Hadoop is rapidly being adopted as a major platform for storing and managing massive amounts of data, and for computing descriptive and query types of analytics on that data. However, it has a reputation for not being a suitable environment for high performance complex iterative algorithms such as logistic regression, generalized linear models, and decision trees. At Revolution Analytics we think that reputation is unjustified, and in this talk I discuss the approach we have taken to porting our suite of High Performance Analytics algorithms to run natively and efficiently in Hadoop. Our algorithms are written in C++ and R, and are based on a platform that automatically and efficiently parallelizes a broad class of algorithms called Parallel External Memory Algorithms (PEMA’s). This platform abstracts both the inter-process communication layer and the data source layer, so that the algorithms can work in almost any environment in which messages can be passed among processes and with almost any data source. MPI and RPC are two traditional ways to send messages, but messages can also be passed using files, as in Hadoop. I describe how we use the file-based communication choreographed by MapReduce and how we efficiently access data stored in HDFS.