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Social Media And Sports
 

Social Media And Sports

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Presentation on social media and sports given to the Social Media Breakfast on Jan. 19, 2010.

Presentation on social media and sports given to the Social Media Breakfast on Jan. 19, 2010.

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    Social Media And Sports Social Media And Sports Presentation Transcript

    • SOCIAL MEDIA AND SPORTS Social Media Breakfast Charlotte January 19, 2010
    • Social Media And Sports
      • The sports news media has changed
        • Layoffs
        • Fewer reporters
        • Smaller news holes
    • Social Media And Sports
      • At the same time, the public’s appetite for information has increased exponentially
    • Social Media And Sports
      • “ When I first got to the TOUR there was breaking news. Now there’s no such thing as breaking news. It’s a 24-hour cycle of news feeds.”
        • Joel Schuchmann, PGA TOUR communications manager
    • Sports TV Perspective
      • “ Twitter has been a complete game-changer for my job. For example, just today the Panthers tweeted how they’re staying at Wofford through 2014 for training camp. That’s information I wouldn’t have known unless they had sent me an email, which they probably wouldn’t have. But I found it on Twitter”
        • Bill Voth, WSOC-TV sports anchor
    • Sports TV Perspective
      • “ We can’t hold back our information anymore until the 6 p.m. news. So if you’re not on Twitter and you’re in this job you’re an idiot. I check it every few minutes to see what’s going on and basically find out all day what’s going on in the sports world through Twitter.”
        • Bill Voth, WSOC-TV sports anchor
    • Social Media And Sports
      • So…
        • You have a sports event
        • Sports media has less time and space to cover it
        • Public wants more, more, more
        • And, SO DOES YOUR CLIENT
        • What do you do?
    • AH HA!
      • Use social media
      • But, how?
    • “ Social media should be viewed as a fantastic complement to sports that is good for both fans and the TV networks” Adam Ostrow, editor-in-chief of Mashable
    • Two Case Studies
      • 2009 Quail Hollow Championship Golf Tournament
      • 2009 BreezePlay Tennis Championships At The Palisades
    • 2009 Quail Hollow Championship: Social Media Case Study
      • Challenges
        • Economy
        • Tiger’s injury
        • Staying top-of-mind
        • Engaging younger audience and the fans
        • Informing fans about players who would be there
    • 2009 Quail Hollow Championship: Social Media Case Study
      • Why Social Media?
        • PGA TOUR
        • Fans
        • Staying ahead
    • 2009 Quail Hollow Championship: Social Media Case Study
      • Social Media Efforts
        • Facebook
        • Twitter
        • Providing inside look
    • 2009 Quail Hollow Championship: Social Media Case Study
    • 2009 Quail Hollow Championship: Social Media Case Study
    • 2009 Quail Hollow Championship: Social Media Case Study
    • 2009 Quail Hollow Championship: Social Media Case Study
      • Results
        • 2,169 followers on Twitter
        • Most talked about user
        • Built a base on social media
    • 2009 Championships at The Palisades: Social Media Case Study
      • Challenges
        • Timeframe for planning
        • Keeping event top-of-mind
        • Ticket sales
        • No main event presence in social media
    • 2009 Championships at The Palisades: Social Media Case Study
      • Why social media?
        • Awareness
        • Ticket sales
        • Engage fans
        • Brand event
    • 2009 Championships at The Palisades: Social Media Case Study
      • Social media efforts
        • Twitter account for Jim Courier
        • Social media plan leading up to tournament and during event week
    •  
    • 2009 Championships at The Palisades: Social Media Case Study
      • Results
        • Jim developed over 2,300 followers
        • Generated over 1,000,000 impressions
        • Broadened a presence online for tournament brand
        • Created a conversation
    • 2009 Championships at The Palisades: Social Media Case Study
      • Washington Post covers Jim Courier tweeting from exhibition match
      • http://www.washingtonpost.com/wp-dyn/content/article/2009/04/29/AR2009042904348.html
    • Social Media and Sports: A Natural Progression
      • Sponsors and brands
        • Getting social in order to connect
      • Ticket sales
        • Social Relationship Management