MOOD 24/7
Christopher Hall
Director, Clinical Platforms
All information within this presentation is confidential. Copyrigh...
Mobile Mood Tracking Opportunity
 Significant Need An estimated 54 million Americans suffer from
some form of Mental Diso...
The Mobile Landscape
 285 million Americans own cell phones (CTIA)
 91% of Americans send five billion texts per day (CT...
How MOOD 24/7 Works
 Daily feedback captured from cell phones via text message
 Secure website provides user/doctor acce...
Personal Insights Engine
 Collection
– Users provide data as part of their
daily routine
 Visualization
– Users gain ins...
09-07-10 6All information within this presentation is confidential. Copyright © 2010 HealthCentral. All rights reserved.
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Mood 247

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I'm developing Mood 24/7, an SMS and web based service, at HealthCentral in partnership with Johns Hopkins Medicine.

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Mood 247

  1. 1. MOOD 24/7 Christopher Hall Director, Clinical Platforms All information within this presentation is confidential. Copyright © 2010 HealthCentral. All rights reserved.
  2. 2. Mobile Mood Tracking Opportunity  Significant Need An estimated 54 million Americans suffer from some form of Mental Disorder in given year (National Institute of Mental Health, NIMH)  Mood Tracking Benefits The quality and frequency of symptom monitoring is central to higher quality care and outcomes in depressive disorders  Short Messaging System (SMS) Frictionless, reliable, private and consistent way for people to track daily moods, significantly improving treatment and enhancing compliance 09-07-10 2All information within this presentation is confidential. Copyright © 2010 HealthCentral. All rights reserved.
  3. 3. The Mobile Landscape  285 million Americans own cell phones (CTIA)  91% of Americans send five billion texts per day (CTIA)  72% of American Adults send/receive text messages (Pew) 09-07-10 3All information within this presentation is confidential. Copyright © 2010 HealthCentral. All rights reserved. Pew ResearchCTIA
  4. 4. How MOOD 24/7 Works  Daily feedback captured from cell phones via text message  Secure website provides user/doctor access to charted data 09-07-10 4All information within this presentation is confidential. Copyright © 2010 HealthCentral. All rights reserved.
  5. 5. Personal Insights Engine  Collection – Users provide data as part of their daily routine  Visualization – Users gain insights from all of their data  Connection – Users share their data with their Trusted Circle 09-07-10 5All information within this presentation is confidential. Copyright © 2010 HealthCentral. All rights reserved. MOOD 24/7 Future Dashboard Prototype
  6. 6. 09-07-10 6All information within this presentation is confidential. Copyright © 2010 HealthCentral. All rights reserved. For More Information Contact Christopher Hall Director, Clinical Platforms chall@healthcentral.com 334-868-9640
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