Social Media & Business<br />Susan Hallam<br />susan@hallam.biz<br />www.hallam.biz<br />
Today’s Agenda<br />Social Media Overview<br />Examples of the Tools<br />Planning for Success<br />
Google & Social Media:  Google Realtime<br />
Framework Step 1: Listening<br />What words (terms) help you to identify relevant conversations?<br />Who are your opinion...
Monitoring Your Digital Footprint<br />
SocialMention<br />
Framework Step 2: Conversing<br />Who are you speaking to?  Student Entrepreneurs?  Other partners?  Journalists?<br />Whi...
Building Community Starts with One<br />
LinkedIn Strategies<br />
44,000 “Enterprise Agency” on LinkedIn<br />
Facebook for Entrepreneurs<br />
Who is using Facebook?<br />http://www.facebakers.com<br />
Who is Using Facebook?<br />
Business Support on Facebook<br />
Twitter<br />
Framework Step 3: Responding<br />How will you handle responding?<br />Public vs private responding<br />Do you have a Soc...
Framework Step 4: Measuring<br />Money is not a dirty word:  Sales<br />Reverb: Fans, Followers, Friends<br />Engagement: ...
Google Analytics<br />
Framework Step 5:  Planning<br />
Social Media & Business<br />Susan Hallam<br />susan@hallam.biz<br />www.hallam.biz<br />
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NFEA: Social Media Marketing

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Social Media Marketing for Enterprise Agencies, a talk by Susan Hallam for NFEA.

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Transcript of "NFEA: Social Media Marketing"

  1. 1. Social Media & Business<br />Susan Hallam<br />susan@hallam.biz<br />www.hallam.biz<br />
  2. 2. Today’s Agenda<br />Social Media Overview<br />Examples of the Tools<br />Planning for Success<br />
  3. 3. Google & Social Media: Google Realtime<br />
  4. 4.
  5. 5. Framework Step 1: Listening<br />What words (terms) help you to identify relevant conversations?<br />Who are your opinion leaders?<br />Where are the “touch points”?<br />How will you monitor conversations?<br />
  6. 6. Monitoring Your Digital Footprint<br />
  7. 7. SocialMention<br />
  8. 8. Framework Step 2: Conversing<br />Who are you speaking to? Student Entrepreneurs? Other partners? Journalists?<br />Which social media platforms do they use?<br />Who is the “real” person who will be the voice of your SM?<br />Create a content / editorial schedule<br />What good stuff (“link bait”) will you have your site?<br />
  9. 9. Building Community Starts with One<br />
  10. 10. LinkedIn Strategies<br />
  11. 11.
  12. 12. 44,000 “Enterprise Agency” on LinkedIn<br />
  13. 13. Facebook for Entrepreneurs<br />
  14. 14. Who is using Facebook?<br />http://www.facebakers.com<br />
  15. 15. Who is Using Facebook?<br />
  16. 16. Business Support on Facebook<br />
  17. 17. Twitter<br />
  18. 18. Framework Step 3: Responding<br />How will you handle responding?<br />Public vs private responding<br />Do you have a Social Media policy?<br />
  19. 19.
  20. 20. Framework Step 4: Measuring<br />Money is not a dirty word: Sales<br />Reverb: Fans, Followers, Friends<br />Engagement: Videos viewed, programmes downloaded<br />Quality vs Quantity<br />Return on Investment <br />
  21. 21. Google Analytics<br />
  22. 22. Framework Step 5: Planning<br />
  23. 23.
  24. 24. Social Media & Business<br />Susan Hallam<br />susan@hallam.biz<br />www.hallam.biz<br />

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