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Rounds E Mobility6 April2011
Rounds E Mobility6 April2011
Rounds E Mobility6 April2011
Rounds E Mobility6 April2011
Rounds E Mobility6 April2011
Rounds E Mobility6 April2011
Rounds E Mobility6 April2011
Rounds E Mobility6 April2011
Rounds E Mobility6 April2011
Rounds E Mobility6 April2011
Rounds E Mobility6 April2011
Rounds E Mobility6 April2011
Rounds E Mobility6 April2011
Rounds E Mobility6 April2011
Rounds E Mobility6 April2011
Rounds E Mobility6 April2011
Rounds E Mobility6 April2011
Rounds E Mobility6 April2011
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Rounds E Mobility6 April2011

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  • 1. eMOBILITY IN THE USA April 6, 2011 Hannover, Germany Organized by the German American Chamber of Commerce of the Midwest (AHK USA – Chicago)Part of the Export Initiative for Energy Efficiency, supportedby the German Federal Ministry of Economics andTechnology on the basis of a decision by the GermanParliament. GACC - 2011 1
  • 2. AGENDAUS automotive industry overviewSales and production numbersElectrified vehiclesGovernment initiatives GACC - 2011 2
  • 3. U.S. AUTOMOTIVE INDUSTRY Covers corridor of 1400 km, from Ontario down to Gulf of Mexico Traditionally clustered the around Great Lakes “Transplant” OEM assembly plants increasingly in southern Midwest and South Engineering centers clustered around Detroit for both US and transplants - 70% of auto R&D done in Michigan Scrappage rate13 million autos per year: 16.7m sales of 2007 is unsustainable, but 10.5m of 2010 is also. GACC - 2011 3
  • 4. GERMANY - USAAreaGermany: 357,022 km²USA: 9,826,675 km²PopulationGermany: 82,000,000USA: 309,000,000 GACC - 2011 4
  • 5. 2010 SALES BY BRAND LOCATION 7.0% 8.4% 44.2% Total Detroit 3 Total Japan 40.3% Total Europe Total KoreaSource: Automotive News Data Center GACC - 2011 5
  • 6. 2010 SALES BY MANUFACTURER 3.1% 2.3% 2.0% 0.4% General Motors Co. Ford Motor Co. 7.7% 19.1% Toyota Motor Sales American Honda Motor Co. 7.8% Chrysler Group Nissan N.A. 9.4% 16.9% Hyundai-Kia Automotive VW Group of America BMW Group 10.6% Daimler AG 15.2% Jaguar Land Rover N.A.Source: Automotive News Data Center GACC - 2011 6
  • 7. 2009-2010 SALES 2,500,000 2,000,000 1,500,000 1,000,000 2009 500,000 2010 -Source: Automotive News Data Center GACC - 2011 7
  • 8. 1ST QUARTER GROWTH 35% 30% 25% 20% 15% 10% 5% 0%Source: Automotive News Data Center GACC - 2011 8
  • 9. NORTH AMERICAN PRODUCTION 900,000 800,000 700,000 600,000 500,000 400,000 300,000 1 Jan - 2 Apr 2010 200,000 1 Jan - 3 Apr 2011 100,000 0Source: Automotive News Data Center GACC - 2011 9
  • 10. PRICE DIFFERENCES Ford Focus: USD 18,790 or EUR 17,850 Mercedes: C-Class USD 33,990; EUR 32,695 Chevy Volt: USD 40,280 (before rebate), Opel Ampere EUR 42,900Source: company websites 4-Apr-11 GACC - 2011 10
