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Elance Expert Evening
Hahaha.. They think I’m an expert.
Halfdan Timm
Nå, hvad skal vi så i dag?
So, what is this all about?
My background
● Law student @ Aarhus University
● Advokaterne Sankt Knuds Torv P/S
● Timm Textus -> Halfdan Timm ApS + JUF...
RFQ-service for lawyers and accountants.
Launched medio august 2013.
www.juf.dk
There is not just one
solution
Lets start with one of the most important traffic
sources…
Find competitors keywords
Use Searchmetrics.com.
FAQ from your Analytics
Analytics -> Sources – Organic – Advanced:
Hvilken|Hvad|Hvem|Hvilke|Hvor|Hvordan|Hvornår
Matching ...
FAQ – Awesome content
1.Content, content, content
2.Internal linking – boost the important pages
3.Creating a bigger domai...
UberSuggest
Find keywords easily.
UberSuggest
Find keywords easily.
Ahrefs
Track (and copy) your competitors links
OpenSiteExplorer
Track (and copy) your competitors links
Zip codes / Postnummer
Google Plus & SEO
Video
Massively underrated.
Video
• Links from YouTube (and other platforms)
• Increasing time spend on page =
awesome SEO
• Awesome content
• Can hel...
Video + Conversion
Duglemmerdetaldrig.dk
Get press –
and links
• Conduct simple research
• Present data well
• Call relevant journalists
• ??????
• Profit
JUF.dk/danskernes-boligkob-2013
JUF.dk/danskernes-boligkob-2013
• Facebook (JUF’s page, estate-pages, other
pages)
• Boligdebatten.dk
• Bolius.dk
• Google...
Copy
Make your buttons relevant
Use ”Get”
Font size – 16 pixels. Minimum.
Split testing
Test with your users
Facebook ads
Facebook ad recipe
★ Always use the Power Editor (in Chrome)
★ Only ads in News Feed
★ Normally mobile performs really goo...
Retargeting on Facebook
Use
Adroll.com
or
Perfectaudience.com
Google Plus
Adsensemobileapps.com
Usually horrible conversion rate.
Look where to conversion rate is low –
and dismiss.
USP in sitelinks
Special negative words
Newsletters
No-reply vs. Halfdan@Yourcompany.com
Coolstuff: 2 % higher opening rate
Use your PS
Most read part of your newsletter – people
scroll.
Use it wisely.
Use a pop up to gather e-mails
Follow up
Thank you!
Elance Expert Evening - Halfdan Timm
Elance Expert Evening - Halfdan Timm
Elance Expert Evening - Halfdan Timm
Elance Expert Evening - Halfdan Timm
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Elance Expert Evening - Halfdan Timm

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Slides brugt til Elance Expert Evening med Halfdan Timm omhandlende online markedsføring. Eventet fandt sted 17. september 2013.

Læs mere:

http://www.elance.com/
http://halfdantimm.dk/

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Transcript of "Elance Expert Evening - Halfdan Timm"

  1. 1. Elance Expert Evening Hahaha.. They think I’m an expert. Halfdan Timm
  2. 2. Nå, hvad skal vi så i dag? So, what is this all about?
  3. 3. My background ● Law student @ Aarhus University ● Advokaterne Sankt Knuds Torv P/S ● Timm Textus -> Halfdan Timm ApS + JUF.dk ApS ● Founder of Affiliate DM 2011 + 2012 + 2013 ● Love online marketing – SEO, SEA, CRO etc.
  4. 4. RFQ-service for lawyers and accountants. Launched medio august 2013. www.juf.dk
  5. 5. There is not just one solution
  6. 6. Lets start with one of the most important traffic sources…
  7. 7. Find competitors keywords Use Searchmetrics.com.
  8. 8. FAQ from your Analytics Analytics -> Sources – Organic – Advanced: Hvilken|Hvad|Hvem|Hvilke|Hvor|Hvordan|Hvornår Matching RegExp
  9. 9. FAQ – Awesome content 1.Content, content, content 2.Internal linking – boost the important pages 3.Creating a bigger domain – big is good in SEO anno 2013 4.Most important: Helping out your users!
  10. 10. UberSuggest Find keywords easily.
  11. 11. UberSuggest Find keywords easily.
  12. 12. Ahrefs Track (and copy) your competitors links
  13. 13. OpenSiteExplorer Track (and copy) your competitors links
  14. 14. Zip codes / Postnummer
  15. 15. Google Plus & SEO
  16. 16. Video Massively underrated.
  17. 17. Video • Links from YouTube (and other platforms) • Increasing time spend on page = awesome SEO • Awesome content • Can help convert visitors
  18. 18. Video + Conversion Duglemmerdetaldrig.dk
  19. 19. Get press – and links
  20. 20. • Conduct simple research • Present data well • Call relevant journalists • ?????? • Profit
  21. 21. JUF.dk/danskernes-boligkob-2013
  22. 22. JUF.dk/danskernes-boligkob-2013 • Facebook (JUF’s page, estate-pages, other pages) • Boligdebatten.dk • Bolius.dk • Google Plus • Twitter • Sponsored FB-ads
  23. 23. Copy
  24. 24. Make your buttons relevant
  25. 25. Use ”Get”
  26. 26. Font size – 16 pixels. Minimum.
  27. 27. Split testing
  28. 28. Test with your users
  29. 29. Facebook ads
  30. 30. Facebook ad recipe ★ Always use the Power Editor (in Chrome) ★ Only ads in News Feed ★ Normally mobile performs really good - but depends ★ Make ad from status update ★ Picture should look like a normal picture - not ad
  31. 31. Retargeting on Facebook Use Adroll.com or Perfectaudience.com
  32. 32. Google Plus
  33. 33. Adsensemobileapps.com Usually horrible conversion rate. Look where to conversion rate is low – and dismiss.
  34. 34. USP in sitelinks
  35. 35. Special negative words
  36. 36. Newsletters No-reply vs. Halfdan@Yourcompany.com Coolstuff: 2 % higher opening rate
  37. 37. Use your PS Most read part of your newsletter – people scroll. Use it wisely.
  38. 38. Use a pop up to gather e-mails
  39. 39. Follow up
  40. 40. Thank you!
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