Web Management Round Table
How to get most bang for the buck with Social media




09-02-05 | 1
Online communication




09-02-05 | 2
Online communication

                      Portal
                                      Video
                        s

...
09-02-05 | 4
09-02-05 | 5
Your brand is being discussed




09-02-05 | 6
Are you listening?




09-02-05 | 7
09-02-05 | 8
Trust in different sources




09-02-05 | 9
New influences




http://www.universalmccann.com/Assets/strangers_reportLR_20080924101433.pdf


     09-02-05 | 10
Potential of social media
 1. Crowdsourcing
 2. Branding
 3. Customer care
 4. Thought leadership
 5. Creating relationshi...
1. Crowdsourcing




09-02-05 | 12
2. Branding




09-02-05 | 13
3. Customer care




09-02-05 | 14
4. Thought leadership




09-02-05 | 15
5. Creating relationships




09-02-05 | 16
6. Spreading content




09-02-05 | 17
7. Monitoring spread of news and
 campaigns




09-02-05 | 18
8. Damage Control

       How Google destroyed $1 billion of United Airlines




09-02-05 | 19
One not to do
 Nine to dos
 1. Be smart                  1. Overreact
 2. Strategy and policy
 3. Recycling
 4. Shareable ...
1. Be smart
 Don’t build a whole island in Second Life the first thing you do.




09-02-05 | 21
2. Strategy and policy
 Have a clear strategy and policies for handling conversations
 in social media.




09-02-05 | 22
3. Recycling
 Use your existing material, videos, images, presentations to
 share on social media.
  Corporate videos
  ...
4. Shareable content
  Make sure the content on your website is possible to share.
  Widgets can be embedded on other webs...
5. Synergi effects
 Complement your offline activities and campaigns with online
 activities in social media.




09-02-05...
6. Think about the value
 Provide some kind of value, how-to instruction videos,
 educational presentations, material that...
7. Become a thought leader
 Be an expert in your field and on your products.




09-02-05 | 27
8. Activate your customers and
 stakeholders




09-02-05 | 28
9. Activate your employees




09-02-05 | 29
1. Do not - overreact
                California Costal Records Project




09-02-05 | 30
Advertising vs social media

Full page color ad in    Medium size banner ad     EA Sports Tiger Woods
Dagens Nyheter      ...
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H&H Web Management Round Table Social Media

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Online communication is shifting and companies, brands and products are being dicussed in social media to a greater extent. For companies venturing into the world of social media some lessons are necessary in order to reach success.

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H&H Web Management Round Table Social Media

  1. 1. Web Management Round Table How to get most bang for the buck with Social media 09-02-05 | 1
  2. 2. Online communication 09-02-05 | 2
  3. 3. Online communication Portal Video s SEARCH Social Photo networks Blogs Wiki 09-02-05 | 3
  4. 4. 09-02-05 | 4
  5. 5. 09-02-05 | 5
  6. 6. Your brand is being discussed 09-02-05 | 6
  7. 7. Are you listening? 09-02-05 | 7
  8. 8. 09-02-05 | 8
  9. 9. Trust in different sources 09-02-05 | 9
  10. 10. New influences http://www.universalmccann.com/Assets/strangers_reportLR_20080924101433.pdf 09-02-05 | 10
  11. 11. Potential of social media 1. Crowdsourcing 2. Branding 3. Customer care 4. Thought leadership 5. Creating relationships 6. Spreading content 7. Monitoring spread of news, promotions and campaigns 8. Damage control 09-02-05 | 11
  12. 12. 1. Crowdsourcing 09-02-05 | 12
  13. 13. 2. Branding 09-02-05 | 13
  14. 14. 3. Customer care 09-02-05 | 14
  15. 15. 4. Thought leadership 09-02-05 | 15
  16. 16. 5. Creating relationships 09-02-05 | 16
  17. 17. 6. Spreading content 09-02-05 | 17
  18. 18. 7. Monitoring spread of news and campaigns 09-02-05 | 18
  19. 19. 8. Damage Control How Google destroyed $1 billion of United Airlines 09-02-05 | 19
  20. 20. One not to do Nine to dos 1. Be smart 1. Overreact 2. Strategy and policy 3. Recycling 4. Shareable content 5. Synergi effects 6. Think about the value 7. Become a thought leader 8. Activate your customers 9. Activate your employees 09-02-05 | 20
  21. 21. 1. Be smart Don’t build a whole island in Second Life the first thing you do. 09-02-05 | 21
  22. 22. 2. Strategy and policy Have a clear strategy and policies for handling conversations in social media. 09-02-05 | 22
  23. 23. 3. Recycling Use your existing material, videos, images, presentations to share on social media.  Corporate videos  Commercial videos  Seminar presentations  Product images  Trade fair photos 09-02-05 | 23
  24. 24. 4. Shareable content Make sure the content on your website is possible to share. Widgets can be embedded on other websites and blogs. 09-02-05 | 24
  25. 25. 5. Synergi effects Complement your offline activities and campaigns with online activities in social media. 09-02-05 | 25
  26. 26. 6. Think about the value Provide some kind of value, how-to instruction videos, educational presentations, material that can be re-used under Creative Commons licens. 09-02-05 | 26
  27. 27. 7. Become a thought leader Be an expert in your field and on your products. 09-02-05 | 27
  28. 28. 8. Activate your customers and stakeholders 09-02-05 | 28
  29. 29. 9. Activate your employees 09-02-05 | 29
  30. 30. 1. Do not - overreact California Costal Records Project 09-02-05 | 30
  31. 31. Advertising vs social media Full page color ad in Medium size banner ad EA Sports Tiger Woods Dagens Nyheter on www.e24.se ”Jesus Shot” on YouTube 344 000 printed papers 500 000 impressions 2 700 000 views so far 26 000 euro / 1 day 10 000 euro / 1 week Free / Forever BONUS: The visitors searched actively for this video 09-02-05 | 31
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