Lean Startup: How Development Looks Different at a Startup

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How does development look different at a startup where learning (rather than working software) is our most important measure of progress? …

How does development look different at a startup where learning (rather than working software) is our most important measure of progress?

Lean Startup is about creating companies with a BIG VISION, where we want to change the world and do something really significant. It's a methodology developed by Eric Ries to combine Agile Development with Customer Development so that we can be disciplined about how we create our startups. Come learn the concepts behind Lean Startup and discover how development looks different when you're creating things that nobody else done before.

[Slides from my ScrumClub Presentation (December 9, 2010)]

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  • 1. Lean StartupHow Development Looks Different at a Startup Abby Fichtner Developer Evangelist for Startups, Microsoft @HackerChick http://HackerChick.com
  • 2. “Getting used to emergent design is hard because if feels like you’re going to be just hacking! And if you’ve prided yourself on being a very good developer and alwaysdoing well-thought-out designs, it turns your whole worldupside down and says “no, all those things you thoughtmade you great, now those same things actually make you abad developer.” Very world-rocking stuff.” - Abby Fichtner “Hacker Chick”
  • 3. “Considering the incredible amount of human energy, passion, and creativity that we invest in creating new products & services… @EricRies
  • 4. it’s a terrible waste that so many of them fail.” @EricRies
  • 5. Promise of the Lean StartupInstead of building our startups according to mythsWe can guide them with facts and knowledge @EricRies
  • 6. We won’t waste our time building things that nobody wants. @EricRies
  • 7. “Most technology start-ups fail not because thetechnology doesn’t work, but because they’re making something that there is not a real market for” @EricRies
  • 8. Furniture.com 3.5 Furniture.com EddieBauer.com 3.0 Bhg.com Living.com 2.5% Reach 2.0 1.5 1.0 FAIL 0.5 ‘99 ‘00 ‘01 Source: PCData Online
  • 9. $5 BILLION FAIL
  • 10. Startups are NOT small versions of large organizations
  • 11. The unit of progress for entrepreneurs is learning, not execution @EricRies
  • 12. What fun is spending months building something that nobody wants?
  • 13. mudaany activity that is wasteful anddoesn’t add value or is unproductive wikipedia
  • 14. Get through the wholeloop as fast as possible
  • 15. Minimum Viable Product (MVP)strategy for fast & quantitativemarket testing of a product or feature wikipedia
  • 16. “Papa built our last tree house in a day!”“Yeah, but that tree house was a couple pallets and a ladder” The Minimum Viable Tree House by Christian Wyglendowski
  • 17. We had an idea for a new product.We went off & built it, put it on our website. Not a single person clicked thru to it What did we learn from that?
  • 18. We had an idea for a new product.We went off & built it, put it on our website. Not a single person clicked thru to itWas there a faster way to get through that learning loop?
  • 19. How can we fail as fast as possible?
  • 20. Customer Developmentis not gathering requirements
  • 21. If Henry Ford had asked his customers what they wanted They would have said a faster horse
  • 22. Customer Development is validating our vision
  • 23. Product/Market FitWhen a product shows strong demand bypassionate users representing a sizeable market The Entrepreneur’s Guide to Customer Development: A “Cheat Sheet” to the Four Steps (@BrantCooper, @Vlaskovits)
  • 24. Customer Development @SGBlank
  • 25. Lean Startup @SGBlank
  • 26. Get outside the building!
  • 27. Customer DiscoveryWhat is the problem?Who has the problem? @SGBlank
  • 28. Customer DiscoveryHow important is the problem’s solution to the customer?How valuable is the problem’s solution to the customer? @SGBlank
  • 29. Customer Validation
  • 30. OH at Lean Startup Circle Meetup
  • 31. How do we maximize progress in aLean Startup?Answer: By maximizing learning
  • 32. @AshMaurya
  • 33. @AshMaurya
  • 34. @AshMaurya
  • 35. @AshMaurya
  • 36. @AshMaurya
  • 37. @AshMaurya
  • 38. Get through the wholeloop as fast as possible
  • 39. @AshMaurya
  • 40. @AshMaurya
  • 41. @AshMaurya
  • 42. @AshMaurya
  • 43. WiredReach Case StudyBEFORE AFTER2 week release cycles Multiple releases/dayReleases were all-day events Releases are non-eventsRelease size: 100’s LOC Release size: < 25 LOCMore emergency releases Less fire-fighting @AshMaurya
  • 44. @AshMaurya
  • 45. @AshMaurya
  • 46. How DOES development lookdifferent at a startup?
  • 47. Shared Principles, PracticesAgile Development Practices (XP)Flexible & IterativeFail FastStop the LineContinuous Learning
  • 48. Beyond AgileAgile Lean StartupSolution Unknown Problem UnknownElicit Stories from Customers Validate Features with Market Get Through the Loop2 Week Sprints as FAST as possibleContinuous Integration Continuous DeploymentDone = Software Ready to Go Done = Validated Learning
  • 49. Kent Beck
  • 50. Kent Beck
  • 51. Kent Beck
  • 52. Learn More Eric Ries @EricRies http://startuplessonslearned.com/ Steve Blank @sgblank http://steveblank.com/ Ash Maurya @ashmaurya http://ashmaurya.com/ Abby Fichtner @HackerChick http://HackerChick.com