Halal New Media


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This is a presentation for the inaugural Islamic Tourism Conference and Travel Mart in Oct 2010. It was also at that event where we, H Media (http://hmedia.my), announced its commitment to publish The International Halal SME Report Directory 2011/12 (http://ihsmerd.halalsme.com).

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Halal New Media

  3. 3. Definition Definition : Halal “So eat of the sustenance which Allah has provided for you, lawful and good; and be grateful for the favors of Allah, if it is He Whom you serve. (An-Nahl : 114) • Halal Arabic for something which is permissible, legal and good for all mankind • Halal when used in relation to food and drink, means “permissible for consumption by Muslims” • Halal is a concept that shares universal values promoting peace, prosperity, tolerance and development in all aspects of the community • Opposite of Haram (illegal, prohibited).
  4. 4. Definition Definition : Travel Say: "Travel through the earth and see how Allah did originate creation.” (An-Alkabut 20) “So travel through the land and see what was the end of those who denied (the truth).” (An-Anahlu 36) “O ye people! Eat of what is on earth, Halal and good; and do not follow the footsteps of the Evil One, for he is to you an avowed enemy.” (Baqarah: 168)
  5. 5. Definition Definition : New Media (1) The forms of communicating in the digital world, which includes publishing on CD-ROM, DVD and, most significantly, the Internet. It implies the use of desktop and portable computers as well as wireless, handheld devices. Every company in the computer industry is involved with new media in some manner. Contrast with old media. See digital convergence. (2) The concept that new methods of communicating in the digital world allow smaller groups of people to congregate online and share, sell and swap goods and information. It also allows more people to have a voice in their community and in the world in general. See social media.
  6. 6. Definition Definition : Social Networking (1) The practice of expanding the number of ones business and/or social contacts by making connections through individuals using the unparalleled potential of the Internet. (2) Based on the six degrees of separation concept (the idea that any two people on the planet could make contact through a chain of no more than five intermediaries), social networking establishes interconnected Internet communities (sometimes known as personal networks) that help people make contacts that would be good for them to know, but that they would be unlikely to have met otherwise.
  7. 7. Definition Latest Stats New Poll: Wealthy Individuals Use Social Media More Than Most Americans (1) 70% of high-net-worth individuals are users of Facebook and other social media sites. (2) But usage time is very limited. Only 17.4% use on a daily basis; 38% used in the last 24 hours. (3) 46 wealthy individuals surveyed: 50% use Facebook; 37% visited YouTube, 35% used LinkedIn. (4) But 31.8% said they have no time for it. (5) What if it is for a higher cause?
  8. 8. New Media New Media as Tool for Social Change (1) Used extensively since 1994 by social movements to educate, organize, share cultural products of movements, communicate, coalition build, and more. (2) Eg. Radical movements: The Zapatista Army of National Liberation of Chiapas, Mexico; WTO Ministerial Conference of 1999 protest activity; The Indymedia movement. (3) E.g. Less Radical: Free Hugs Campaign; Free Tibet Campaign; Text Speak; Cyberpunk. (4) E.g. Social Cause: Professionals for the Implementation of Halal in Global Business on Facebook; Halal Tourism?
  9. 9. New Media Interactivity & New Media (1) Interactivity has become a term for a number of new media use options evolving from the rapid dissemination of Internet access point, the digitalization of the media, and media convergence. (2) New Media with technology convergence shifts the model of mass communication, and radically shapes the ways we interact and communicate with one another. (3) Interpersonal media as "one to one", Mass media as "one to many" and, New Media as "many to many". (4) “New media have created virtual realities that are becoming mere extensions of the world we live in.” - Will Wright, creator of The Sims. (5) So how can Halal in general, and Islamic Tourism in particular, benefit from all these?
  10. 10. New Media Components of Halal Market Economy GOVERNMENT FINANCE CERTIFICATION CONSUMER INDUSTRY
