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Dr. Hale Pringle Take Your Internet Marketing
The Educator is IN – Oh Hale Yes! & Blogging to the Next Level!
http://HaleP...
http://HalePringle.com
Google has Announced a New Inbox
Internet Marketers are Concerned!
Reminiscent of the Google Slap i...
http://HalePringle.com
Google has Announced New Inboxes
What has Changed?
There are now, by default, three
Tabs across the...
Messages Go in the Primary Inbox by Default - #1 above
http://HalePringle.com
The New Inboxes
Tab #1 - The Primary Inbox
Messages From Facebook, YouTube, LinkedIn and other go in the Social
Medial Inbox - #2 above
http://HalePringle.com
The Ne...
Messages that Google deems to be “Promotions” go in the Promotion
Inbox - #3 above (Probably messages with “Unsubscribe” a...
The Two (current) optional Tabs are Updates and Forums
http://HalePringle.com
The New Inboxes
There are Two Other Optional...
http://HalePringle.com
The Concern is that Email Marketing
Will Become MUCH More Difficult.
If potential customers never s...
http://HalePringle.com
Important Note!
It is MUCH too early to tell what the
Impact will eventually be.
http://HalePringle.com
Two Things Are Certain!
1. Change will always happen
2. You will see a slew of new products
that cl...
http://HalePringle.com
So How Do We Get Our Emails Seen?
1. Provide enough value that your subscribers
WANT to see your em...
http://HalePringle.com
Right Now There Appear to be
Three Ways to Get More Visibility
1. Eliminate the Promotions tab. All...
http://HalePringle.com
Get Your Promotions Seen
Method 1 – Move All Promotions to Primary
Start by Clicking the Plus Sign
...
Uncheck the Promotions Category (#1) – All Promotion Emails move to the Primary Inbox
http://HalePringle.com
Get Your Prom...
Get Your Promotions Seen
Method 2 – Drag an Email to Primary – Say YES
Drag Your Email to the Primary Inbox
Click on the Y...
http://HalePringle.com
Get Your Promotions Seen
Method 3 – Create a Filter For Your Email
Step 1 On the Right Side of the ...
http://HalePringle.com
Get Your Promotions Seen
Method 3 – Create a Filter For Your Email
Step2 - Click on Filters
At the ...
http://HalePringle.com
Get Your Promotions Seen
Method 3 – Create a Filter For Your Email
Have them enter YOUR Email Addre...
Get Your Promotions Seen
Method 3 – Create a Filter For Your Email
Step 3 - #1 Check Categories and Select Personal (#2)
I...
http://HalePringle.com
Comparing The Three Ways to Get More
Visibility
1. Eliminate the Promotions tab. Easy, but you help...
http://HalePringle.com
Dr. Hale’s Recommendation
(Subject to Change at Any Time!)
#2 Drag One of Your Messages to the Prim...
http://HalePringle.com
Dr. Hale’s Recommendation
Start Placing a Note in your emails ASAP
Tell your Subscribers exactly wh...
Dr. Hale Pringle Take Your Internet Marketing
The Educator is IN – Oh Hale Yes! & Blogging to the Next Level!
http://HaleP...
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Gmail slap Email marketers are scared - Here is a fix

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Gmail has recently rolled out a change that has many email marketers (Internet Marketer's) concerned. The Fortune is in the List, but if the list doesn't read your emails the fortune is gone. The new change promises to dramatically lower open rates - unless you do something about it. The days are early and we don't know the whole story - by a long show, but here is a something Internet Marketers can start to do now! Oh Hale Yes

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Transcript of "Gmail slap Email marketers are scared - Here is a fix"

