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Lean Startup: How Development Looks Different When You're Changing the World


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How does development look different at a startup where learning (rather than working software) is our most important measure of progress? …

How does development look different at a startup where learning (rather than working software) is our most important measure of progress?

Lean Startup is about creating companies with a BIG VISION, where we want to change the world and do something really significant. It's a methodology developed by Eric Ries to combine Agile Development with Customer Development so that we can be disciplined about how we create our startups. Come learn the concepts behind Lean Startup and discover how development looks different when you're creating things that nobody else done before.

[Slides from my Beantown .NET Presentation (April 7, 2011)]

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  • 1. Lean Startup How Development Looks Different when you’re Changing the World Abby Fichtner Developer Evangelist for Startups, Microsoft @HackerChick
  • 2. “Considering the incredible amount of human energy, passion, and  creativity that we invest in creating new products & services… @EricRies
  • 3. … it’s a terrible waste that so many of them fail.” @EricRies
  • 4. Promise of the Lean StartupInstead of building our startups according to mythsWe can guide them with facts and knowledge @EricRies
  • 5. We won’t waste our time building things that nobody wants. @EricRies
  • 6. “Most technology start‐ups fail not because the technology doesn’t work, but because they’re making  something that there is not a real market for” @EricRies
  • 7. 3.5 3.0 2.5% Reach 2.0 1.5 1.0 FAIL 0.5 ‘99 ‘00 ‘01 Source: PCData Online
  • 8. $5 BILLION FAIL
  • 9. @KentBeck
  • 10. @KentBeck
  • 11. Startups are NOT small versions of large organizations
  • 12. The unit of progress for entrepreneurs is learning, not execution @EricRies
  • 13. What fun is spending months building something that nobody wants?
  • 14. mudaany activity that is wasteful anddoesn’t add value or is unproductive wikipedia
  • 15. Get through the wholeloop as fast as possible
  • 16. Minimum Viable Product (MVP)strategy for fast & quantitativemarket testing of a product or feature wikipedia
  • 17. “Papa built our last tree house in a day!”“Yeah, but that tree house was a couple pallets  and a ladder” The Minimum Viable Tree House by Christian Wyglendowski
  • 18. We had an idea for a new product. We went off & built it, put it on our website. Not a single person clicked thru to it What did we learn from that?
  • 19. We had an idea for a new product.  We went off & built it, put it on our website. Not a single person clicked thru to itWas there a faster way to get through  that learning loop?
  • 20. Problem: Unknown Solution: Unknown
  • 21. Customer Development @SGBlank
  • 22. Lean Startup @SGBlank
  • 23. Product/Market FitWhen a product shows strong demand by passionate users representing a sizeable market The Entrepreneur’s Guide to Customer Development: A “Cheat Sheet” to the Four Steps (@BrantCooper, @Vlaskovits)
  • 24. Customer Developmentis not gathering requirements
  • 25. If Henry Ford had asked his customers what they wanted… They would have said a faster horse
  • 26. Customer Development is validating our vision
  • 27. Get outside the building!
  • 28. Customer DiscoveryWhat is the problem?Who has the problem? @SGBlank
  • 29. Customer DiscoveryHow important is the problem’s solution to the customer?How valuable is the problem’s solution to the customer? @SGBlank
  • 30. Problem: Unknown Solution: Unknown
  • 31. Problem: Unknown Solution: Unknown
  • 32. Customer Validation
  • 33. Problem: Unknown Solution: Unknown
  • 34. OH at Lean Startup Circle Meetup
  • 35. How do we maximize progress in aLean Startup?Answer: By maximizing learning
  • 36. @AshMaurya
  • 37. @AshMaurya
  • 38. @AshMaurya
  • 39. @AshMaurya
  • 40. @AshMaurya
  • 41. @AshMaurya
  • 42. @AshMaurya
  • 43. Get through the wholeloop as fast as possible
  • 44. @AshMaurya
  • 45. @AshMaurya
  • 46. @AshMaurya
  • 47. @AshMaurya
  • 48. WiredReach Case StudyBEFORE AFTER2 week release cycles Multiple releases/dayReleases were all-day events Releases are non-eventsRelease size: 100’s LOC Release size: < 25 LOCMore emergency releases Less fire-fighting @AshMaurya
  • 49. @AshMaurya
  • 50. @AshMaurya
  • 51. How DOES development lookdifferent at a startup?
  • 52. Shared Principles, PracticesAgile Development Practices (XP)Flexible & IterativeFail FastStop the LineContinuous Learning
  • 53. Beyond Agile…Agile Lean StartupSolution Unknown Problem UnknownElicit Stories from Customers Validate Features with Market Get Through the Loop2 Week Sprints as FAST as possibleContinuous Integration Continuous DeploymentDone = Software Ready to Go Done = Validated Learning
  • 54. @KentBeck
  • 55. @KentBeck
  • 56. @KentBeck
  • 57. Learn More Eric Ries Steve Blank @EricRies @sgblank Kent Beck Ash Maurya @KentBeck @AshMaurya Abby Fichtner @HackerChick