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So You Want To Do a Startup!
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So You Want To Do a Startup!

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My Agile2013 Workshop. So you want to do a startup! How do you get from idea to initial product launch?

My Agile2013 Workshop. So you want to do a startup! How do you get from idea to initial product launch?

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  • 1. So You Want to Do a Startup! Abby Fichtner @HackerChick Harvard Innovation Lab
  • 2. @HackerChick your startup isn’t business it’s hobby @Justin_Wilcox a a
  • 3. @HackerChick your startup hobby business fun obsession cost lots $ @Justin_Wilcox
  • 4. @HackerChick your startup fun obsession cost lots $ @Justin_Wilcox $150K salary opportunity cost hobby business
  • 5. @HackerChick your startup fun obsession cost lots $ @Justin_Wilcox profit $ hobby business
  • 6. @HackerChick
  • 7. @HackerChick ? What’s your idea
  • 8. @HackerChick Photo Credit: Poe Tatrum@HackerChick idea
  • 9. @HackerChick Go!
  • 10. @HackerChick • Can I Build It? Thinking ‘Bout Your Startup • Can I Get People to Know About It? • Can I Make Money From It?
  • 11. @HackerChick • Can I Make Money From It? Thinking ‘Bout Your Startup • Can I Get People to Know About It? • Can I Build It?
  • 12. @HackerChick
  • 13. @HackerChick COOL?
  • 14. @HackerChick Step #1 problem Find a worth solving
  • 15. @HackerChick We had an idea for a new product. We went off & built it, put it on our website.
  • 16. @HackerChick We had an idea for a new product. not a single person clicked thru We went off & built it, put it on our website.
  • 17. @HackerChick What did we learn from that? We had an idea for a new product. not a single person clicked thru We went off & built it, put it on our website.
  • 18. @HackerChick Was there a faster way to learn that? We had an idea for a new product. not a single person clicked thru We went off & built it, put it on our website.
  • 19. @HackerChick
  • 20. @HackerChick
  • 21. @HackerChick • Can I Make Money From It? Thinking ‘Bout Your Startup • Can I Get People to Know About It? • Can I Build It?
  • 22. @HackerChick
  • 23. @HackerChick
  • 24. @HackerChick
  • 25. @HackerChick
  • 26. @HackerChick@HackerChick
  • 27. @HackerChick@HackerChick
  • 28. @HackerChick 75,000 signups overnight
  • 29. @HackerChick $10 MILLION
  • 30. @HackerChick 69,000 backers
  • 31. @HackerChick site ? How do you get to your people
  • 32. @HackerChick customer know your Step #2
  • 33. vision
  • 34. @HackerChick
  • 35. @HackerChick Startup Goal VISION REALITY
  • 36. @HackerChick market team product
  • 37. @HackerChick market team product
  • 38. @HackerChick
  • 39. @HackerChick 10 100
  • 40. @HackerChick Photo Sharing Recipe App Facebook for <happy people/smart kids/psychos/dogs/travel agents/astronauts…> Group Travel Planning Discover Local Events
  • 41. @HackerChick small Start
  • 42. @HackerChick Brainstorm Customer Problem anyone who cooks can’t find recipes
  • 43. @HackerChick Brainstorm Customer Problem amateur gourmet chefs want to make fabulous food for friends & family dieters need to lose weight anyone who cooks can’t find recipes in college ^
  • 44. @HackerChick Go!
  • 45. @HackerChick Customer Interviews Photo Credit: Zimthiger (Flickr)
  • 46. @HackerChick@HackerChick
  • 47. @HackerChick What are the Top 3 Problems?
  • 48. @HackerChick How are they solving those problems today?
  • 49. @HackerChick Go!
  • 50. @HackerChick • Can I Make Money From It? Thinking ‘Bout Your Startup • Can I Get People to Know About It? • Can I Build It?
  • 51. @HackerChick Step #3 solution Find a that resonates
  • 52. @HackerChickBoston Startup School - @HackerChick@HackerChick Concierge Service (AKA Wizard of Oz)
  • 53. @HackerChick
  • 54. @HackerChick
  • 55. @HackerChick
  • 56. @HackerChick Step #4…n-1
  • 57. @HackerChick “In a great market – a market with lots of real potential customers – the market pulls product out of the startup.” - Marc Andreessen Product/Market Fit VISION REALITY
  • 58. @HackerChick • Can I Make Money From It? Thinking ‘Bout Your Startup • Can I Get People to Know About It? • Can I Build It?
  • 59. @HackerChick Step #n launch! when you have a quantum of utility @paulg, Y Combinator
  • 60. @HackerChick Go!
  • 61. @HackerChick • Your initial product Share • Your idea • Your customer • The problem you’re solving
  • 62. Abby Fichtner @HackerChick http://HackerChick.com Thanks!