Lean Startup: How Development Looks Different at a Startup

Lean StartupHow Development Looks Different at a Startup Abby Fichtner Developer Evangelist for Startups, Microsoft @HackerChick http://HackerChick.com

“Getting used to emergent design is hard because if feels like you’re going to be just hacking! And if you’ve prided yourself on being a very good developer and alwaysdoing well-thought-out designs, it turns your whole worldupside down and says “no, all those things you thoughtmade you great, now those same things actually make you abad developer.” Very world-rocking stuff.” - Abby Fichtner “Hacker Chick”

“Considering the incredible amount of human energy, passion, and creativity that we invest in creating new products & services… @EricRies

it’s a terrible waste that so many of them fail.” @EricRies

Promise of the Lean StartupInstead of building our startups according to mythsWe can guide them with facts and knowledge @EricRies

We won’t waste our time building things that nobody wants. @EricRies

“Most technology start-ups fail not because thetechnology doesn’t work, but because they’re making something that there is not a real market for” @EricRies

Furniture.com 3.5 Furniture.com EddieBauer.com 3.0 Bhg.com Living.com 2.5% Reach 2.0 1.5 1.0 FAIL 0.5 ‘99 ‘00 ‘01 Source: PCData Online

$5 BILLION FAIL

Startups are NOT small versions of large organizations

The unit of progress for entrepreneurs is learning, not execution @EricRies

What fun is spending months building something that nobody wants?

mudaany activity that is wasteful anddoesn’t add value or is unproductive wikipedia

Get through the wholeloop as fast as possible

Minimum Viable Product (MVP)strategy for fast & quantitativemarket testing of a product or feature wikipedia

“Papa built our last tree house in a day!”“Yeah, but that tree house was a couple pallets and a ladder” The Minimum Viable Tree House by Christian Wyglendowski

We had an idea for a new product.We went off & built it, put it on our website. Not a single person clicked thru to it What did we learn from that?

We had an idea for a new product.We went off & built it, put it on our website. Not a single person clicked thru to itWas there a faster way to get through that learning loop?

How can we fail as fast as possible?

Customer Developmentis not gathering requirements

If Henry Ford had asked his customers what they wanted They would have said a faster horse

Customer Development is validating our vision

Product/Market FitWhen a product shows strong demand bypassionate users representing a sizeable market The Entrepreneur’s Guide to Customer Development: A “Cheat Sheet” to the Four Steps (@BrantCooper, @Vlaskovits)

Customer Development @SGBlank

Lean Startup @SGBlank

Get outside the building!

Customer DiscoveryWhat is the problem?Who has the problem? @SGBlank

Customer DiscoveryHow important is the problem’s solution to the customer?How valuable is the problem’s solution to the customer? @SGBlank

Customer Validation

OH at Lean Startup Circle Meetup

How do we maximize progress in aLean Startup?Answer: By maximizing learning

@AshMaurya

Get through the wholeloop as fast as possible

@AshMaurya

WiredReach Case StudyBEFORE AFTER2 week release cycles Multiple releases/dayReleases were all-day events Releases are non-eventsRelease size: 100’s LOC Release size: < 25 LOCMore emergency releases Less fire-fighting @AshMaurya

@AshMaurya

How DOES development lookdifferent at a startup?

Shared Principles, PracticesAgile Development Practices (XP)Flexible & IterativeFail FastStop the LineContinuous Learning

Beyond AgileAgile Lean StartupSolution Unknown Problem UnknownElicit Stories from Customers Validate Features with Market Get Through the Loop2 Week Sprints as FAST as possibleContinuous Integration Continuous DeploymentDone = Software Ready to Go Done = Validated Learning

Kent Beck

Learn More Eric Ries @EricRies http://startuplessonslearned.com/ Steve Blank @sgblank http://steveblank.com/ Ash Maurya @ashmaurya http://ashmaurya.com/ Abby Fichtner @HackerChick http://HackerChick.com

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Lean Startup: How Development Looks Different at a Startup

by Abby Fichtner

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