Audience Profiling

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Audience Profiling

  1. 1. Audience Profiling
  2. 2. Audience Profiling <ul><li>In terms of target audience, I began to look into the different ways in which media industries target their audience. </li></ul>Audience Profiling Demographic Profiling <ul><li>Demographic profiling is the standard form of identification for target audiences. </li></ul><ul><li>This method defines an audience in terms of age, class, gender, geographical area, economic status and religion. </li></ul>Psychographic Profiling <ul><li>This method categorises audiences in terms of needs and motivation rather than simple demographic factors. </li></ul><ul><li>This is a more effective way of targeting consumers as they are targeted directly through their needs and desires. </li></ul>
  3. 3. Cross-Cultural Consumer Characteristics (The Four C’s) Categorise consumers in terms of their ‘personal aspirations’. Like psychographic profiling, the four Cs’ target audiences in terms of wants and needs. Mainstreamers -Largest group -Concerned with security and stability -Buy well recognised brands. Aspirers - Seek to improve themselves. -Buy products with high status brand names Succeeders - People in positions of power. -Buy brands which reinforce feelings of power Reformers - Idealists who consume eco- friendly products. Products which represent the ‘caring’ ideology. Individual - Highly media literate - Expects high production advertising - Buys product image (not product) Audience Profiling

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