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  • I’m in video production because I love it. I have an insatiable curiosity. People. Science. Technology. Business. Ideas. I want to know the Who? What? When? Where? And Why? So I think it’s a privilege to be in the video business. It gives me tremendous access to CEOs and thought-leaders… To the inner workings of a company and the newest ideas. I get to do all that and take what I’ve learned and pass it on to others. But what about YOU? What is Your perspective? Did you take this job because it involved video and audio production? Do you love it or hate it? You Are you the kind of person who is always posting videos and photos to Facebook and YouTube? Is it something you look forward to? A chance to use your creativity, perhaps? Or is it something you dread? Are you comfortable using a camera? Or are you extremely nervous?

101 presentation 101 presentation Presentation Transcript

  • How to Be Better Storytellers
    CESKM Audio & Video Production 101
    presented by
    Maureen E. Hall
    05.20.11
  • Introduction
  • About Me
    Writer, producer, director
    25+ years experience
    Mostly corporate environment
    National and international awards
    Non-technical
    Telling the best story in the most interesting and informative way
  • What About You?
  • You’re in the Know
    Gather and disseminate the latest news and ideas in your organization
    Powerful position
    Learn how to use it
  • Video By the Numbers
    Speed
    30 frames per second (fps)
    Slo-mo: 60 to 250+ fps
    Fast motion: less than 30 fps
    Stop action: 1 frame an hour or less
    Hi-def (HD) Resolution
    1080 lines
    • Aspect ratio (length:height of frame)
    16:9 (wide screen)
  • Production Value$
    $$$$
    $$$
    $$
    $
  • Production Value$
    $$$$
    $$$
    $$
    $ can still be
  • ENGElectronic News Gathering
    Mobile, light, agile
    1- or 2-person team
    Camera, Audio, Tripod, Light
    Just what you need to get the story
  • Camera Basics
    Iris (aperture) controls exposure: how much light gets in the camera
    Measured in f/stops: the larger the f/stop number, the smaller the aperture, thus lower exposure
    “Stop down” “it looks too hot” “looks blown out”— lower the exposure
    High light = High f/stop number
    Low light = Low f/stop number
    Focus: blurry or crisp
    A function of distance from lens to subject
  • Tripod
    Stabilizes camera
    Smooth moves
    Pan: right or left
    Tilt: up or down
  • Lighting
    Natural effect
    Make your subjects look good
  • Audio
    Crisp, “clean”, articulate vs. “noisy”, “muddy”, indistinct
    Camera microphone is last resort or back-up
    External microphone(s) best for speaking
    Reduce “ambient sound” (unless it adds to the story)
    WORST DISTRACTION: sound from something you can’t see in the frame
  • Framing
    How to compose your shots
    to make them more interesting
  • P.I.C.K Your Shot
    Positioning of the camera & subject
    Background and lighting
    Subject stands out
    Intimacy
    Focus on the eyes
    Cutting
    Different focal lengths to cut between
    Focal length: size of subject in the frame
    Vary focal length by zooming in or out
  • Shot Cheat Sheet
  • Most Corporate Video
  • It’s called a “Talking Head” for a reason….
  • Video is a Close-Up Medium
    Close-Up (CU)
    Medium Close-Up (MCU)
    Medium (MS)
  • Close-Up (CU)
  • Extreme Close-Up (XCU)
  • Medium Shot (MS)
  • Medium Shot (MS)
  • Medium Close-Up (MCU)
  • Medium Close-Up (MCU)
  • Close-Up (CU)
  • Rule of Thirds
  • Rule of Thirds
  • Other Composition Elements
    Little or no headroom
    Camera at eye level
    Body angled into frame
    Non-flat background
  • Putting it into Practice
  • Putting it into Practice
  • Putting it into Practice
  • Other Tips
    DON’T put subject in the comfiest chair
    DO ask him/her to:
    Tuck in their shirt
    Sit on their jacket
    DO have on hand:
    A glass or bottle of water at hand
    Tissues
    De-greasing wipes
  • Lighting
  • Color Temperature
    Tungsten
    = Warm
    Daylight
    = Cool
  • Color Temperature
  • Fluorescent
  • White Balance
    Adjust the white balance setting on the camera
    Hold a piece of white paper in front of the subject’s face
    Adjust the camera setting until the white looks white in the view finder or onboard LCD monitor
  • Balance Your Lighting to the Environment
  • 3-Point Lighting System
    Key Light
    Main (strongest) light source
    Fill
    Softer, to “fill” the shadows created by the key light
    Backlight
    Separates the subject from the background
  • 3-Point Lighting Setup
  • Litepanels 1x1
  • Litepanels 1x1
  • Putting it Into Practice
  • Avoid Shooting Toward Windows
  • Putting it Into Practice
  • Window Light as Key or Fill
  • Background Interest
  • Rules of Thumb
    Avoid windows as background.
    Use window light for key or fill.
    Use bounce card (3’x4’ foam core) or umbrella for back light.
    ALWAYS make sure light is off before you plug it in.
    ALWAYS warn everyone before turning on lights.
    Start with the dimmest setting and turn up.
  • Recording Professional Audio
  • Audio Challenges
  • Audio Challenges
  • Audio Basics
    Find the best-sounding location
    Sound blankets can help in “live” locations or to cover a persistent noise source (PC, for example)
    Use an external mike
    Keep mike the same distance from speaker’s mouth at all times
    Silence is golden! DON’T “step on” speaker’s last words
    Ask subject to repeat question in the answer
  • Mike Your Subject
  • Basic Audio for Interviews
  • Lavalier Basics
    Last thing before shot
    Between 1st & 2nd button
    Check the level
    DON’T let talent leave with the mike on!
  • PZMPressure Zone Mike
    Made for capturing audio in meetings
    180oomnidirectional
    Uses table top to amplify audio
    Also amplifies table noises
    Place on a piece of old mouse pad to minimize
    One mike will cover table for 6
  • Monitor Your Audio
  • Record Room Tone
    Every room has a sound
    Cover gaps in editing
    End of interview
    Exactly same set-up
    30 seconds to a minute
  • Telling More Visual Stories
    How to compose your shots
    to make them more interesting
  • What is B-roll?
    “Cutaway” material that helps tell the story
  • Create a Library
    Store and categorize footage from previous shoots
    Use stock footage
    Royalty-free sources you can use again & again
    www.istockphoto.com/Video
    www.pond5.com/Royalty-Free-Video
    www.gettyimages.com
    www.artbeats.com
    http://www.thoughtequity.com
    footage.shutterstock.com
  • Supporting Graphics
  • Get the Story Before You Get the Shot
    Pre-pro (Pre-production)
    Pre-interview via phone
    3 most important things that…
    Read up
    Find out what “assets” they may have
    Photos, print materials, etc.
    Always have a thumb drive with you
    Check out the shoot location
    Lighting, sound, clutter
    Maybe find a better one
    Talk to subject about how to look their best
  • Interviewing Techniques
    Break it up
    Don’t let them ramble
    Change focal length
    Ask follow-up questions or ask the same question again in a different way
    Probe for details
  • Digital Workflow
  • Get Creative!Have Fun!
    Thank you.
  • Lunch & a Movie