  1. 1. Dr. Hale Pringle Take Your Internet Marketing The Educator is IN – Oh Hale Yes! & Blogging to the Next Level! http://HalePringle.com Gmail Slap It Reminds Us That Internet Marketers Must Provide Value
  2. 2. http://HalePringle.com Google has Announced a New Inbox Internet Marketers are Concerned! Reminiscent of the Google Slap in 2008, when 50,000 Internet Marketers lost their Google AdSense Accounts one night, The new change is already being called THE GMAIL SLAP
  3. 3. http://HalePringle.com Google has Announced New Inboxes What has Changed? There are now, by default, three Tabs across the top of your Gmail Screen. Open Rates could plummit!
  4. 4. Messages Go in the Primary Inbox by Default - #1 above http://HalePringle.com The New Inboxes Tab #1 - The Primary Inbox
  5. 5. Messages From Facebook, YouTube, LinkedIn and other go in the Social Medial Inbox - #2 above http://HalePringle.com The New Inboxes Tab #2 - The Social Media Inbox
  6. 6. Messages that Google deems to be “Promotions” go in the Promotion Inbox - #3 above (Probably messages with “Unsubscribe” at the bottom) http://HalePringle.com The New Inboxes Tab # 3 -The Promotions Inbox
  7. 7. The Two (current) optional Tabs are Updates and Forums http://HalePringle.com The New Inboxes There are Two Other Optional Tabs
  8. 8. http://HalePringle.com The Concern is that Email Marketing Will Become MUCH More Difficult. If potential customers never see your email, they will never open it and that definitely means that no sale will be made.
  9. 9. http://HalePringle.com Important Note! It is MUCH too early to tell what the Impact will eventually be.
  10. 10. http://HalePringle.com Two Things Are Certain! 1. Change will always happen 2. You will see a slew of new products that claim to get around the Slap
  11. 11. http://HalePringle.com So How Do We Get Our Emails Seen? 1. Provide enough value that your subscribers WANT to see your emails. 2. TELL Your Subscribers EXACTLY what to do in order to see YOUR emails in their Primary Inbox
  12. 12. http://HalePringle.com Right Now There Appear to be Three Ways to Get More Visibility 1. Eliminate the Promotions tab. All “promotions” will go into the Primary Inbox. 2. Drag One of Your Messages to the Primary Inbox and click on “YES I want all future emails from this address to go into my Primary Inbox” 3. Create a FILTER that puts your emails into the Primary Inbox
  13. 13. http://HalePringle.com Get Your Promotions Seen Method 1 – Move All Promotions to Primary Start by Clicking the Plus Sign by the Last Category
  14. 14. Uncheck the Promotions Category (#1) – All Promotion Emails move to the Primary Inbox http://HalePringle.com Get Your Promotions Seen Method 1 – Move All Promotions to Primary
  15. 15. Get Your Promotions Seen Method 2 – Drag an Email to Primary – Say YES Drag Your Email to the Primary Inbox Click on the YES Message has Moved and Future Emails Should be OK
  16. 16. http://HalePringle.com Get Your Promotions Seen Method 3 – Create a Filter For Your Email Step 1 On the Right Side of the Screen Click the Gear Icon and Click the Settings Option
  17. 17. http://HalePringle.com Get Your Promotions Seen Method 3 – Create a Filter For Your Email Step2 - Click on Filters At the Bottom of Screen (Not Shown) Click on “Add a New Filter”
  18. 18. http://HalePringle.com Get Your Promotions Seen Method 3 – Create a Filter For Your Email Have them enter YOUR Email Address
  19. 19. Get Your Promotions Seen Method 3 – Create a Filter For Your Email Step 3 - #1 Check Categories and Select Personal (#2) It would be nice to get (#3) Not Spam and (#4) Important Finally: Have them Click on “Create Filter” (#5)
  20. 20. http://HalePringle.com Comparing The Three Ways to Get More Visibility 1. Eliminate the Promotions tab. Easy, but you help other marketers who aren’t as up-to-date as you  2. Drag One of Your Messages to the Primary Inbox and say “YES” - Easy, Personal, Solid (?) 3. Create a FILTER to put you into the Primary – Hardest but probably the most solid.
  21. 21. http://HalePringle.com Dr. Hale’s Recommendation (Subject to Change at Any Time!) #2 Drag One of Your Messages to the Primary Inbox and say “YES” - Easy, Personal, Solid (?) P.S. Keep your ears to the ground and keep up-to- date. Things will change again!
  22. 22. http://HalePringle.com Dr. Hale’s Recommendation Start Placing a Note in your emails ASAP Tell your Subscribers exactly what to do 1. Click on my email in the promotion tab 2. Drag my email to the Primary Tab 3. Click on the YES that appears over the tabs. That’s it. Your emails should always be in the primary tab
  23. 23. Dr. Hale Pringle Take Your Internet Marketing The Educator is IN – Oh Hale Yes! & Blogging to the Next Level! http://HalePringle.com Gmail Slap Provide More Value And Work For More Visibility
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