You have got it wrong. A social media introduction.


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This is a social media presentation that explores social media from a personal SEO and brand perspective. It acts as an introduction to a social media strategy seminar.

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  • What is Media?NYTKomo 4 NewsNetflixLincoln Mercury AdOrPrintingTVSubscriptionAdvertisementWhat is Social Media?FacebookTwitterLinkedInGoogle AdwordsOrSocial networkingMicro-bloggingBusiness social networkingPay per Click Advertising
  • Social Media ToolsCloud ServiceSeparate but interconnectedPublish, track, respondPublic, semi-private or privateFree, fee, subscription…Become visibleSocial Media MarketingEngage an audienceProvide value and become an SMEEngage in a conversation and build trustReputation managementBecome valued
  • Becoming VisibleRight placesRight keywordsGo where they goBring them to youBecoming ValuedHave something to sayBe remarkableEngage in a conversation
  • What does it take to get to the top with Google?
  • What would you like your brand to be? Take charge of your online presence and project the right image!
  • In the next presentation we will look at a strategic framework that helps us deploy and use the social tools in effective ways.
  • You have got it wrong. A social media introduction.

    1. 1. You’ve Got It Wrong!<br />It is simpler than you think<br />1<br />Håkan Söderbom,<br />
    2. 2. After this, you will…<br />Talk about social media as an expert<br />Know what social media is, and isn’t<br />Have a good overview of some key tools<br />This session is not about “how” to do it<br />2<br />
    3. 3. Håkan Sö<br />3<br />
    4. 4. What is…?<br />Media?<br />Social Media?<br />4<br />
    5. 5. Types of Social Media<br />Many more categories can be considered, e.g. work management (, project mgmt (, sync tools (, VR (Second Life) etc<br />5<br />
    6. 6. Social Media Revealed<br />Social Media Tools<br />Social Media Marketing<br />6<br />
    7. 7. Our strategy<br />Visible<br />Valued<br />7<br />
    8. 8. 8<br />Becoming Visible and Valued<br />
    9. 9. Search Engine Optimization<br />9<br /><br />Keywords<br />Links<br />Tags<br />Page Rank<br />…<br />
    10. 10. Getting Valued<br />10<br />
    11. 11. The Role of the Tools?<br />11<br />
    12. 12. LinkedIn<br />12<br />Leading professional networking site. Connects professionals with peers and friends. Allows recruiters to find passive candidates. Allows job seekers to find employers and open positions.<br />Several ways for connecting and networking:<br /><ul><li>Profiles
    13. 13. Contacts
    14. 14. Groups
    15. 15. Answers
    16. 16. Companies
    17. 17. Other features: apps, jobs, messages, integration</li></li></ul><li>Facewbook<br />13<br />Leading social media site for personal networking.<br />It allows several ways for people to connect and network:<br /><ul><li>Friends
    18. 18. Timeline updates
    19. 19. Likes
    20. 20. Pages
    21. 21. Profiles
    22. 22. Other features: apps, jobs, messages, integration</li></li></ul><li>Twitter<br />14<br />Micro-blogging tool allowing 140 character messages. Fast moving.<br /># identifies topics<br />@ identifies people<br />It allows several ways for people to engage:<br /><ul><li>Posts
    23. 23. Follows
    24. 24. Searches
    25. 25. Direct messages
    26. 26. Follow-back is an expected culture</li></li></ul><li>YouTube<br />15<br />Leading video sharing site.<br />It allows several ways for people to engage:<br /><ul><li>Comments
    27. 27. Follows
    28. 28. Direct messages</li></li></ul><li>Flickr<br />16<br />Popular photo sharing site<br />Many integration points<br />
    29. 29. Wordpress<br />17<br />Most popular blogging platform<br />Hosted at or self hosted<br />Alternatives: Posterous, Blogger, Blogspot<br />
    30. 30. Wikipedia<br />18<br />The defacto online Encyclopedia<br />Executive biographies<br />Sportsmen<br />Politicians<br />Published experts<br />No self promotion<br />No slander<br />
    31. 31. ACC LR EA M<br />Audience Segmentation<br />Content Strategy<br />Conversation Strategy<br />Listen & Respond<br />Engage & Activate<br />Measure<br />19<br />CARL MACE™<br />
    32. 32. Call to Action<br />Call for advice<br />LinkedIn profile review<br />Recommend to project owners<br />Small: set up personal or company website <br />Large: worldwide social media for Boeing<br />Photographs<br />PNG with transparent background<br />JPG with standard background<br />$10, pay to PayPal:<br />20<br /><br />Doesn’t have to cost much, or anything<br />
    33. 33. Thank You!<br /><br /> <br />21<br />