Work Design Leadership / products, services & culture
About Hala is a hybrid experience designer and human-centered design strategist partnering with bold and ambitious business leaders to design transformation at all scales. Using design thinking as a method to manage change, she enhances her client’s capacity to anticipate trends, disrupt old patterns, and become more emotionally intelligent about the customers they serve. By nurturing the design capacity within culture, she helps organizations become more responsive to human needs, behaving more like organisms than machines.
A firm believer in design as a means for iterative business transformation, Hala leads teams to reimagine digital experiences, platforms and systems across industries and .