You have got it wrong. A social media introduction.

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This is a social media presentation that explores social media from a personal SEO and brand perspective. It acts as an introduction to a social media strategy seminar.

This is a social media presentation that explores social media from a personal SEO and brand perspective. It acts as an introduction to a social media strategy seminar.

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  • What is Media?NYTKomo 4 NewsNetflixLincoln Mercury AdOrPrintingTVSubscriptionAdvertisementWhat is Social Media?FacebookTwitterLinkedInGoogle AdwordsOrSocial networkingMicro-bloggingBusiness social networkingPay per Click Advertising
  • Social Media ToolsCloud ServiceSeparate but interconnectedPublish, track, respondPublic, semi-private or privateFree, fee, subscription…Become visibleSocial Media MarketingEngage an audienceProvide value and become an SMEEngage in a conversation and build trustReputation managementBecome valued
  • Becoming VisibleRight placesRight keywordsGo where they goBring them to youBecoming ValuedHave something to sayBe remarkableEngage in a conversation
  • What does it take to get to the top with Google?
  • What would you like your brand to be? Take charge of your online presence and project the right image!
  • In the next presentation we will look at a strategic framework that helps us deploy and use the social tools in effective ways.

Transcript

  • 1. You’ve Got It Wrong!
    It is simpler than you think
    1
    Håkan Söderbom, www.konsultpartners.com
  • 2. After this, you will…
    Talk about social media as an expert
    Know what social media is, and isn’t
    Have a good overview of some key tools
    This session is not about “how” to do it
    2
  • 3. Håkan Söderbomwww.HakanSoderbom.com
    3
  • 4. What is…?
    Media?
    Social Media?
    4
  • 5. Types of Social Media
    Many more categories can be considered, e.g. work management (podio.com), project mgmt (scrumy.com), sync tools (sugarsync.com), VR (Second Life) etc
    5
  • 6. Social Media Revealed
    Social Media Tools
    Social Media Marketing
    6
  • 7. Our strategy
    Visible
    Valued
    7
  • 8. 8
    Becoming Visible and Valued
  • 9. Search Engine Optimization
    9
    www.KonsultPartners.com/presentations
    Keywords
    Links
    Tags
    Page Rank

  • 10. Getting Valued
    10
  • 11. The Role of the Tools?
    11
  • 12. LinkedIn
    12
    Leading professional networking site. Connects professionals with peers and friends. Allows recruiters to find passive candidates. Allows job seekers to find employers and open positions.
    Several ways for connecting and networking:
  • Facewbook
    13
    Leading social media site for personal networking.
    It allows several ways for people to connect and network:
  • Twitter
    14
    Micro-blogging tool allowing 140 character messages. Fast moving.
    # identifies topics
    @ identifies people
    It allows several ways for people to engage:
  • YouTube
    15
    Leading video sharing site.
    It allows several ways for people to engage:
  • Flickr
    16
    Popular photo sharing site
    Many integration points
  • 29. Wordpress
    17
    Most popular blogging platform
    Hosted at Wordpress.com or self hosted
    Alternatives: Posterous, Blogger, Blogspot
  • 30. Wikipedia
    18
    The defacto online Encyclopedia
    Executive biographies
    Sportsmen
    Politicians
    Published experts
    No self promotion
    No slander
  • 31. ACC LR EA M
    Audience Segmentation
    Content Strategy
    Conversation Strategy
    Listen & Respond
    Engage & Activate
    Measure
    19
    CARL MACE™
  • 32. Call to Action
    Call for advice
    LinkedIn profile review
    Recommend to project owners
    Small: set up personal or company website
    Large: worldwide social media for Boeing
    Photographs
    PNG with transparent background
    JPG with standard background
    $10, pay to PayPal: HakanSoderbom@live.com
    20
    www.KonsultPartners.com/presentations
    Doesn’t have to cost much, or anything
  • 33. Thank You!
    http://konsultpartners.com
    http://hakansoderbom.com
    21