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Corporate Websites In The Emerging Digital Environment 20081125

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The corporate website is dead - long live the corporate website! …

The corporate website is dead - long live the corporate website!

Presentation held at the Italian H&H Webranking Awards Ceremony in Milan November 25 2008.

Published in Business , Technology
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Transcript

  • 1. Corporate websites in the emerging digital environment Staffan Lindgren Executive partner
  • 2. Corporate communications are evolving Nowhere is it clearer than on the corporate website
  • 3. The corporate website is dead Long live the corporate website!
  • 4. 4 fundamental changes
    • The corporate website is not the center of the corporate universe anymore
    • Communication is moving towards real time
    • Communication has moved outside the corporate website
    • Content will be in more media types and more channels than ever before
    2008-11-25
  • 5. The corporate website is no longer the center of universe
  • 6. 1996 2008-11-25
  • 7. 2008 2008-11-25 Search Portals Social networks Video Blogs Virtual worlds Wikis
  • 8. Communication is moving towards real time Higher demands on content and updates on the corporate website
  • 9. Your website is not where the action is 2008-11-25
    • During last 3 months:
    • Searches in Google more than doubled
    • Number of news articles doubled
    Source: Google Trends 56.725 50.684 During last 3 months: 11 % decrease in visits to the corporate website according to webanalytics
  • 10. Communication has moved outside the corporate website
  • 11. 2008-11-25
  • 12. 2008-11-25
  • 13. 2008-11-25
  • 14. Content will be in more media types and more channels than ever before
  • 15. 2008-11-25
  • 16. 2008-11-25
  • 17. 2008-11-25
  • 18. 2008-11-25
  • 19. Is the corporate website dead?
  • 20. Long live the corporate website!
    • It has grown to accomodate communication with all stakeholders
      • Customers
      • Public
      • Employers
      • Shareholders
      • Etc
    • THE primary source of corporate controlled content
    • Platform for ALL your activities online to support your brand
    • Meet the expectations of your target groups
    2008-11-25
  • 21. Staffan Lindgren Executive partner [email_address] +46 8 407 22 12 www.slideshare.net/halvarsson Financial communication and stakholder management