Lean Startup   How Development Looks Different    when you’re Changing the World                               Abby Fichtn...
“Considering the incredible amount of human energy, passion, and   creativity that we invest in creating new products & se...
… it’s a terrible waste that so many of them fail.”                                                 @EricRies
Promise of the Lean StartupInstead of building our startups according to mythsWe can guide them with facts and knowledge  ...
We won’t waste our time building   things that nobody wants.                              @EricRies
“Most technology start‐ups fail not because the technology doesn’t work, but because they’re making     something that the...
Furniture.com          3.5                         Furniture.com                                      EddieBauer.com      ...
$5 BILLION FAIL
@KentBeck
@KentBeck
Startups are NOT small versions     of large organizations
The unit of progress for entrepreneurs     is learning, not execution                                  @EricRies
What fun is spending months building  something that nobody wants?
mudaany activity that is wasteful anddoesn’t add value or is unproductive                                   wikipedia
Get through the wholeloop as fast as possible
Minimum Viable Product (MVP)strategy for fast & quantitativemarket testing of a product or feature                        ...
“Papa built our last tree house in a day!”“Yeah, but that tree house was a couple pallets                  and a ladder”  ...
We had an idea for a new product. We went off & built it, put it on our website.   Not a single person clicked thru to it ...
We had an idea for a new product.  We went off & built it, put it on our website.    Not a single person clicked thru to i...
Problem: Unknown   Solution: Unknown
Customer Development                       @SGBlank
Lean Startup               @SGBlank
Product/Market FitWhen a product shows strong demand by passionate users representing a sizeable market    The Entrepreneu...
Customer Developmentis not gathering requirements
If Henry Ford had asked his customers          what they wanted… They would have said a faster horse
Customer Development is  validating our vision
Get outside the building!
Customer DiscoveryWhat is the problem?Who has the problem?                       @SGBlank
Customer DiscoveryHow important is the problem’s solution to the customer?How valuable is the problem’s solution to the cu...
Problem: Unknown   Solution: Unknown
Problem: Unknown   Solution: Unknown
Customer Validation
Problem: Unknown   Solution: Unknown
OH at Lean Startup Circle Meetup
How do we maximize progress in aLean Startup?Answer: By maximizing learning
@AshMaurya
@AshMaurya
@AshMaurya
@AshMaurya
@AshMaurya
@AshMaurya
@AshMaurya
Get through the wholeloop as fast as possible
@AshMaurya
@AshMaurya
@AshMaurya
@AshMaurya
WiredReach Case StudyBEFORE                         AFTER2 week release cycles          Multiple releases/dayReleases were...
@AshMaurya
@AshMaurya
How DOES development lookdifferent at a startup?
Shared Principles, PracticesAgile Development Practices (XP)Flexible & IterativeFail FastStop the LineContinuous Learning
Beyond Agile…Agile                           Lean StartupSolution Unknown                Problem UnknownElicit Stories fro...
@KentBeck
@KentBeck
@KentBeck
Learn More   Eric Ries                                     Steve Blank   @EricRies                                     @sg...
Lean Startup: How Development Looks Different When You're Changing the World
Lean Startup: How Development Looks Different When You're Changing the World
Lean Startup: How Development Looks Different When You're Changing the World
Lean Startup: How Development Looks Different When You're Changing the World
Lean Startup: How Development Looks Different When You're Changing the World
Lean Startup: How Development Looks Different When You're Changing the World
Lean Startup: How Development Looks Different When You're Changing the World
Lean Startup: How Development Looks Different When You're Changing the World
Lean Startup: How Development Looks Different When You're Changing the World
Lean Startup: How Development Looks Different When You're Changing the World
Lean Startup: How Development Looks Different When You're Changing the World
Lean Startup: How Development Looks Different When You're Changing the World
Lean Startup: How Development Looks Different When You're Changing the World
Lean Startup: How Development Looks Different When You're Changing the World
Lean Startup: How Development Looks Different When You're Changing the World
Lean Startup: How Development Looks Different When You're Changing the World
Lean Startup: How Development Looks Different When You're Changing the World
Lean Startup: How Development Looks Different When You're Changing the World
Lean Startup: How Development Looks Different When You're Changing the World
Lean Startup: How Development Looks Different When You're Changing the World
Lean Startup: How Development Looks Different When You're Changing the World
Lean Startup: How Development Looks Different When You're Changing the World
Lean Startup: How Development Looks Different When You're Changing the World
Lean Startup: How Development Looks Different When You're Changing the World
Lean Startup: How Development Looks Different When You're Changing the World
Lean Startup: How Development Looks Different When You're Changing the World
Lean Startup: How Development Looks Different When You're Changing the World
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Lean Startup: How Development Looks Different When You're Changing the World

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How does development look different at a startup where learning (rather than working software) is our most important measure of progress?

Lean Startup is about creating companies with a BIG VISION, where we want to change the world and do something really significant. It's a methodology developed by Eric Ries to combine Agile Development with Customer Development so that we can be disciplined about how we create our startups. Come learn the concepts behind Lean Startup and discover how development looks different when you're creating things that nobody else done before.

