So You Want To Do a Startup!

1,399 views

Published on

My Agile2013 Workshop. So you want to do a startup! How do you get from idea to initial product launch?

So You Want To Do a Startup!

  1. 1. So You Want to Do a Startup! Abby Fichtner @HackerChick Harvard Innovation Lab
  2. 2. @HackerChick your startup isn’t business it’s hobby @Justin_Wilcox a a
  3. 3. @HackerChick your startup hobby business fun obsession cost lots $ @Justin_Wilcox
  4. 4. @HackerChick your startup fun obsession cost lots $ @Justin_Wilcox $150K salary opportunity cost hobby business
  5. 5. @HackerChick your startup fun obsession cost lots $ @Justin_Wilcox profit $ hobby business
  6. 6. @HackerChick
  7. 7. @HackerChick ? What’s your idea
  8. 8. @HackerChick Photo Credit: Poe Tatrum@HackerChick idea
  9. 9. @HackerChick Go!
  10. 10. @HackerChick • Can I Build It? Thinking ‘Bout Your Startup • Can I Get People to Know About It? • Can I Make Money From It?
  11. 11. @HackerChick • Can I Make Money From It? Thinking ‘Bout Your Startup • Can I Get People to Know About It? • Can I Build It?
  12. 12. @HackerChick
  13. 13. @HackerChick COOL?
  14. 14. @HackerChick Step #1 problem Find a worth solving
  15. 15. @HackerChick We had an idea for a new product. We went off & built it, put it on our website.
  16. 16. @HackerChick We had an idea for a new product. not a single person clicked thru We went off & built it, put it on our website.
  17. 17. @HackerChick What did we learn from that? We had an idea for a new product. not a single person clicked thru We went off & built it, put it on our website.
  18. 18. @HackerChick Was there a faster way to learn that? We had an idea for a new product. not a single person clicked thru We went off & built it, put it on our website.
  19. 19. @HackerChick
  20. 20. @HackerChick
  21. 21. @HackerChick • Can I Make Money From It? Thinking ‘Bout Your Startup • Can I Get People to Know About It? • Can I Build It?
  22. 22. @HackerChick
  23. 23. @HackerChick
  24. 24. @HackerChick
  25. 25. @HackerChick
  26. 26. @HackerChick@HackerChick
  27. 27. @HackerChick@HackerChick
  28. 28. @HackerChick 75,000 signups overnight
  29. 29. @HackerChick $10 MILLION
  30. 30. @HackerChick 69,000 backers
  31. 31. @HackerChick site ? How do you get to your people
  32. 32. @HackerChick customer know your Step #2
  33. 33. vision
  34. 34. @HackerChick
  35. 35. @HackerChick Startup Goal VISION REALITY
  36. 36. @HackerChick market team product
  37. 37. @HackerChick market team product
  38. 38. @HackerChick
  39. 39. @HackerChick 10 100
  40. 40. @HackerChick Photo Sharing Recipe App Facebook for <happy people/smart kids/psychos/dogs/travel agents/astronauts…> Group Travel Planning Discover Local Events
  41. 41. @HackerChick small Start
  42. 42. @HackerChick Brainstorm Customer Problem anyone who cooks can’t find recipes
  43. 43. @HackerChick Brainstorm Customer Problem amateur gourmet chefs want to make fabulous food for friends & family dieters need to lose weight anyone who cooks can’t find recipes in college ^
  44. 44. @HackerChick Go!
  45. 45. @HackerChick Customer Interviews Photo Credit: Zimthiger (Flickr)
  46. 46. @HackerChick@HackerChick
  47. 47. @HackerChick What are the Top 3 Problems?
  48. 48. @HackerChick How are they solving those problems today?
  49. 49. @HackerChick Go!
  50. 50. @HackerChick • Can I Make Money From It? Thinking ‘Bout Your Startup • Can I Get People to Know About It? • Can I Build It?
  51. 51. @HackerChick Step #3 solution Find a that resonates
  52. 52. @HackerChickBoston Startup School - @HackerChick@HackerChick Concierge Service (AKA Wizard of Oz)
  53. 53. @HackerChick
  54. 54. @HackerChick
  55. 55. @HackerChick
  56. 56. @HackerChick Step #4…n-1
  57. 57. @HackerChick “In a great market – a market with lots of real potential customers – the market pulls product out of the startup.” - Marc Andreessen Product/Market Fit VISION REALITY
  58. 58. @HackerChick • Can I Make Money From It? Thinking ‘Bout Your Startup • Can I Get People to Know About It? • Can I Build It?
  59. 59. @HackerChick Step #n launch! when you have a quantum of utility @paulg, Y Combinator
  60. 60. @HackerChick Go!
  61. 61. @HackerChick • Your initial product Share • Your idea • Your customer • The problem you’re solving
  62. 62. Abby Fichtner @HackerChick http://HackerChick.com Thanks!

×