With the rise of Apache Hadoop, a next-generation enterprise data architecture is emerging that connects the systems powering business transactions and business intelligence. Hadoop is uniquely capable of storing, aggregating, and refining multi-structured data sources into formats that fuel new business insights. Organizations that embrace solution architectures focused on maximizing the value from ALL data will put themselves in a position to drive more business, enhance productivity, or discover new and lucrative business opportunities. Over the coming years, Hadoop could be in a position to process more than half the world’s data. There is still much work to be done, however, if Hadoop is to achieve this lofty goal. In this talk Shaun Connolly, VP Corporate Strategy for Hortonworks, will look at Hadoop’s role in the enterprise architecture and how it compliments existing enterprise systems.