  • 11. HYBRID-ELECTRIC VEHICLE SALES Vehicle 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Total Toyota Prius 5,562 15,556 20,119 24,600 53,991 107,897 106,971 181,221 158,574 139,682 140,928 955,101 Honda Civic 13,700 21,800 25,571 25,864 31,251 32,575 31,297 15,119 7,336 204,513 Toyota Camry 31,341 54,477 46,272 22,887 14,587 169,564 Toyota Highlander 17,989 31,485 22,052 19,441 11,086 7,456 109,509 Ford Escape 2,993 18,797 20,149 21,386 17,173 14,787 11,182 106,467 Lexus RX400h 20,674 20,161 17,291 15,200 14,464 15,119 102,909 Honda Insight 17 3,788 4,726 2,216 1200 583 666 722 0 0 20,572 20,962 55,452 Ford Fusion 15,554 20,816 36,370 Nissan Altima 8,388 8,819 9,357 6,710 33,274 Honda Accord 1,061 16,826 5,598 3,405 196 - - 27,086 Lexus HS 250h 6,699 10,663 17,362 Mercury Mariner 998 3,174 3,722 2,329 1,693 890 12,806 Saturn Vue 4,403 2,920 2,656 50 10,029 Chevy Tahoe 3,745 3,300 1,426 8,471 Chevy Malibu 2,093 4,162 405 6,660 Honda CR-Z 5,249 5,249 Lexus GS 450h 1,784 1,645 678 469 305 4,881 GMC Yukon 1,610 1,933 1,221 4,764 Sierra/Silverado 1,598 2,393 3,991 Cadillac Escalade 801 1,958 1,210 3,969 Mercury Milan 1,468 1,416 2,884 Lexus LS600hL 937 907 258 129 2,231 Saturn Aura 772 285 527 54 1,638 Ford Lincoln MKZ 1,192 1,192 Mercedes S400 801 801 Mercedes ML450 627 627 Mazda Tribute 570 570 Porsche Cayenne 206 206 BMW X6 205 205 BMW ActiveHybrid 7 102 102 Chrysler Aspen 46 33 - 79 Dodge Durango 9 - 9 Total 17 9,350 20,282 36,035 47,600 84,199 209,711 252,636 352,274 312,340 290,229 274,210 1,888,971Source: www.afdc.energy.gov/afdc/data/docs/hev_sales.xls GACC - 2011 11
  • 12. MAJOR OEMs – SALES SO FAR Volt Leaf 2009 326 19 January 321 87 February 281 67 March 608 298 Total 1536 471Source: press releases GACC - 2011 12
  • 13. FEDERAL INCENTIVES - CONSUMER Qualified Plug-In Electric Drive Motor Vehicle Tax Credit – $2500-$7500 tax credit for the purchase of qualified plug-in electric vehicle Tax Credit for up to 50% of cost of charging station Fuel Cell Motor Vehicle Tax Credit – Up to $4,000 is available for the purchase of qualified light-duty fuel cell vehicles. http://www.afdc.energy.gov/afdc/laws/fed_summary GACC - 2011 13
  • 14. FEDERAL INCENTIVES - INDUSTRY Advanced Technology Vehicle (ATV) Manufacturing Incentives – direct loans for up to 30% of the cost of re-equipping, expanding, or establishing manufacturing facilities in the U.S. Alternative Fuel Infrastructure Tax Credit – up to 30% of the cost, not to exceed $30,000, for fueling infrastructure. Includes but is not limited to electric. http://www.afdc.energy.gov/afdc/laws/fed_summary GACC - 2011 14
  • 15. STATE INCENTIVES - EXAMPLES Lower licensing fees available for BEVs Additional rebates up to as much as $5000, usually as tax credit HOV lane access Sales tax exemption for qualifying BEVs Free parking for any EV in public parking lots and metered spaces. GACC - 2011 15
  • 16. OTHER INITIATIVES All fleet-vehicle purchases by the federal government must be hybrids, electric vehicles and other alternative-fuel vehicles by 2015. In 2010, 50,000 vehicles were purchased. Corporate Average Fuel Economy (CAFE) Standards: 35.5 mpg by 2016; now working on 2017 – 2025. GACC - 2011 16
  • 17. CHALLENGESLong distancesVery limited public transit as alternativeExtreme weatherBut: lots of cars! GACC - 2011 17
  • 18. THANK YOU!Virginia Attaway RoundsGerman American Chamber of Commerce of the Midwestrounds@gaccom.org GACC - 2011 18

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