SOCIAL MEDIA AND SPORTS Social Media Breakfast Charlotte January 19, 2010
Social Media And Sports <ul><li>The sports news media has changed </li></ul><ul><ul><li>Layoffs </li></ul></ul><ul><ul><li...
Social Media And Sports <ul><li>At the same time, the public’s appetite for information has increased exponentially </li><...
Social Media And Sports <ul><li>“ When I first got to the TOUR there was breaking news. Now there’s no such thing as break...
Sports TV Perspective <ul><li>“ Twitter has been a complete game-changer for my job. For example, just today the Panthers ...
Sports TV Perspective <ul><li>“ We can’t hold back our information anymore until the 6 p.m. news.  So if you’re not on Twi...
Social Media And Sports <ul><li>So… </li></ul><ul><ul><li>You have a sports event </li></ul></ul><ul><ul><li>Sports media ...
AH HA! <ul><li>Use social media </li></ul><ul><li>But, how? </li></ul>
“ Social media should be viewed as a fantastic complement to sports that is good for both fans and the TV networks” Adam O...
Two Case Studies <ul><li>2009 Quail Hollow Championship Golf Tournament </li></ul><ul><li>2009 BreezePlay Tennis Champions...
2009 Quail Hollow Championship: Social Media Case Study <ul><li>Challenges </li></ul><ul><ul><li>Economy </li></ul></ul><u...
2009 Quail Hollow Championship: Social Media Case Study <ul><li>Why Social Media? </li></ul><ul><ul><li>PGA TOUR  </li></u...
2009 Quail Hollow Championship: Social Media Case Study <ul><li>Social Media Efforts </li></ul><ul><ul><li>Facebook </li><...
2009 Quail Hollow Championship: Social Media Case Study
2009 Quail Hollow Championship: Social Media Case Study
2009 Quail Hollow Championship: Social Media Case Study
2009 Quail Hollow Championship: Social Media Case Study <ul><li>Results </li></ul><ul><ul><li>2,169 followers on Twitter <...
2009 Championships at The Palisades: Social Media Case Study <ul><li>Challenges </li></ul><ul><ul><li>Timeframe for planni...
2009 Championships at The Palisades: Social Media Case Study <ul><li>Why social media? </li></ul><ul><ul><li>Awareness </l...
2009 Championships at The Palisades: Social Media Case Study <ul><li>Social media efforts </li></ul><ul><ul><li>Twitter ac...
 
2009 Championships at The Palisades: Social Media Case Study <ul><li>Results </li></ul><ul><ul><li>Jim developed over 2,30...
2009 Championships at The Palisades: Social Media Case Study <ul><li>Washington Post covers Jim Courier tweeting from exhi...
Social Media and Sports:  A Natural Progression <ul><li>Sponsors and brands </li></ul><ul><ul><li>Getting social in order ...
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Social Media And Sports

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Presentation on social media and sports given to the Social Media Breakfast on Jan. 19, 2010.

