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20120410 molly maid social media


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Social media for small businesses. Molly Maid workshop.

Social media for small businesses. Molly Maid workshop.

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    • 1. Grow Your Business with Social Media Marketing Molly Maid 4/10/2012 Håkan Sö 1
    • 2. 2
    • 3. The Presentation! 3
    • 4. What is Social Media? 4
    • 5. In the World of… • trust marketing • word-of-mouth marketing • inbound marketing • content marketing We separate bought media from earned 5
    • 6. Source: Nokia, 6
    • 7. Source: Nokia, 7
    • 8. Hitch for a Yamaha Royal Star 8
    • 9. Strategy + 9
    • 10. Audience Keywords Segmentation Demographics Firmographics Psychographics Persona Point! Audience segmentation helps you understand what engages your customer. E.g. more spare time, impress neighbors, treat allergy, maintain property 10
    • 11. Content Keywords Relevance Remarkable Experiences Media Differentiation Curating Schedule Point! The right content is what enables you to engage and captivate your customer. E.g. make them feel 11
    • 12. Conversation Keywords Listening Dialog Destinations Multipliers Tone Timing Point! The conversation is the new marketing component that is effective with both individuals and crowds. Opportunity to build trust and be remembered 12
    • 13. Strategy + 13
    • 14. Execution Listen & Respond Engage & Activate 14
    • 15. Listen & 15
    • 16. Engage & Activate Keywords Website Newsletter Mailchimp Aweber Constant Contact Blogging Point! Don’t let go of the potential or existing 16
    • 17. Measure Keywords A addictomatic alterian-social-media Unaware amplifiedanalytics analytics.postrank Conversion attensity Attentio Interested … Conversion Point! Engaged Many tools (150+) Conversion and ways to measure Customer Measure conversion Conversion Careful with “hits” 17
    • 18. Practical Recommendations ͼOwn your online presence ͼUse multiple tools to engage where the audience is, and lead them home ͼProduce valuable content, not just volume content ͼStart with content that helps your business ͼStart now – social takes time! 18
    • 19. • Facts (info graphics) • Fun • Visual • Easy to 19
    • 20. Thank You! 20
    • 21. Types of Social MediaSocial Networks MySpace, LinkedIn, FacebookCommunities, forums, QA Meetup, Biznik, Yahoo! Groups, Ning,and discussion boards BuddyPress, Google Groups, QuoraReview and opinion,,sites BazaarvoiceBlogging Posterious, Wordpress, BloggerMicroblogging Twitter, Yammer, ChatterBookmarking Digg, Delicious, Stumbleupon Photo: Flickr, Photobucket, PicasaMedia Sharing Video: YouTube, Vimeo Other: SlideshareSocial Games FarmVille, World of Warcraft 21 Many more categories can be considered, e.g. work management (, project mgmt (, sync tools (, VR (Second Life) etc