In terms of target audience, I began to look into the different ways in which media industries target their audience.
Audience Profiling Demographic Profiling
Demographic profiling is the standard form of identification for target audiences.
This method defines an audience in terms of age, class, gender, geographical area, economic status and religion.
This method categorises audiences in terms of needs and motivation rather than simple demographic factors.
This is a more effective way of targeting consumers as they are targeted directly through their needs and desires.
Cross-Cultural Consumer Characteristics (The Four C’s) Categorise consumers in terms of their ‘personal aspirations’. Like psychographic profiling, the four Cs’ target audiences in terms of wants and needs. Mainstreamers -Largest group -Concerned with security and stability -Buy well recognised brands. Aspirers - Seek to improve themselves. -Buy products with high status brand names Succeeders - People in positions of power. -Buy brands which reinforce feelings of power Reformers - Idealists who consume eco- friendly products. Products which represent the ‘caring’ ideology. Individual - Highly media literate - Expects high production advertising - Buys product image (not product) Audience Profiling