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Social Media And Sports

  1. 1. SOCIAL MEDIA AND SPORTS Social Media Breakfast Charlotte January 19, 2010
  2. 2. Social Media And Sports <ul><li>The sports news media has changed </li></ul><ul><ul><li>Layoffs </li></ul></ul><ul><ul><li>Fewer reporters </li></ul></ul><ul><ul><li>Smaller news holes </li></ul></ul>
  3. 3. Social Media And Sports <ul><li>At the same time, the public’s appetite for information has increased exponentially </li></ul>
  4. 4. Social Media And Sports <ul><li>“ When I first got to the TOUR there was breaking news. Now there’s no such thing as breaking news. It’s a 24-hour cycle of news feeds.” </li></ul><ul><ul><li>Joel Schuchmann, PGA TOUR communications manager </li></ul></ul>
  5. 5. Sports TV Perspective <ul><li>“ Twitter has been a complete game-changer for my job. For example, just today the Panthers tweeted how they’re staying at Wofford through 2014 for training camp. That’s information I wouldn’t have known unless they had sent me an email, which they probably wouldn’t have. But I found it on Twitter” </li></ul><ul><ul><li>Bill Voth, WSOC-TV sports anchor </li></ul></ul>
  6. 6. Sports TV Perspective <ul><li>“ We can’t hold back our information anymore until the 6 p.m. news. So if you’re not on Twitter and you’re in this job you’re an idiot. I check it every few minutes to see what’s going on and basically find out all day what’s going on in the sports world through Twitter.” </li></ul><ul><ul><li>Bill Voth, WSOC-TV sports anchor </li></ul></ul>
  7. 7. Social Media And Sports <ul><li>So… </li></ul><ul><ul><li>You have a sports event </li></ul></ul><ul><ul><li>Sports media has less time and space to cover it </li></ul></ul><ul><ul><li>Public wants more, more, more </li></ul></ul><ul><ul><li>And, SO DOES YOUR CLIENT </li></ul></ul><ul><ul><li>What do you do? </li></ul></ul>
  8. 8. AH HA! <ul><li>Use social media </li></ul><ul><li>But, how? </li></ul>
  9. 9. “ Social media should be viewed as a fantastic complement to sports that is good for both fans and the TV networks” Adam Ostrow, editor-in-chief of Mashable
  10. 10. Two Case Studies <ul><li>2009 Quail Hollow Championship Golf Tournament </li></ul><ul><li>2009 BreezePlay Tennis Championships At The Palisades </li></ul>
  11. 11. 2009 Quail Hollow Championship: Social Media Case Study <ul><li>Challenges </li></ul><ul><ul><li>Economy </li></ul></ul><ul><ul><li>Tiger’s injury </li></ul></ul><ul><ul><li>Staying top-of-mind </li></ul></ul><ul><ul><li>Engaging younger audience and the fans </li></ul></ul><ul><ul><li>Informing fans about players who would be there </li></ul></ul>
  12. 12. 2009 Quail Hollow Championship: Social Media Case Study <ul><li>Why Social Media? </li></ul><ul><ul><li>PGA TOUR </li></ul></ul><ul><ul><li>Fans </li></ul></ul><ul><ul><li>Staying ahead </li></ul></ul>
  13. 13. 2009 Quail Hollow Championship: Social Media Case Study <ul><li>Social Media Efforts </li></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Providing inside look </li></ul></ul>
  14. 14. 2009 Quail Hollow Championship: Social Media Case Study
  15. 15. 2009 Quail Hollow Championship: Social Media Case Study
  16. 16. 2009 Quail Hollow Championship: Social Media Case Study
  17. 17. 2009 Quail Hollow Championship: Social Media Case Study <ul><li>Results </li></ul><ul><ul><li>2,169 followers on Twitter </li></ul></ul><ul><ul><li>Most talked about user </li></ul></ul><ul><ul><li>Built a base on social media </li></ul></ul>
  18. 18. 2009 Championships at The Palisades: Social Media Case Study <ul><li>Challenges </li></ul><ul><ul><li>Timeframe for planning </li></ul></ul><ul><ul><li>Keeping event top-of-mind </li></ul></ul><ul><ul><li>Ticket sales </li></ul></ul><ul><ul><li>No main event presence in social media </li></ul></ul>
  19. 19. 2009 Championships at The Palisades: Social Media Case Study <ul><li>Why social media? </li></ul><ul><ul><li>Awareness </li></ul></ul><ul><ul><li>Ticket sales </li></ul></ul><ul><ul><li>Engage fans </li></ul></ul><ul><ul><li>Brand event </li></ul></ul>
  20. 20. 2009 Championships at The Palisades: Social Media Case Study <ul><li>Social media efforts </li></ul><ul><ul><li>Twitter account for Jim Courier </li></ul></ul><ul><ul><li>Social media plan leading up to tournament and during event week </li></ul></ul>
  21. 22. 2009 Championships at The Palisades: Social Media Case Study <ul><li>Results </li></ul><ul><ul><li>Jim developed over 2,300 followers </li></ul></ul><ul><ul><li>Generated over 1,000,000 impressions </li></ul></ul><ul><ul><li>Broadened a presence online for tournament brand </li></ul></ul><ul><ul><li>Created a conversation </li></ul></ul>
  22. 23. 2009 Championships at The Palisades: Social Media Case Study <ul><li>Washington Post covers Jim Courier tweeting from exhibition match </li></ul><ul><li>http://www.washingtonpost.com/wp-dyn/content/article/2009/04/29/AR2009042904348.html </li></ul>
  23. 24. Social Media and Sports: A Natural Progression <ul><li>Sponsors and brands </li></ul><ul><ul><li>Getting social in order to connect </li></ul></ul><ul><li>Ticket sales </li></ul><ul><ul><li>Social Relationship Management </li></ul></ul>

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