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Elance Expert Evening - Halfdan Timm
 

Elance Expert Evening - Halfdan Timm

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Slides brugt til Elance Expert Evening med Halfdan Timm omhandlende online markedsføring. Eventet fandt sted 17. september 2013. ...

Slides brugt til Elance Expert Evening med Halfdan Timm omhandlende online markedsføring. Eventet fandt sted 17. september 2013.

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http://www.elance.com/
http://halfdantimm.dk/

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    Elance Expert Evening - Halfdan Timm Elance Expert Evening - Halfdan Timm Presentation Transcript

    • Elance Expert Evening Hahaha.. They think I’m an expert. Halfdan Timm
    • Nå, hvad skal vi så i dag? So, what is this all about?
    • My background ● Law student @ Aarhus University ● Advokaterne Sankt Knuds Torv P/S ● Timm Textus -> Halfdan Timm ApS + JUF.dk ApS ● Founder of Affiliate DM 2011 + 2012 + 2013 ● Love online marketing – SEO, SEA, CRO etc.
    • RFQ-service for lawyers and accountants. Launched medio august 2013. www.juf.dk
    • There is not just one solution
    • Lets start with one of the most important traffic sources…
    • Find competitors keywords Use Searchmetrics.com.
    • FAQ from your Analytics Analytics -> Sources – Organic – Advanced: Hvilken|Hvad|Hvem|Hvilke|Hvor|Hvordan|Hvornår Matching RegExp
    • FAQ – Awesome content 1.Content, content, content 2.Internal linking – boost the important pages 3.Creating a bigger domain – big is good in SEO anno 2013 4.Most important: Helping out your users!
    • UberSuggest Find keywords easily.
    • UberSuggest Find keywords easily.
    • Ahrefs Track (and copy) your competitors links
    • OpenSiteExplorer Track (and copy) your competitors links
    • Zip codes / Postnummer
    • Google Plus & SEO
    • Video Massively underrated.
    • Video • Links from YouTube (and other platforms) • Increasing time spend on page = awesome SEO • Awesome content • Can help convert visitors
    • Video + Conversion Duglemmerdetaldrig.dk
    • Get press – and links
    • • Conduct simple research • Present data well • Call relevant journalists • ?????? • Profit
    • JUF.dk/danskernes-boligkob-2013
    • JUF.dk/danskernes-boligkob-2013 • Facebook (JUF’s page, estate-pages, other pages) • Boligdebatten.dk • Bolius.dk • Google Plus • Twitter • Sponsored FB-ads
    • Copy
    • Make your buttons relevant
    • Use ”Get”
    • Font size – 16 pixels. Minimum.
    • Split testing
    • Test with your users
    • Facebook ads
    • Facebook ad recipe ★ Always use the Power Editor (in Chrome) ★ Only ads in News Feed ★ Normally mobile performs really good - but depends ★ Make ad from status update ★ Picture should look like a normal picture - not ad
    • Retargeting on Facebook Use Adroll.com or Perfectaudience.com
    • Google Plus
    • Adsensemobileapps.com Usually horrible conversion rate. Look where to conversion rate is low – and dismiss.
    • USP in sitelinks
    • Special negative words
    • Newsletters No-reply vs. Halfdan@Yourcompany.com Coolstuff: 2 % higher opening rate
    • Use your PS Most read part of your newsletter – people scroll. Use it wisely.
    • Use a pop up to gather e-mails
    • Follow up
    • Thank you!