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Lean StartupHow Development Looks Different at a Startup                                     Abby Fichtner             Dev...
“Getting used to emergent design is hard             because if feels like you’re going to be just             hacking! An...
“Considering the incredible amount of human energy, passion, and  creativity that we invest in creating new products & ser...
it’s a terrible waste that so many of them fail.”                                               @EricRies
Promise of the Lean StartupInstead of building our startups according to mythsWe can guide them with facts and knowledge  ...
We won’t waste our time building   things that nobody wants.                              @EricRies
“Most technology start-ups fail not because thetechnology doesn’t work, but because they’re making    something that there...
Furniture.com          3.5                         Furniture.com                                      EddieBauer.com      ...
$5 BILLION FAIL
Startups are NOT small versions     of large organizations
The unit of progress for entrepreneurs     is learning, not execution                                  @EricRies
What fun is spending months building  something that nobody wants?
mudaany activity that is wasteful anddoesn’t add value or is unproductive                                   wikipedia
Get through the wholeloop as fast as possible
Minimum Viable Product (MVP)strategy for fast & quantitativemarket testing of a product or feature                        ...
“Papa built our last tree house in a day!”“Yeah, but that tree house was a couple pallets                 and a ladder”   ...
We had an idea for a new product.We went off & built it, put it on our website.   Not a single person clicked thru to it  ...
We had an idea for a new product.We went off & built it, put it on our website.   Not a single person clicked thru to itWa...
How can we fail as fast as possible?
Customer Developmentis not gathering requirements
If Henry Ford had asked his customers          what they wanted They would have said a faster horse
Customer Development is  validating our vision
Product/Market FitWhen a product shows strong demand bypassionate users representing a sizeable market  The Entrepreneur’s...
Customer Development                       @SGBlank
Lean Startup               @SGBlank
Get outside the building!
Customer DiscoveryWhat is the problem?Who has the problem?                       @SGBlank
Customer DiscoveryHow important is the problem’s solution to the customer?How valuable is the problem’s solution to the cu...
Customer Validation
OH at Lean Startup Circle Meetup
How do we maximize progress in aLean Startup?Answer: By maximizing learning
@AshMaurya
@AshMaurya
@AshMaurya
@AshMaurya
@AshMaurya
@AshMaurya
Get through the wholeloop as fast as possible
@AshMaurya
@AshMaurya
@AshMaurya
@AshMaurya
WiredReach Case StudyBEFORE                         AFTER2 week release cycles          Multiple releases/dayReleases were...
@AshMaurya
@AshMaurya
How DOES development lookdifferent at a startup?
Shared Principles, PracticesAgile Development Practices (XP)Flexible & IterativeFail FastStop the LineContinuous Learning
Beyond AgileAgile                           Lean StartupSolution Unknown                Problem UnknownElicit Stories from...
Kent Beck
Kent Beck
Kent Beck
Learn More   Eric Ries   @EricRies   http://startuplessonslearned.com/   Steve Blank   @sgblank   http://steveblank.com/  ...
Lean Startup: How Development Looks Different at a Startup
Lean Startup: How Development Looks Different at a Startup
Lean Startup: How Development Looks Different at a Startup
Lean Startup: How Development Looks Different at a Startup
Lean Startup: How Development Looks Different at a Startup
Lean Startup: How Development Looks Different at a Startup
Lean Startup: How Development Looks Different at a Startup
Lean Startup: How Development Looks Different at a Startup
Lean Startup: How Development Looks Different at a Startup
Lean Startup: How Development Looks Different at a Startup
Lean Startup: How Development Looks Different at a Startup
Lean Startup: How Development Looks Different at a Startup
Lean Startup: How Development Looks Different at a Startup
Lean Startup: How Development Looks Different at a Startup
Lean Startup: How Development Looks Different at a Startup
Lean Startup: How Development Looks Different at a Startup
Lean Startup: How Development Looks Different at a Startup
Lean Startup: How Development Looks Different at a Startup
Lean Startup: How Development Looks Different at a Startup
Lean Startup: How Development Looks Different at a Startup
Lean Startup: How Development Looks Different at a Startup
Lean Startup: How Development Looks Different at a Startup
Lean Startup: How Development Looks Different at a Startup
Lean Startup: How Development Looks Different at a Startup
Lean Startup: How Development Looks Different at a Startup
Lean Startup: How Development Looks Different at a Startup
Lean Startup: How Development Looks Different at a Startup
Lean Startup: How Development Looks Different at a Startup
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Lean Startup: How Development Looks Different at a Startup

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How does development look different at a startup where learning (rather than working software) is our most important measure of progress?

Lean Startup is about creating companies with a BIG VISION, where we want to change the world and do something really significant. It's a methodology developed by Eric Ries to combine Agile Development with Customer Development so that we can be disciplined about how we create our startups. Come learn the concepts behind Lean Startup and discover how development looks different when you're creating things that nobody else done before.

