts, journalists etc.
According to H&H Webranking 2010
   1.    Reports – latest and archive (+o...
Online corporate communications
Online corporate communications




Corporate websites   Search engines   Social media
Online corporate communications
                       Strategy and research




  Corporate websites      Search engines ...
4 aspects to consider
•   Text,
    Text images and functions                           •   Supporting the brand
•   Updat...
Content                                                  Content      Design




 The target groups want details
         ...
Design                                                      Content      Design




 The purpose of the design is:
       ...
Findability                                   Content      Design




 On the website
                                    ...
Message                                     Content      Design




 What is your main message?
                          ...
Thank you!


Helena Wennergren
Senior Partner
helena.wennergren@halvarsson.com
www.halvarsson.com
Ir online and websites best practice b
Ir online and websites best practice b
Ir online and websites best practice b
Ir online and websites best practice b
Ir online and websites best practice b
Upcoming SlideShare
Loading in...5
×

Ir online and websites best practice b

1,909

Published on

Best practice for IR websites and online communications. Presentation for Bank of NY Mellon's DR issuers' event in Moscow 2010.

0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,909
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
23
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Transcript of "Ir online and websites best practice b"

  1. 1. IR online and websites best p practice Based on research from H&H Webranking and more than 10 years of experience
  2. 2. H&H Webranking Yearly survey of what your target groups are looking for Analysts, investors, business journalists and job seekers are asked what information they expect to find on a corporate website More than 800 respondents in 2010 Ranking of the corporate websites of Europe’s largest Europe s companies Close to 1000 companies, of which 31 Russian Also includes Global 100 Results published country by country + European list
  3. 3. Trends according to H&H Webranking 2010 Financial information Still high demands for debt related information, such as interest bearing liabilities, maturity structure etc liabilities etc. Finnish companies best Findability High demand for search engines for press releases, general p archives and over all website speed Social media The usage of social media channel for corporate and IR communications is increasing. American companies are ahead of European companies.
  4. 4. Target groups increased online activity 80% are always online 79% visit the corporate website one or several times per day 97% use the corporate website as No 1 source for information 73% own a smartphone 48% use th i mobile to search for information about companies their bil t hf i f ti b t i Want more, want faster, get tired faster, less time, more choices etc h i t
  5. 5. 10 most requested by analysts, journalists etc. According to H&H Webranking 2010 1. Reports – latest and archive (+online annual report) 2. Financial calendar 3. Press releases – latest and archive 4. 4 General archive with presentations G l hi ith t ti 5. Information about shareholders/free float 6. 6 Financial targets 7. Interest bearing liabilities and maturity structure 8. 8 Contact information 9. Dividend 10. 10 Market share/competitor information
  6. 6. Online corporate communications
  7. 7. Online corporate communications Corporate websites Search engines Social media
  8. 8. Online corporate communications Strategy and research Corporate websites Search engines Social media Intelligence
  9. 9. 4 aspects to consider • Text, Text images and functions • Supporting the brand • Updated and messages • Relevant • Design of functionality • Adapted to channel • Multi channel concept Content Design Challenges Findability Message • Optimized for channel • Business and • Navigation, labelling communication strategy and search • Consistency in message • Outside the website • Transparency
  10. 10. Content Content Design The target groups want details Findability Message Financials Reports Debt information Need t b N d to be up to date t d t Update simultaneously as reports But not only then! Utilize the website as the main channel for communication
  11. 11. Design Content Design The purpose of the design is: Findability Message 1. To support the branding of the company and create the right look and feel for your company Graphics g Images Colours … 2. To help the visitor in finding and understanding the information Page disposition – layout Font type, colour and size type Example of g p good layout and use of fonts: J Sainsbury y y
  12. 12. Findability Content Design On the website Findability Message Intuitive navigation Avoid double publishing Guide the visitor through index pages Labelling – stick to the basics Internal search engine must work! Etc. Outside of the website Google search results g Social media channels Wikipedia
  13. 13. Message Content Design What is your main message? Findability Message What do you want to say with each page? What do you say in other channels?
  14. 14. Thank you! Helena Wennergren Senior Partner helena.wennergren@halvarsson.com www.halvarsson.com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×