© 2014 Datameer, Inc. All rights reserved.
Big Data & Flow Theory
@StefanGroschupf
© 2014 Datameer, Inc. All rights reserved.
© 2014 Datameer, Inc. All rights reserved.
Problem
© 2014 Datameer, Inc. All rights reserved.
Attention < 8s
© 2014 Datameer, Inc. All rights reserved.
AD…
© 2014 Datameer, Inc. All rights reserved.
Gaming > 7 hrs
© 2014 Datameer, Inc. All rights reserved.
Efficiency
© 2014 Datameer, Inc. All rights reserved.
Eyeballs == $$$
FLOW
© 2014 Datameer, Inc. All rights reserved.
Mihaly Csikszentmihalyi
© 2014 Datameer, Inc. All rights reserved.
Happiness?
© 2014 Datameer, Inc. All rights reserved.
© 2014 Datameer, Inc. All rights reserved.
114 bit/s
© 2014 Datameer, Inc. All rights reserved.
Skills
Challenge
low high
high
Boredom
Relaxation
Apathy
Worry
Anxiety
Arousal
...
© 2014 Datameer, Inc. All rights reserved.
Completely involved – focused, concentrated…!
Sense of ecstasy—of being outside...
© 2014 Datameer, Inc. All rights reserved.
Flow!
Channel
Skills
Challenge
low high
high
Boredom
Anxiety
Game
Flow
© 2014 Datameer, Inc. All rights reserved.
World/Task 1
World/Task 2
World/Task 3
Flow!
Channel
Skills
Challenge
© 2014 Datameer, Inc. All rights reserved.
Average User
© 2014 Datameer, Inc. All rights reserved.
A/B Testing
© 2014 Datameer, Inc. All rights reserved.
AverageHardcore
Novice
© 2014 Datameer, Inc. All rights reserved.
Iterative Adjusting Loop
Flow Adjustment
Player
Player!
Data
Monitoring!
System...
Data
© 2014 Datameer, Inc. All rights reserved.
Events
{!
"timestamp": 1324830675.076,!
"status": "200",!
"UUID": 4523453245454...
© 2014 Datameer, Inc. All rights reserved.
Pull vs. Push
© 2014 Datameer, Inc. All rights reserved.
Data Prep
Raw Data Filter By Event
Virality
Monetization
Engagement
© 2014 Datameer, Inc. All rights reserved.
Measure Flow
Challenge
Reward
over time
© 2014 Datameer, Inc. All rights reserved.
Cluster Behavior
© 2014 Datameer, Inc. All rights reserved.
Decision Tree
Results
© 2014 Datameer, Inc. All rights reserved.
Adjust Challenge
© 2014 Datameer, Inc. All rights reserved.
Adjust Gamer Mix
© 2014 Datameer, Inc. All rights reserved.
Engagement
© 2014 Datameer, Inc. All rights reserved.
Increased Conversation
www.datameer.com!
@Datameer
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Applying Big Data to Flow Theory

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Transcript of "Applying Big Data to Flow Theory"

  1. 1. © 2014 Datameer, Inc. All rights reserved. Big Data & Flow Theory @StefanGroschupf
  2. 2. © 2014 Datameer, Inc. All rights reserved.
  3. 3. © 2014 Datameer, Inc. All rights reserved.
  4. 4. Problem
  5. 5. © 2014 Datameer, Inc. All rights reserved. Attention < 8s
  6. 6. © 2014 Datameer, Inc. All rights reserved. AD…
  7. 7. © 2014 Datameer, Inc. All rights reserved. Gaming > 7 hrs
  8. 8. © 2014 Datameer, Inc. All rights reserved. Efficiency
  9. 9. © 2014 Datameer, Inc. All rights reserved. Eyeballs == $$$
  10. 10. FLOW
  11. 11. © 2014 Datameer, Inc. All rights reserved. Mihaly Csikszentmihalyi
  12. 12. © 2014 Datameer, Inc. All rights reserved. Happiness?
  13. 13. © 2014 Datameer, Inc. All rights reserved.
  14. 14. © 2014 Datameer, Inc. All rights reserved. 114 bit/s
  15. 15. © 2014 Datameer, Inc. All rights reserved. Skills Challenge low high high Boredom Relaxation Apathy Worry Anxiety Arousal Control Flow
  16. 16. © 2014 Datameer, Inc. All rights reserved. Completely involved – focused, concentrated…! Sense of ecstasy—of being outside everyday reality…! Great inner clarity—knowing what needs to be done…! Knowing activity is doable—adequate skills…! Sense of serenity—no worries about oneself…! Timelessness—hours seem to pass by in minutes…! Intrinsic motivation—whatever produces flow becomes its own reward… Definition
  17. 17. © 2014 Datameer, Inc. All rights reserved. Flow! Channel Skills Challenge low high high Boredom Anxiety
  18. 18. Game Flow
  19. 19. © 2014 Datameer, Inc. All rights reserved. World/Task 1 World/Task 2 World/Task 3 Flow! Channel Skills Challenge
  20. 20. © 2014 Datameer, Inc. All rights reserved. Average User
  21. 21. © 2014 Datameer, Inc. All rights reserved. A/B Testing
  22. 22. © 2014 Datameer, Inc. All rights reserved. AverageHardcore Novice
  23. 23. © 2014 Datameer, Inc. All rights reserved. Iterative Adjusting Loop Flow Adjustment Player Player! Data Monitoring! System Analytics System System! Data Analytics! Result Game! System Adjust! Experience
  24. 24. Data
  25. 25. © 2014 Datameer, Inc. All rights reserved. Events {! "timestamp": 1324830675.076,! "status": "200",! "UUID": 45234532454545780,! "host": “ord2.cl4.company.com”,! "word": "y2",! "remote_host": "50.57.61.4",! "event": { name : “world.version.action” value : 250 location: … }! ...! }
  26. 26. © 2014 Datameer, Inc. All rights reserved. Pull vs. Push
  27. 27. © 2014 Datameer, Inc. All rights reserved. Data Prep Raw Data Filter By Event Virality Monetization Engagement
  28. 28. © 2014 Datameer, Inc. All rights reserved. Measure Flow Challenge Reward over time
  29. 29. © 2014 Datameer, Inc. All rights reserved. Cluster Behavior
  30. 30. © 2014 Datameer, Inc. All rights reserved. Decision Tree
  31. 31. Results
  32. 32. © 2014 Datameer, Inc. All rights reserved. Adjust Challenge
  33. 33. © 2014 Datameer, Inc. All rights reserved. Adjust Gamer Mix
  34. 34. © 2014 Datameer, Inc. All rights reserved. Engagement
  35. 35. © 2014 Datameer, Inc. All rights reserved. Increased Conversation
  36. 36. www.datameer.com! @Datameer

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