I updated my Lean Startup presentation for Agile 2011 to share what is happening in the startup community with the agile community and to show how Lean Startup is pushing Agile to the next level. Session Description: How does development look different when you're creating things that no one has ever created before? Lean Startup is about creating from a BIG VISION, where we want to change the world & do something really significant. It combines Agile Development with _Customer_ Development so we can be disciplined about how we create our startups. Learning (rather than working software) becomes our most important measure of progress and agile practices are pushed to the next level. Come get a glimpse of the next level of agile and discover how development looks different when you're changing the world.

1. Lean Startup
How Development Looks Different
when you’re Changing the World
Abby Fichtner
Developer Evangelist for Startups, Microsoft
@HackerChick
http://HackerChick.com

3. “Considering the incredible amount of human energy, passion, and
creativity that we invest in creating new products & services…
@EricRies

4. … it’s a terrible waste that so many of them fail.”
@EricRies

5. Promise of the Lean Startup
Instead of building our startups according to myths
We can guide them with facts and knowledge
@EricRies

13. “Most technology start‐ups fail not because the
technology doesn’t work, but because they’re making
something that there is not a real market for”
@EricRies

18. Kent Beck

20. “You’re way too dumb to figure
out whether your idea is good”
Andrew Mason, CEO of Groupon (NY Tech Meetup)

21. Startups are NOT small versions
of large organizations

23. $5 BILLION
ENGINEERING TRIUMPH
MILLIONS of CUSTOMERS
One of the Largest
Bankruptcies in
US History

24. “We’re a classic MBA case study in how NOT
to introduce a product.
First, we created a marvelous tech. achievement
Then, we asked how to make money on it.”
Iridium Interim CEO John A. Richardson

25. Get through the whole
loop as fast as possible

26. Minimum Viable Product (MVP)
strategy for fast & quantitative
market testing of a product or feature
wikipedia

27. We had an idea for a new product.
We went off & built it, put it on our website.
Not a single person clicked thru to it
What did we learn from that?

28. We had an idea for a new product.
We went off & built it, put it on our website.
Not a single person clicked thru to it
Was there a faster way to get through
that learning loop?

33. Problem: Unknown Solution: Unknown

34. Customer Development
@SGBlank

35. Lean Startup
@SGBlank

36. Product/Market Fit
When a product shows strong demand by
passionate users representing a sizeable market
The Entrepreneur’s Guide to Customer Development: A “Cheat Sheet” to the Four Steps (@BrantCooper, @Vlaskovits)

37. Get outside the building!

38. Customer Discovery
What is the problem?
Who has the problem?
@SGBlank

39. Customer Discovery
How important is the problem’s solution to the customer?
How valuable is the problem’s solution to the customer?
@SGBlank

40. Problem: Unknown Solution: Unknown

41. Customer Validation

42. OH at Lean Startup Circle Meetup

44. The unit of progress for
entrepreneurs is learning
@EricRies

45. @AshMaurya

46. @AshMaurya

47. @AshMaurya

48. @AshMaurya

50. @AshMaurya

51. @AshMaurya

53. WiredReach Case Study
BEFORE AFTER
2 week release cycles Multiple releases/day
Releases were all-day events Releases are non-events
Release size: 100’s LOC Release size: < 25 LOC
More emergency releases Less fire-fighting
@AshMaurya

55. @AshMaurya

60. But what does all of this mean for
AGILE?

61. Agile Projects are NOT large
versions of startups

63. 4%
9.75%

66. Shared Principles, Practices
Agile Development Practices (XP)
Discipline  Flexibility
Iteratively Evolve Solution
Continuous Learning
Continuously Deliver Value
Fail Fast

67. Pushing Agile to the Next Level
Agile Lean Startup
Recognize we don’t know solution …don’t even know Problem
Increments: Weeks Increments: Hours
Continuous Integration Continuous Deployment
Test in Mock Prod Environment Testing in Production
Opinions on Demos Behaviors in Production
Deliver value monthly (2-3 sprints) Deliver value daily
Done = Software Ready to Deploy Done = Validated Learning

69. Learn More
Eric Ries Steve Blank
@EricRies @sgblank
http://startuplessonslearned.com/ http://steveblank.com/
Kent Beck Ash Maurya
@KentBeck @AshMaurya
http://threeriversinstitute.org/
http://ashmaurya.com/
Abby Fichtner
@HackerChick
http://HackerChick.com