H&H Social Media Spotlight Report 08/09
2009-02-23 | 1

About the report
H&H Webranking measures the performance in online
communication of some of Europe’s largest companies.
Based on these surveys we can spot trends and upcoming
areas of interest and social media is definitly one of the top
subjects this year.
The goal of the Social Media Spotlight Report is to give you
and your company a head start in social media investments.
Buy the report and get the necessary tools to establish a
presence, increase your visibility, distribute information,
monitor and participate in social media.
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Disposition
The Spotlight Report is divided into 5 different parts:
1. Visibility and presence
2. Findability
3. Listening and intelligence
4. Online distribution
5. Communication and participation
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Visibility and presence
The first step into the world
of social media is to
establish a presence
outside of your own
website.
The Spotlight report will
look at services like for
instance Wikipedia, where it
is important to be
represented.
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Findability
Some say search engines have become the real start page of
your coprorate website. To make your website and it’s
content findable in search engines is therefor crucial.
The Spotlight report advices on how to optimise your organic
and sponsored search results in order to increase findability.
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Listening and intelligence
Your company, brands and
products are recurring
topics of discussion,
reviews and blog posts on
the Internet.
Listen to the conversations
in order to get customer
feedback, catch early
rumours and measure the
success of your marketing
activities. We have the tools
for online monitoring.
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Online distribution
Every company produces a
ton of material; news,
videos, images, white
papers, presentations etc.
You need to have a strategy
for how to distribute your
corporate material to other
online channels to increase
the spread. The Spotlight
tells you about different
ways.
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Communication and participation
Become and active
participant in social media
and start an earnest
dialogue with your
customers and
stakeholders.
The report guides you
through virtual worlds,
social networks, blogs, and
micro-blogs
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Order report
www.webranking.eu
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