[Slides from my ScrumClub Presentation (December 9, 2010)]

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Transcript of "Lean Startup: How Development Looks Different at a Startup"

  1. 1. Lean StartupHow Development Looks Different at a Startup Abby Fichtner Developer Evangelist for Startups, Microsoft @HackerChick http://HackerChick.com
  2. 2. “Getting used to emergent design is hard because if feels like you’re going to be just hacking! And if you’ve prided yourself on being a very good developer and alwaysdoing well-thought-out designs, it turns your whole worldupside down and says “no, all those things you thoughtmade you great, now those same things actually make you abad developer.” Very world-rocking stuff.” - Abby Fichtner “Hacker Chick”
  3. 3. “Considering the incredible amount of human energy, passion, and creativity that we invest in creating new products & services… @EricRies
  4. 4. it’s a terrible waste that so many of them fail.” @EricRies
  5. 5. Promise of the Lean StartupInstead of building our startups according to mythsWe can guide them with facts and knowledge @EricRies
  6. 6. We won’t waste our time building things that nobody wants. @EricRies
  7. 7. “Most technology start-ups fail not because thetechnology doesn’t work, but because they’re making something that there is not a real market for” @EricRies
  8. 8. Furniture.com 3.5 Furniture.com EddieBauer.com 3.0 Bhg.com Living.com 2.5% Reach 2.0 1.5 1.0 FAIL 0.5 ‘99 ‘00 ‘01 Source: PCData Online
  9. 9. $5 BILLION FAIL
  10. 10. Startups are NOT small versions of large organizations
  11. 11. The unit of progress for entrepreneurs is learning, not execution @EricRies
  12. 12. What fun is spending months building something that nobody wants?
  13. 13. mudaany activity that is wasteful anddoesn’t add value or is unproductive wikipedia
  14. 14. Get through the wholeloop as fast as possible
  15. 15. Minimum Viable Product (MVP)strategy for fast & quantitativemarket testing of a product or feature wikipedia
  16. 16. “Papa built our last tree house in a day!”“Yeah, but that tree house was a couple pallets and a ladder” The Minimum Viable Tree House by Christian Wyglendowski
  17. 17. We had an idea for a new product.We went off & built it, put it on our website. Not a single person clicked thru to it What did we learn from that?
  18. 18. We had an idea for a new product.We went off & built it, put it on our website. Not a single person clicked thru to itWas there a faster way to get through that learning loop?
  19. 19. How can we fail as fast as possible?
  20. 20. Customer Developmentis not gathering requirements
  21. 21. If Henry Ford had asked his customers what they wanted They would have said a faster horse
  22. 22. Customer Development is validating our vision
  23. 23. Product/Market FitWhen a product shows strong demand bypassionate users representing a sizeable market The Entrepreneur’s Guide to Customer Development: A “Cheat Sheet” to the Four Steps (@BrantCooper, @Vlaskovits)
  24. 24. Customer Development @SGBlank
  25. 25. Lean Startup @SGBlank
  26. 26. Get outside the building!
  27. 27. Customer DiscoveryWhat is the problem?Who has the problem? @SGBlank
  28. 28. Customer DiscoveryHow important is the problem’s solution to the customer?How valuable is the problem’s solution to the customer? @SGBlank
  29. 29. Customer Validation
  30. 30. OH at Lean Startup Circle Meetup
  31. 31. How do we maximize progress in aLean Startup?Answer: By maximizing learning
  32. 32. @AshMaurya
  33. 33. @AshMaurya
  34. 34. @AshMaurya
  35. 35. @AshMaurya
  36. 36. @AshMaurya
  37. 37. @AshMaurya
  38. 38. Get through the wholeloop as fast as possible
  39. 39. @AshMaurya
  40. 40. @AshMaurya
  41. 41. @AshMaurya
  42. 42. @AshMaurya
  43. 43. WiredReach Case StudyBEFORE AFTER2 week release cycles Multiple releases/dayReleases were all-day events Releases are non-eventsRelease size: 100’s LOC Release size: < 25 LOCMore emergency releases Less fire-fighting @AshMaurya
  44. 44. @AshMaurya
  45. 45. @AshMaurya
  46. 46. How DOES development lookdifferent at a startup?
  47. 47. Shared Principles, PracticesAgile Development Practices (XP)Flexible & IterativeFail FastStop the LineContinuous Learning
  48. 48. Beyond AgileAgile Lean StartupSolution Unknown Problem UnknownElicit Stories from Customers Validate Features with Market Get Through the Loop2 Week Sprints as FAST as possibleContinuous Integration Continuous DeploymentDone = Software Ready to Go Done = Validated Learning
  49. 49. Kent Beck
  50. 50. Kent Beck
  51. 51. Kent Beck
  52. 52. Learn More Eric Ries @EricRies http://startuplessonslearned.com/ Steve Blank @sgblank http://steveblank.com/ Ash Maurya @ashmaurya http://ashmaurya.com/ Abby Fichtner @HackerChick http://HackerChick.com
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