Digipak Analysis Album Front and Back Cover Analysis
Slanted, non spaced name of band . Possibly suggests unity within the band as well as the individual tracks of the album Font : Light orange colour, possibly suggesting flamboyance and energy as the main themes of the album “ SLY ”- Bold, Capital Lettering- suggesting the bold nature of the album as well as the band. Emphasizes the meaning of the word; being skillful, calculating, mischievous and deceptive “ STONE”- Capital Lettering- possibly suggests the strong nature. The emphasis in capital lettering of the words “Sly” and “Stone” connotes the name of the Front man of the band- ‘Sly Stone’ Slanted title of the album (in Capital Lettering) Font : Light green colour, suggesting life or renewal of life- works incredibly well with the title “Fresh” Green also suggests abundance in nature which also works well with the title “Fresh”. The title itself suggests a new beginning which works incredibly well with the green font as it suggests the blossoming and crispness of the band with its 6 th album. The picture of the artist centered in the middle of the cover really sells him as an artist as well as the overall product via its appeal to its target audience. The artist is positioned as though he’s going to fly kick someone, which makes it really appealing to the younger audience
Record Details , Label Icons The list of tracks in ‘green’ and ‘orange’ Includes Bonus Tracks to further promote the product to its audience Image of artist adds life and flavour which goes towards the selling of the album as well as the artist as a whole.
Image of artist covering majority of the album allows for easy identify for the audience of the artist. This not only sells the product as a whole, but the artist. Artist Image: Somewhat bushy hair and untrimmed beard, adds to the connotations of ‘being funky’, ‘looking funky’ which further goes towards selling the product as part of the funk genre. Colours also add to the connotations of funk. ( Greatest Hits album) <ul><li>Text: ( The Cinderella Theory album) </li></ul><ul><li>Name of Artist </li></ul><ul><li>Font: Century, Bold, Size 18 </li></ul><ul><li>Alignment: Vertical (down the page) </li></ul><ul><li>‘ The Cinderella Theory’ in ‘ Didot ’ font style in oval shape. Lettering also in Yellow colour. The colour ‘yellow’ symbolizes happiness and joy. Works very well with ‘Cinderella’ as the audience associate this name to a ‘happy’ fairy tale story. As it’s the only warm colour, it could suggest some sort of rebellion with the tracks within the album. </li></ul><ul><li>Colour Scheme: </li></ul><ul><li>Sepia- somewhat aged connotations. However it does also give the album cover a warmer tone which could be one of the main themes of the album </li></ul><ul><li>suggests retro style funk. </li></ul>Synergy runs though George Clinton’s work, particularly with the font of his albums. They all share the same ‘ Century ’ typeface. In this album however, some letters are slanted and slightly bigger than others. This could suggest the untamed and uneven nature of the album as it combines all his greatest singles into one album. This further contributes to the selling of the album as part of the funk genre. The highlights on his hair (which match the colour of the typefaces) suggest that the album itself is fun and energetic- as a funk should be. Which also helps towards targeting desired audiences which may be young teens to young adults.
The back cover to the album ‘Cinderella Theory’ lies in stark contrast to the front cover. This has more inclusion of colour which adds more energy and life to the album. The red and yellow highlights in the hair suggest passion, happiness and joy. The little specks of purple coloring in the highlights has connotations of nobility and spirituality which could potentially suggests the themes of the album. It also speaks of George Clinton being loyal to the brand and his bands ‘ Parliament-Funkadelic ’ (P-Funk) for which he is the lead runner. The ‘ Century’ typeface is included here also keeping the it consistent with other George Clinton materials. The back cover to the album ‘Greatest Hits’ lies in stark contrast to the front cover. The green background colour is more neutral, but also represents freshness and life which also supports the funk genre. It could represent nature which could also be a theme for the album. Same typeface ‘ Century’ is also used for the track listings. This maintains consistency through the album.
Font : Eras Bold ITC in different colours. Background: Red colour. Could suggest of the band their passion for the funk genre. Could also suggest love as a theme. Images: Billboards and signs containing the ‘Funk INC.’ logo. Keeps product consistent. ‘Chicken Lickin’ sign represents funk as there’s always references to food. Font: Doobie typeface for ‘Super Fly’ which is a common convention of funk as the typeface is quite flimsy but playful. Image of artist allows audience to easily identify themselves with him and his product. Inclusion of images also help sell the artist equally as much as it is selling the product.
The ‘featuring’ titles of the songs work in conjunction with the star on top of the sign, suggesting that the album features the best hits that won favour with the audiences as singles. The night stars used in the background give the product as well as the group a very vibrant feel towards them. Characters ‘Kool’ and ‘&’, form part of the trumpet instrument. This is conventional of a funk genre type music as instruments such as trumpets and drums are used to back up the lead (& back-up) singers. Album title written on a theatre sign as to suggest a live performance. This is also conventional of the funk genre as songs and music videos created are normally performance-based rather than narrative based.
Jackson 5: The Ultimate Collection Font: Motown Slab Serif font (Doobie typeface) in blue colouring- symbolises power within the band as it’s male dominated. It also suggests trust and tranquillity which could say of the group that they work well as part of a family unit. Bold and big font size, allows for easy recognition of the band which helps sell the product. Images of groups members in different coloured filters. Possible indication as to the nature of each member. Purple =Royal, Green = Harmony, Blue = Confidence, Red = Love and Joy, Yellow = Happiness and Energy. Images allow for easy identification of the artists, which promotes them as artists as well as a group. Goes towards selling the product to target audience which is possibly young teens to young adults. These are more likely to be the demographic audience as they are more energetic and flamboyant, most likely to associate themselves with a product which represents enjoyment and is entertaining. Colours used on front cover work towards symbolising this energy and amusing elements for which audiences associate themselves with. ‘ J5’ logo, used for audiences to identify group when buying further products.
Font: MS UI GOTHIC in capital lettering . Simple typeface which suggests the simplicity of the group. Works with ‘I Want You Back’ which is a quite blunt expression. Image of group members. All within close proximity of each other- shows the closeness (intimacy) and unity of the group members. Allows audiences to identify the product. Also sells the group as a whole rather than just the product.
Intertextuality with the ‘J5’ logo incorporated into all Jackson 5 album productions. Image of Lead Singer Michael Jackson which allows audiences to identify the artist as an individual away from the group. Brown colour background is a more down-to-earth neutral colour. Suggests that the artist (individually) is the solid foundation for which the rest of the band maintains stability and solidarity. It also suggests wholesomeness, reliability and approachability. All these are common conventions of the funk genre as you want your target audience to approach your product because it’s flirtatious and fun-loving, energetic nature. Which is why the demographic audience for this product is young teenagers to young adults who are lovers of life and more flamboyant. Costume: Shirt with flower and leaf designs. Shows the artist to harmonious with nature, more fertile (with music) and fresh with musical productivity. Being of a natural essence or associating oneself with natural things helps alleviate depression, nervousness and anxiety. It also has a strong emotional correspondence with safety which speaks of the group as a whole being intact and well safeguarded. This is very appealing for certain audiences who wish to get away from life stresses and strains.