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H/F University Presents: Growth Hacks -  Joanna Lord
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H/F University Presents: Growth Hacks - Joanna Lord

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Joanna Lord kicked off the conference with the subject on every founder's mind -- how to obtain customers. …

Joanna Lord kicked off the conference with the subject on every founder's mind -- how to obtain customers.
Sponsored by::Windows 8 App Store * Video on HackersandFounders.tv

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  • 1. 10 F*ck Ups Made Lessons Learned In Startup Customer Acquisition Joanna Lord VP of Growth Marketing @joannalord
  • 2. Where do I start?
  • 3. What tools do I need?
  • 4. How much money do I need?
  • 5. What should I be testing?
  • 6. slow your roll & start small.
  • 7. 10 Lessons Learnedin Startup Customer Acquisition
  • 8. YOUR STORY SANITY (SUCCESS)MEASUREMENT EXECUTION
  • 9. The Golden Circle Theory Why? The Cause How? Value Prop What? Product/Services Simon Sinek’s Ted Talk: http://bit.ly/dcDsbxlesson #1: find the “why” not the “what.” your story.
  • 10. lesson #2: lead with a resource. your story.
  • 11. lesson #3: find the right story words.Read this: Emotionally intelligent websites: http://bit.ly/GWGZ5m your story.
  • 12. lesson #4: embrace your grudge match. your story.
  • 13. lesson #5: do the expected uniquely. execution.
  • 14. lesson #6: know your strengths weaknesses. execution.
  • 15. lesson #7: invest in your employees/evangelists.Read these: 12 Gallup Questions: http://bit.ly/9kSBwY execution.
  • 16. lesson #8: ship market it fast. execution.
  • 17. lesson #9: know your levers. measurement.
  • 18. lesson #10: focus on growth momentum. measurement.
  • 19. YOUR STORY SANITY (SUCCESS)MEASUREMENT EXECUTION
  • 20. Where Do I Start?top secret: we are all in the same boat.
  • 21. THANK YOU! Joanna Lord VP of Growth MarketingQuestions? Hit me up: joanna@seomoz.org @joannalord

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