A big web – managing all
your websites through one
efficient platform
EPiServer Day Mars 10 2009

A big web – managing all your websites through
one efficient platform
Large and international
organisations all share the same
challenge for how to manage
their online presence with for
example multiple websites in
many countries. They also have
their own internal differences
that need to be taken into
consideration. Learn from cases
and see how two large
companies went to one ‘big
web’.
Talare: Staffan Lindgren,
Hallvarsson & Halvarsson

A big web – managing all your websites through
one efficient platform
Large and international
organisations all share the same
challenge for how to manage
their online presence with for
example multiple websites in
many countries. They also have
their own internal differences
that need to be taken into
consideration. See what affects
big websites and how you can
bring some order to chaos.
Talare: Gustaf Ekelund, Samuel
Terling
Hallvarsson & Halvarsson

H&H
EPiServer Partner since 2003
45 persons working with online
System developers
Designers
Project managers
International company
Large clients
Webbrankingen
Google & Microsoft partners
Releasing social media
newsroom today

One webplatform

Numerous webplatforms

One webplatform

Poor technology

Cost

Social values

Old brands

People

Maturity

Numerous webplatforms

People and technology
People
Regulate Technology
Educate

People and technology
People Regulation Technology
Education
Information

People
1. Identify internal resources that measure up
2. Treat your organization as customers
3. Build solid processes
4. Train editors often
5. ”Brand” your web team
6. Measure everything – and use the information

Technology
1. Select a technology with a proven record
2. Invest in a product with a reasonable price tag
3. Utilize pre made functionality
4. Integrate selectively with other systems
5. Trial and succeed
6. Measure everything – and use the information

Case
Securitas
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Achievement
Set a new voice for the company by promoting information
for core stakeholders:
Exposing services according to customer segments
Best practices cases per segment presented using video streaming
HR and recruitment in clear focus on the start page
Consolidated all previous websites into one platform serving
over 30 country websites
Project completed in 7 months
Visit http://www.securitas.com for more
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Platform components
People Brand
Technology Processes
Success factors
A smart, big and good looking web!
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Technology
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People - Project Organization
Securitas Public Websites
Project Group
Internal Comm
Executive
Groups
Country websites Technical Content Design
coordination structure and
functionality
Country Website
Editor and Website
Country content
Country Website
Editor and content
owners
owners Website
Country
Editor and content Case/Best Corporate HR
Editor and content
owners practice content
owners
Executive Group
Directives

Brand
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Process
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Process
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User experience
Content Design
Content Design
User experience
Användarupplevelsen
Findability Message
Findability Message
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Multiple sites Multiple languages
A big web
Multiple themes
Distributed ownership
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Securitas public websites
About Securitas H&H’s role
Leader in security Strategy and concept for new web
platform
Operations in 30 countries, more
than 200 000 employees Design
Training of editors (CMS + write for
Before the web)
Inside out perspective Technical production
Corporate website with IR focus Publishing support
No market focus Continuous support and
maintenance
Different technical platforms in all
countries
Launch
Different graphic design on all
country websites May 2008
After
www.securitas.com
Obvious customer focus on all
websites EPiServer CMS 5
Common message on all websites, ImageVault
still with local focus to best promote
Google Search Appliance
business
SiteCatalyst
Common graphic design
Cision IR modules
Common technical platform and
processes
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