Creating Your MVPStartup Validation Hacks                             Abby Fichtner                             @HackerChi...
your            startup                         isn’t a   business                      a hobby               it’s@HackerC...
your startup       hobby             business                  fun               obsession               cost lots $@Hacke...
your startup       hobby                  business                       fun cost               opportunity               ...
your startup       hobby             business                  fun               obsession                             pro...
is your   startup                    going to be   business or               a   hobby ?@HackerChick
MVP Goal         VISION     REALITY@HackerChick
@HackerChick
@HackerChick
@HackerChick   Andrew Mason, CEO of Groupon (NY Tech Meetup)
you‘re way too                                dumb   to figure out whether your               idea   is                   ...
(MVP)    Minimum Viable Product@HackerChick
MVPWhat’s the smallest thing I can do…   business               vs                    hobby ?@HackerChick
@HackerChick
@HackerChick
COOL?@HackerChick
Step #1       Find a               problem                     worth solving@HackerChick
We had an idea for a new product.        We went off & built it, put it on our website.@HackerChick
We had an idea for a new product.        We went off & built it, put it on our website.       not a single person clicked ...
We had an idea for a new product.        We went off & built it, put it on our website.       not a single person clicked ...
We had an idea for a new product.        We went off & built it, put it on our website.       not a single person clicked ...
@HackerChick
@HackerChick
@HackerChick
@HackerChick
@HackerChick
@HackerChick
[MVP Tool] Landing Pages@HackerChick
@HackerChick
@HackerChick
@HackerChick
@HackerChick
@HackerChick
@HackerChick
Crowd Testing               $5      1.4%               $10     1.7%                sample: 5,549@HackerChick              ...
[MVP Tool] KickStarter@HackerChick
@HackerChick
[MVP Tool] Video@HackerChick
75,000signups overnight@HackerChick
$10 MILLION@HackerChick
69,000               backers@HackerChick
How do you get                     people                         page?               to your@HackerChick
know your               customer@HackerChick
@HackerChick
@HackerChick
10   100@HackerChick
@HackerChick
Photo Sharing App                                 Recipe App                Discover Local Events     Group Travel Plannin...
Photo Sharing App                                 Recipe App                Discover Local Events     Group Travel Plannin...
VC: “There are a million cloud storage startups!”    Drew: “Do you use any of them?”    VC: “No”                      Drew...
Know where your               target audience                          hangs out & speak to them in an                auth...
[MVP Tool] Business Model Canvas@HackerChick              http://LeanCanvas.com
Brainstorm     Customer          Problem    anyone who cooks   can’t find recipes@HackerChick
Brainstorm     Customer               Problem     anyone who cooks       can’t find recipes    amateur gourmet chefs   wan...
Brainstorm     Customer               Problem     anyone who cooks       can’t find recipes    amateur gourmet chefs   wan...
Brainstorm     Customer               Problem     anyone who cooks       can’t find recipes    amateur gourmet chefs   wan...
@HackerChick
Xcelerate - @HackerChick@HackerChick
Xcelerate - @HackerChick@HackerChick
@HackerChick
[MVP Tool]        Customer Interview@HackerChick
@HackerChick
What are the Top 3                  Problems?@HackerChick
How are they solving those       problems today?@HackerChick
Step #2       Find a               solution                      that resonates@HackerChick
[MVP Tool] Concierge Service                                   (AKA Wizard of Oz)Boston Startup School - @HackerChick@Hack...
@HackerChick
Concierge Test@HackerChick
@HackerChick
@HackerChick@HackerChick
remember to…        demosolutions with     target customers               before                             you build@Hac...
@HackerChick
[MVP Tool] Mashup@HackerChick
Step #3…n-1@HackerChick
Problem/Solution Fit@HackerChick
Step #n               launch!               when you have a     quantum of utility@HackerChick                     @paulg,...
speed prioritize for…               & excitement@HackerChick           @paulg, Y Combinator
but don’t be…                   too   minimal@HackerChick
Some MVP Tools  1. Business Model Canvas  2. Customer Interviews  3. Landing Pages  4. Kickstarter  5. Videos  6. Concierg...
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Creating Your MVP (or Startup Validation Hacks)

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My tech talk at Harvard Innovation Lab.

Do you have an idea for a startup but aren't quite sure where or how to start on your product?

Creating Minimum Viable Products allows you to quickly test out the assumptions you’re making about your business, validate that customers are indeed interested in – and willing to pay for – your solution, and help you to prioritize your product’s features. Hear case studies on what other, successful startups have done and learn a number of MVP tools you can use to quickly get your startup on the path to viability.

