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Theory Of Semiotics
Theory Of Semiotics
Theory Of Semiotics
Theory Of Semiotics
Theory Of Semiotics
Theory Of Semiotics
Theory Of Semiotics
Theory Of Semiotics
Theory Of Semiotics
Theory Of Semiotics
Theory Of Semiotics
Theory Of Semiotics
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Theory Of Semiotics

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  • 1. THEORY OF SEMIOTICS
  • 2. WHAT IS SEMIOTICS <ul><li>Semiotics is the science of communication and sign systems, in short, of the ways people understand phenomena and organise them mentally. </li></ul><ul><li>Based on “semiosis”, it is the relationship between a sign, object and a meaning. </li></ul><ul><li>The sign represents the ‘object’ or ‘referent’ in the mind of an ‘interpreter’ </li></ul><ul><li>‘ Interpretant’ is the effect of a sign on the person who reads and comprehends it. </li></ul>
  • 3. <ul><li>‘ Interpretant’ also refers to a sign that serves as the representation of an object. </li></ul><ul><li>It is the ways in which people devise means for transmitting that understanding and sharing it with others. </li></ul><ul><li>Natural and artificial languages are central to semiotics, though its field covers all non-verbal signalling. </li></ul><ul><li>Knowledge, meaning, intention and action are therefore fundamental concepts in the theory of Semiotics. </li></ul>
  • 4. 3 BRANCHES OF SEMIOTICS <ul><li>Semantics : Relation between signs and the things to which they refer; their denotata </li></ul><ul><li>Syntactics : Relations among signs in formal structures </li></ul><ul><li>Pragmatics : Relation between signs and their effects on those people who use them. </li></ul>
  • 5. <ul><li>Semantics : </li></ul><ul><li>Charles Morris states that ‘Semantics’ deals with the relation of signs to their ‘designata’ and the objects which they may or do denote </li></ul><ul><li>Syntactics : </li></ul><ul><li>Deals with the formal properties of sign and symbols. </li></ul><ul><li>Deals with the “rules that govern how words are combined to form phrases and sentences”. </li></ul><ul><li>Pragmatics : </li></ul><ul><li>Deals with the biotic aspects of semiosis; with all the psychological, biological and sociological phenomena which occur in the functioning of signs. </li></ul>
  • 6. <ul><li>According to C.Morris, people are interpreters of signs. </li></ul><ul><li>Signs have three factors that guide interpretation: </li></ul><ul><li>The ‘ Designative ’ aspect directs interpreter to a particular object. </li></ul><ul><li>The ‘ Appraisive ’ aspect highlights objects qualities, enabling evaluation. </li></ul><ul><li>The ‘ Prescriptive ’ aspect directs one to respond in specific ways </li></ul>
  • 7. SIGNS AND MEANINGS <ul><li>According to C.Morris, human action involves signs and meanings in three ways: </li></ul><ul><li>The Perception Stage - the person becomes aware of a sign </li></ul><ul><li>The Manipulation Stage - the person interprets the sign and decides how to respond to it. </li></ul><ul><li>The Consummation Stage - the person responds. </li></ul>
  • 8. SIGNS AND VALUES <ul><li>Three signs and values connections: </li></ul><ul><li>Detachment - the person (or system) maintains autonomy </li></ul><ul><li>Dominance - the person (or system) takes precedence over another person (or system) </li></ul><ul><li>Dependence - the person (or system) relies on the dominance of another person (or system) </li></ul>
  • 9. ACTIONS, SIGNS AND VALUES Action Stages Sign Dimensions Value Dimensions
  • 10. LANGER’S THEORY OF SYMBOLS <ul><li>S. Langer prefers the concept of symbol to sign </li></ul><ul><li>Asserts that symbolism underlies all human knowing and understanding </li></ul><ul><li>Key relationship: Symbol, Object, Person </li></ul><ul><li>Symbols become meaningful in conversation </li></ul>
  • 11. <ul><li>Symbols can be discursive or non-discursive </li></ul><ul><li>Discursive Symbolism - language based thought and meaning </li></ul><ul><li>Non- discursive Symbolism - Non-verbal based emotion and meaning; art, music, dance etc </li></ul><ul><li>Meanings can be found in both non-discursive and discursive symbolism </li></ul>
  • 12. SIGNS, SYMBOLS, SEMIOTICS <ul><li>Every sign has meaning and the contingency for other diverse meanings. </li></ul><ul><li>Multiple meanings are socially and culturally relative (subjective). In other words our social and cultural backgrounds influence these meanings. </li></ul><ul><li>Signs have both denotative and connotative meanings. </li></ul>

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