[Slides from my Beantown .NET Presentation (April 7, 2011)]

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Lean Startup: How Development Looks Different When You're Changing the World

  1. 1. Lean Startup How Development Looks Different when you’re Changing the World Abby Fichtner Developer Evangelist for Startups, Microsoft @HackerChick http://HackerChick.com
  2. 2. “Considering the incredible amount of human energy, passion, and  creativity that we invest in creating new products & services… @EricRies
  3. 3. … it’s a terrible waste that so many of them fail.” @EricRies
  4. 4. Promise of the Lean StartupInstead of building our startups according to mythsWe can guide them with facts and knowledge @EricRies
  5. 5. We won’t waste our time building things that nobody wants. @EricRies
  6. 6. “Most technology start‐ups fail not because the technology doesn’t work, but because they’re making  something that there is not a real market for” @EricRies
  7. 7. Furniture.com 3.5 Furniture.com EddieBauer.com 3.0 Bhg.com Living.com 2.5% Reach 2.0 1.5 1.0 FAIL 0.5 ‘99 ‘00 ‘01 Source: PCData Online
  8. 8. $5 BILLION FAIL
  9. 9. @KentBeck
  10. 10. @KentBeck
  11. 11. Startups are NOT small versions of large organizations
  12. 12. The unit of progress for entrepreneurs is learning, not execution @EricRies
  13. 13. What fun is spending months building something that nobody wants?
  14. 14. mudaany activity that is wasteful anddoesn’t add value or is unproductive wikipedia
  15. 15. Get through the wholeloop as fast as possible
  16. 16. Minimum Viable Product (MVP)strategy for fast & quantitativemarket testing of a product or feature wikipedia
  17. 17. “Papa built our last tree house in a day!”“Yeah, but that tree house was a couple pallets  and a ladder” The Minimum Viable Tree House by Christian Wyglendowski
  18. 18. We had an idea for a new product. We went off & built it, put it on our website. Not a single person clicked thru to it What did we learn from that?
  19. 19. We had an idea for a new product.  We went off & built it, put it on our website. Not a single person clicked thru to itWas there a faster way to get through  that learning loop?
  20. 20. Problem: Unknown Solution: Unknown
  21. 21. Customer Development @SGBlank
  22. 22. Lean Startup @SGBlank
  23. 23. Product/Market FitWhen a product shows strong demand by passionate users representing a sizeable market The Entrepreneur’s Guide to Customer Development: A “Cheat Sheet” to the Four Steps (@BrantCooper, @Vlaskovits)
  24. 24. Customer Developmentis not gathering requirements
  25. 25. If Henry Ford had asked his customers what they wanted… They would have said a faster horse
  26. 26. Customer Development is validating our vision
  27. 27. Get outside the building!
  28. 28. Customer DiscoveryWhat is the problem?Who has the problem? @SGBlank
  29. 29. Customer DiscoveryHow important is the problem’s solution to the customer?How valuable is the problem’s solution to the customer? @SGBlank
  30. 30. Problem: Unknown Solution: Unknown
  31. 31. Problem: Unknown Solution: Unknown
  32. 32. Customer Validation
  33. 33. Problem: Unknown Solution: Unknown
  34. 34. OH at Lean Startup Circle Meetup
  35. 35. How do we maximize progress in aLean Startup?Answer: By maximizing learning
  36. 36. @AshMaurya
  37. 37. @AshMaurya
  38. 38. @AshMaurya
  39. 39. @AshMaurya
  40. 40. @AshMaurya
  41. 41. @AshMaurya
  42. 42. @AshMaurya
  43. 43. Get through the wholeloop as fast as possible
  44. 44. @AshMaurya
  45. 45. @AshMaurya
  46. 46. @AshMaurya
  47. 47. @AshMaurya
  48. 48. WiredReach Case StudyBEFORE AFTER2 week release cycles Multiple releases/dayReleases were all-day events Releases are non-eventsRelease size: 100’s LOC Release size: < 25 LOCMore emergency releases Less fire-fighting @AshMaurya
  49. 49. @AshMaurya
  50. 50. @AshMaurya
  51. 51. How DOES development lookdifferent at a startup?
  52. 52. Shared Principles, PracticesAgile Development Practices (XP)Flexible & IterativeFail FastStop the LineContinuous Learning
  53. 53. Beyond Agile…Agile Lean StartupSolution Unknown Problem UnknownElicit Stories from Customers Validate Features with Market Get Through the Loop2 Week Sprints as FAST as possibleContinuous Integration Continuous DeploymentDone = Software Ready to Go Done = Validated Learning
  54. 54. @KentBeck
  55. 55. @KentBeck
  56. 56. @KentBeck
  57. 57. Learn More Eric Ries Steve Blank @EricRies @sgblank http://startuplessonslearned.com/ http://steveblank.com/ Kent Beck Ash Maurya @KentBeck @AshMaurya http://threeriversinstitute.org/ http://ashmaurya.com/ Abby Fichtner @HackerChick http://HackerChick.com

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