  11. 11. New Media Market Components (1) Consumer: HalalMedia.my (2) Industry: HalalSME.com - Latest news, updates and upcoming - One-stop global directory for local Halal trends within global Halal industry businesses and products - Covering each Halal supply chain that • Premium & Free. Premium listing: 7-tab matters, providing balanced view for Profile Page (Review, Co. Info, Products, Halal markets Press, Gallery, Connect, Rate) and 3-tab - Now: Global, Malaysia, Indonesia Free listing (About, Info, Rate). channels. Hope for more volunteers. - Exploit Internet’s search engine optimization / marketing (SEO/SEM).
  12. 12. New Media Market Components Certification : Halal Status • Who: Target audience: Consumer, entire Halal industry supply chain • What: A web-based system to verify status of Halal products. Include audits. • Where: Traditional Media: Integrated into The International Halal SME Directory as Featured Products (WIP) New Media: HalalStatus portal (WIP) Mobile: Apps to integrate to mobile devices (WIP) • Why: To enhance overall integrity of Halal certification and logo, protect Halal consumers, protect Halal Industry (4) Finance (5) Government Must have easy loan access and Must incorporate an established Halal approval with Halal business community. Rating / Audit system run and managed by Future plans include functions driven by the industry but monitored by the strong community participation. government. E.g. Halal Audit Institute.
  13. 13. The 360 approach The 360° Approach: Print The International Halal SME Report & Directory - The definitive guide for global Halal industry - Annual, 280+ pages of premium SME listing with in- depth industry reports, plus: - Halal industry global outlook report, Sectional reports (five key channels across the Halal value chain), Regional highlights, New markets & Trends, Statistics. - Full page Featured and Free listing of Halal SME and businesses from around the world. - Launch and distributed during MIHAS and retail outlets, circulation 10,000 copies. - Select distribution channels in ten countries, international Halal trade shows and partner events. - Strategic and Corporate Partnership opportunities available.
  14. 14. The 360 approach Online > halalsme.com > halalmedia.my • Target audience: Industry - Micro, • Target audience: Consumers, Small & Medium Enterprises Academicians • What? A platform to • What? Global business directory, communicate Halal to the masses with a difference. Specialised • Existing channels: Global, reports on 5 sectors followed by Malaysia, Indonesia the directory listing. • Why: Awareness, one-stop • Why: Promotion, resource centre resource centre, branding of company profiles, marketing and branding
  15. 15. The 360 approach Broadcast -Special production and broadcast on Malaysia’s terrestrial TV3 during a 13- week episode series. -Slot booked during run up to Malaysia Halal Week in April 2011 –MIHAS, WHF, WHR. -Offer valid for only 13 lucky sponsors – very limited availability. 10 Corporate Sponsors, 3 Strategic Sponsors -Also include logo on cover and all promo collaterals, special featured listing, special positions for ads, and of course coverage on national TV. -Email info@hmedia.my for sponsorship package’s rate card.
  16. 16. The 360 approach Mobile Augmented Reality - Allows for seamless transition between listing on print to mobile via use of mobile phone camera. - Scans company logo on print page and several possibilities can happen: i. View company corporate or promotional video ii. Save and redeem coupons iii. Locate & suggest outlet / branch iv. Verify Halal certification expiry dates v. Rate and request independent audits vi. Sample of AR: Malaysia Airlines iPhone augmented reality demo on YouTube: http://www.youtube.com/watch?v=T1YAUp8wzzs
  17. 17. Closing Read! Al Quran Surah Al-Alaq: “Read! In the Name of your Lord, Who has created (all that exists).” (verse 1)
  18. 18. Closing Spend! Al Quran Surah Al-Baqarah: “And do not throw yourselves into destruction (by not spending your wealth in the Cause of Allah).” (verse 195)
  19. 19. Closing Advertise With Us The International Halal SME Report & Directory Register for FREE at www.halalsme.com
  20. 20. That’s it! Thank you Thinking of Penetrating the MEDIA HOUSE FOR HALAL TRENDS Global Halal Market? Get your messages across correctly to the global Halal consumers. Kamarul Aznam Kamaruzaman From PR and magazines to websites, packaging Managing Editor and events, our range of +6012-634 6760 niche media solutions will attract targeted kamarul@hmedia.my Halal audience to your business. www.facebook.com/kamarulaznam Because Halal isn’t just your typical market. www.linkedin.com/in/kamarulaznam Visit us at: www.hmedia.my www.halalsme.com www.halalmedia.my More: info@hmedia.my