Tweets, Likes & Blogs 06.14.11

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Presented to the Healthcare Businesswomen's Association, Greater Philadelphia at Merck on June 14, 2011.

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  • Set up a Google alert for your name or company so every time you are mentioned you know.
  • Take a variation of your nameAdd photo, location, LinkedIn or blog URLChoose backgroundBio with a little personality
  • Tweets, Likes & Blogs 06.14.11

    1. 1. Tweets, Likes & Blogs:<br />Creating & Managing Your <br />Professional Reputation<br />
    2. 2. Eileen O’Brien<br />Director of search & innovation<br />Maureen Hall<br />Digital marketing strategist<br />Connecting People+Brands<br />
    3. 3. What Is Social Media?<br />A social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations<br />Groundswell <br />by Charlene Li & Josh Bernoff<br />“<br />”<br />
    4. 4. Social Media Explosion<br />Social media is not a strategy, but a tactic<br />Start with an objective, create a strategy and determine the best tactics<br />What do you want to accomplish?<br /><ul><li> New job or promotion
    5. 5. Increased industry visibility
    6. 6. Increased knowledge</li></li></ul><li>Too Much Information<br />e-News RECEIVED per week:<br />e-News READ per week:<br />
    7. 7. Social Media is a Tactic<br />Social media is not a strategy, but a tactic<br />Start with an objective, create a strategy and determine the best tactics<br />What do you want to accomplish?<br /><ul><li> New job or promotion
    8. 8. Increased industry visibility
    9. 9. Increased knowledge</li></li></ul><li>Search Yourself<br />
    10. 10. Search Yourself<br />
    11. 11. How Do You Want to Be Known? <br />
    12. 12. The Basics<br />Squat on your name on social media platforms: namechk.com <br />Consistent photo and profile<br />
    13. 13. What’s Your Story?<br />“<br />”<br />
    14. 14. Caveats<br />Follow your company’s social media policy<br />Be transparent <br />State that opinions are your own<br />Roche example:<br /><ul><li>Roche.com/socialmedia
    15. 15. Roche.com/social_media_guidelines.pdf</li></li></ul><li>Just Jump In<br />
    16. 16. LinkedIn<br />
    17. 17. Leverage LinkedIn<br /><ul><li>Professional photo
    18. 18. Personalized URL
    19. 19. Linkedin.com/in/name
    20. 20. Link to all sites
    21. 21. Embed blog
    22. 22. Status updates
    23. 23. Consider linking Twitter
    24. 24. Can show books reading, trips </li></li></ul><li>Leverage LinkedIn<br /><ul><li>Personal note with invites
    25. 25. Only link to people you know</li></li></ul><li>Leverage LinkedIn<br />Be Active in Groups<br />
    26. 26. http://www.linkedin.com/signal/<br />
    27. 27. Facebook<br />
    28. 28. Facebook<br />Claim Personal URL<br />www.Facebook.com/YourName<br />Friends & Family<br />Causes / Communities<br />Hobbies<br />
    29. 29. YouTube<br />
    30. 30. The Value of YouTube<br />Free, customized channel<br />YouTube.com/HBAGP<br />Second largest volume of searches<br />A keyword-tagged video is 50 times more likely to appear on the first page of a Google search result compared with a traditional web page<br />(Forrester Research)<br />
    31. 31. Blogging<br />
    32. 32. The Value of Blogging<br /><ul><li>Excellent for search
    33. 33. Enables thought leadership
    34. 34. Leverage content fully
    35. 35. Sites will repost content
    36. 36. If too time consuming, consider:
    37. 37. Guest blogging
    38. 38. Combine forces with others
    39. 39. Comment on other blogs</li></ul>Image courtesy of Sasha Wolff on Flickr<br />
    40. 40. Twitter<br />
    41. 41. What’s Twitter?<br />A free social networking & microblogging service that allows users to send updates or tweets (text-based posts up to 140 characters long) to anyone who opts to receive them<br />Asks: What’s Happening?<br />Image courtesy of Robert Scobleon Flickr<br />
    42. 42. An Example of a Twitter Profile<br />
    43. 43. Twitter: How to Use It<br />Use Twitter interface <br />Download TweetDeck for free or use HootSuite.com <br />Columns for all friends, mentions, direct messages <br />
    44. 44. Twitter: The Vernacular<br />@eileenobrien in a message brings it to my attention – this is a “mention”<br />D eileenobrien in a message is a private “direct message,” or DM <br />RT is a ReTweet (rebroadcast of a message)<br />
    45. 45. Twitter Hashtags<br />Use hashtags # for easy searching or curating of information<br /> #socpharm, #hcsm, #hcsmeu, #mhealth<br />Hashtags.org: to find a hashtag topic or to see what a hashtag means<br />
    46. 46. URL Shorteners<br />Get a free http://bit.ly account to shorten URLs<br />Tracks how many times your link is clicked<br />
    47. 47. Twitter: Who to Follow<br />Thought leadership and cause enthusiasts<br />Search on topics of interest<br />Look at who others follow<br />Take your time<br />
    48. 48. Tweetchats<br />Tweetchat: discussion about a specific topic at a preassigned day/time<br /><ul><li>http://bit.ly/twitterchats
    49. 49. #SocPharm: Wed 8-9 pm EST</li></li></ul><li>Twitter: How to Get Followers<br /><ul><li>Quality over quantity
    50. 50. When you follow someone send a tweet
    51. 51. Search on topic & answer questions
    52. 52. Live-tweet conferences
    53. 53. Engage, say thank you
    54. 54. Add yourself to yellow pages
    55. 55. www.twellow.com
    56. 56. www.wefollow.com</li></li></ul><li>SlideShare<br />
    57. 57. SlideShare.net<br /><ul><li>Free account, post and tag presentations
    58. 58. Access this presentation on http://slideshare.net/eileenobrien</li></li></ul><li>Summary<br />
    59. 59. How Do You Find the Time?<br /><ul><li>Fit it into what you’re already doing
    60. 60. Small chunks of time
    61. 61. Use social media to curate content
    62. 62. You’ll cut down on your email
    63. 63. It’s a worthy investment</li></li></ul><li>The Golden Rules<br /><ul><li>Social media is all about being human, so have personality
    64. 64. Never say anything you wouldn’t say in front of your mother
    65. 65. It’s all about building relationships
    66. 66. Treat others with respect
    67. 67. Be generous
    68. 68. Add value</li></ul>Image courtesy of Jason on Flickr<br />
    69. 69. Thank You!Questions? <br />
    70. 70. Eileen O’Brien<br />Director of search & innovation<br />Maureen Hall<br />Digital marketing strategist<br />Connecting People+Brands<br />

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