H&H Social Media Spotlight Report 08/09




2009-02-23 | 1
About the report
     H&H Webranking measures the performance in online
     communication of some of Europe’s largest com...
Disposition
        The Spotlight Report is divided into 5 different parts:


           1. Visibility and presence
      ...
Visibility and presence
     The first step into the world
     of social media is to
     establish a presence
     outsi...
Findability
     Some say search engines have become the real start page of
     your coprorate website. To make your webs...
Listening and intelligence
     Your company, brands and
     products are recurring
     topics of discussion,
     revie...
Online distribution
     Every company produces a
     ton of material; news,
     videos, images, white
     papers, pres...
Communication and participation
     Become and active
     participant in social media
     and start an earnest
     dia...
Order report




                 www.webranking.eu




2009-02-23 | 9
Upcoming SlideShare
Loading in...5
×

H&H Social Media Spotlight Report 2008/09

742

Published on

The H&H Social Media Spotlight Report covers a range of possible applications of social media, the services available as well as best practice examples. Read more about the report: http://www.webranking.eu/en/Products/HH-Spotlight-Reports/Corporate-Communication--Social-Media/

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
742
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
23
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

H&H Social Media Spotlight Report 2008/09

  1. 1. H&H Social Media Spotlight Report 08/09 2009-02-23 | 1
  2. 2. About the report H&H Webranking measures the performance in online communication of some of Europe’s largest companies. Based on these surveys we can spot trends and upcoming areas of interest and social media is definitly one of the top subjects this year. The goal of the Social Media Spotlight Report is to give you and your company a head start in social media investments. Buy the report and get the necessary tools to establish a presence, increase your visibility, distribute information, monitor and participate in social media. 2009-02-23 | 2
  3. 3. Disposition The Spotlight Report is divided into 5 different parts: 1. Visibility and presence 2. Findability 3. Listening and intelligence 4. Online distribution 5. Communication and participation 2009-02-23 | 3
  4. 4. Visibility and presence The first step into the world of social media is to establish a presence outside of your own website. The Spotlight report will look at services like for instance Wikipedia, where it is important to be represented. 2009-02-23 | 4
  5. 5. Findability Some say search engines have become the real start page of your coprorate website. To make your website and it’s content findable in search engines is therefor crucial. The Spotlight report advices on how to optimise your organic and sponsored search results in order to increase findability. 2009-02-23 | 5
  6. 6. Listening and intelligence Your company, brands and products are recurring topics of discussion, reviews and blog posts on the Internet. Listen to the conversations in order to get customer feedback, catch early rumours and measure the success of your marketing activities. We have the tools for online monitoring. 2009-02-23 | 6
  7. 7. Online distribution Every company produces a ton of material; news, videos, images, white papers, presentations etc. You need to have a strategy for how to distribute your corporate material to other online channels to increase the spread. The Spotlight tells you about different ways. 2009-02-23 | 7
  8. 8. Communication and participation Become and active participant in social media and start an earnest dialogue with your customers and stakeholders. The report guides you through virtual worlds, social networks, blogs, and micro-blogs 2009-02-23 | 8
  9. 9. Order report www.webranking.eu 2009-02-23 | 9
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×