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Elance Expert Evening - Halfdan Timm
Elance Expert Evening - Halfdan Timm
Elance Expert Evening - Halfdan Timm
Elance Expert Evening - Halfdan Timm
Elance Expert Evening - Halfdan Timm
Elance Expert Evening - Halfdan Timm
Elance Expert Evening - Halfdan Timm
Elance Expert Evening - Halfdan Timm
Elance Expert Evening - Halfdan Timm
Elance Expert Evening - Halfdan Timm
Elance Expert Evening - Halfdan Timm
Elance Expert Evening - Halfdan Timm
Elance Expert Evening - Halfdan Timm
Elance Expert Evening - Halfdan Timm
Elance Expert Evening - Halfdan Timm
Elance Expert Evening - Halfdan Timm
Elance Expert Evening - Halfdan Timm
Elance Expert Evening - Halfdan Timm
Elance Expert Evening - Halfdan Timm
Elance Expert Evening - Halfdan Timm
Elance Expert Evening - Halfdan Timm
Elance Expert Evening - Halfdan Timm
Elance Expert Evening - Halfdan Timm
Elance Expert Evening - Halfdan Timm
Elance Expert Evening - Halfdan Timm
Elance Expert Evening - Halfdan Timm
Elance Expert Evening - Halfdan Timm
Elance Expert Evening - Halfdan Timm
Elance Expert Evening - Halfdan Timm
Elance Expert Evening - Halfdan Timm
Elance Expert Evening - Halfdan Timm
Elance Expert Evening - Halfdan Timm
Elance Expert Evening - Halfdan Timm
Elance Expert Evening - Halfdan Timm
Elance Expert Evening - Halfdan Timm
Elance Expert Evening - Halfdan Timm
Elance Expert Evening - Halfdan Timm
Elance Expert Evening - Halfdan Timm
Elance Expert Evening - Halfdan Timm
Elance Expert Evening - Halfdan Timm
Elance Expert Evening - Halfdan Timm
Elance Expert Evening - Halfdan Timm
Elance Expert Evening - Halfdan Timm
Elance Expert Evening - Halfdan Timm
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Elance Expert Evening - Halfdan Timm

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Slides brugt til Elance Expert Evening med Halfdan Timm omhandlende online markedsføring. Eventet fandt sted 17. september 2013. …

Slides brugt til Elance Expert Evening med Halfdan Timm omhandlende online markedsføring. Eventet fandt sted 17. september 2013.

Læs mere:

http://www.elance.com/
http://halfdantimm.dk/

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Transcript

  • 1. Elance Expert Evening Hahaha.. They think I’m an expert. Halfdan Timm
  • 2. Nå, hvad skal vi så i dag? So, what is this all about?
  • 3. My background ● Law student @ Aarhus University ● Advokaterne Sankt Knuds Torv P/S ● Timm Textus -> Halfdan Timm ApS + JUF.dk ApS ● Founder of Affiliate DM 2011 + 2012 + 2013 ● Love online marketing – SEO, SEA, CRO etc.
  • 4. RFQ-service for lawyers and accountants. Launched medio august 2013. www.juf.dk
  • 5. There is not just one solution
  • 6. Lets start with one of the most important traffic sources…
  • 7. Find competitors keywords Use Searchmetrics.com.
  • 8. FAQ from your Analytics Analytics -> Sources – Organic – Advanced: Hvilken|Hvad|Hvem|Hvilke|Hvor|Hvordan|Hvornår Matching RegExp
  • 9. FAQ – Awesome content 1.Content, content, content 2.Internal linking – boost the important pages 3.Creating a bigger domain – big is good in SEO anno 2013 4.Most important: Helping out your users!
  • 10. UberSuggest Find keywords easily.
  • 11. UberSuggest Find keywords easily.
  • 12. Ahrefs Track (and copy) your competitors links
  • 13. OpenSiteExplorer Track (and copy) your competitors links
  • 14. Zip codes / Postnummer
  • 15. Google Plus & SEO
  • 16. Video Massively underrated.
  • 17. Video • Links from YouTube (and other platforms) • Increasing time spend on page = awesome SEO • Awesome content • Can help convert visitors
  • 18. Video + Conversion Duglemmerdetaldrig.dk
  • 19. Get press – and links
  • 20. • Conduct simple research • Present data well • Call relevant journalists • ?????? • Profit
  • 21. JUF.dk/danskernes-boligkob-2013
  • 22. JUF.dk/danskernes-boligkob-2013 • Facebook (JUF’s page, estate-pages, other pages) • Boligdebatten.dk • Bolius.dk • Google Plus • Twitter • Sponsored FB-ads
  • 23. Copy
  • 24. Make your buttons relevant
  • 25. Use ”Get”
  • 26. Font size – 16 pixels. Minimum.
  • 27. Split testing
  • 28. Test with your users
  • 29. Facebook ads
  • 30. Facebook ad recipe ★ Always use the Power Editor (in Chrome) ★ Only ads in News Feed ★ Normally mobile performs really good - but depends ★ Make ad from status update ★ Picture should look like a normal picture - not ad
  • 31. Retargeting on Facebook Use Adroll.com or Perfectaudience.com
  • 32. Google Plus
  • 33. Adsensemobileapps.com Usually horrible conversion rate. Look where to conversion rate is low – and dismiss.
  • 34. USP in sitelinks
  • 35. Special negative words
  • 36. Newsletters No-reply vs. Halfdan@Yourcompany.com Coolstuff: 2 % higher opening rate
  • 37. Use your PS Most read part of your newsletter – people scroll. Use it wisely.
  • 38. Use a pop up to gather e-mails
  • 39. Follow up
  • 40. Thank you!

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