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Transcript of "Creating Your MVP (or Startup Validation Hacks)"

  1. 1. Creating Your MVPStartup Validation Hacks Abby Fichtner @HackerChick Harvard Innovation Lab http://HackerChick.com
  2. 2. your startup isn’t a business a hobby it’s@HackerChick @Justin_Wilcox
  3. 3. your startup hobby business fun obsession cost lots $@HackerChick @Justin_Wilcox
  4. 4. your startup hobby business fun cost opportunity obsession $150K salary cost lots $@HackerChick @Justin_Wilcox
  5. 5. your startup hobby business fun obsession profit $ cost lots $@HackerChick @Justin_Wilcox
  6. 6. is your startup going to be business or a hobby ?@HackerChick
  7. 7. MVP Goal VISION REALITY@HackerChick
  8. 8. @HackerChick
  9. 9. @HackerChick
  10. 10. @HackerChick Andrew Mason, CEO of Groupon (NY Tech Meetup)
  11. 11. you‘re way too dumb to figure out whether your idea is good@HackerChick Andrew Mason, CEO of Groupon (NY Tech Meetup)
  12. 12. (MVP) Minimum Viable Product@HackerChick
  13. 13. MVPWhat’s the smallest thing I can do… business vs hobby ?@HackerChick
  14. 14. @HackerChick
  15. 15. @HackerChick
  16. 16. COOL?@HackerChick
  17. 17. Step #1 Find a problem worth solving@HackerChick
  18. 18. We had an idea for a new product. We went off & built it, put it on our website.@HackerChick
  19. 19. We had an idea for a new product. We went off & built it, put it on our website. not a single person clicked thru@HackerChick
  20. 20. We had an idea for a new product. We went off & built it, put it on our website. not a single person clicked thru What did we learn from that?@HackerChick
  21. 21. We had an idea for a new product. We went off & built it, put it on our website. not a single person clicked thru Was there a faster way to learn that?@HackerChick
  22. 22. @HackerChick
  23. 23. @HackerChick
  24. 24. @HackerChick
  25. 25. @HackerChick
  26. 26. @HackerChick
  27. 27. @HackerChick
  28. 28. [MVP Tool] Landing Pages@HackerChick
  29. 29. @HackerChick
  30. 30. @HackerChick
  31. 31. @HackerChick
  32. 32. @HackerChick
  33. 33. @HackerChick
  34. 34. @HackerChick
  35. 35. Crowd Testing $5 1.4% $10 1.7% sample: 5,549@HackerChick @Justin_Wilcox, Bounce pre-orders
  36. 36. [MVP Tool] KickStarter@HackerChick
  37. 37. @HackerChick
  38. 38. [MVP Tool] Video@HackerChick
  39. 39. 75,000signups overnight@HackerChick
  40. 40. $10 MILLION@HackerChick
  41. 41. 69,000 backers@HackerChick
  42. 42. How do you get people page? to your@HackerChick
  43. 43. know your customer@HackerChick
  44. 44. @HackerChick
  45. 45. @HackerChick
  46. 46. 10 100@HackerChick
  47. 47. @HackerChick
  48. 48. Photo Sharing App Recipe App Discover Local Events Group Travel Planning Facebook for <happy people/smart kids/psychos/dogs/travel agents/astronauts…>@HackerChick
  49. 49. Photo Sharing App Recipe App Discover Local Events Group Travel Planning Facebook for <happy people/smart kids/psychos/dogs/travel agents/astronauts…>@HackerChick
  50. 50. VC: “There are a million cloud storage startups!” Drew: “Do you use any of them?” VC: “No” Drew: “…”@HackerChick
  51. 51. Know where your target audience hangs out & speak to them in an authentic way@HackerChick @drewhouston, Dropbox
  52. 52. [MVP Tool] Business Model Canvas@HackerChick http://LeanCanvas.com
  53. 53. Brainstorm Customer Problem anyone who cooks can’t find recipes@HackerChick
  54. 54. Brainstorm Customer Problem anyone who cooks can’t find recipes amateur gourmet chefs want to make fabulous food for friends & family@HackerChick
  55. 55. Brainstorm Customer Problem anyone who cooks can’t find recipes amateur gourmet chefs want to make fabulous food for friends & family dieters need to lose weight@HackerChick
  56. 56. Brainstorm Customer Problem anyone who cooks can’t find recipes amateur gourmet chefs want to make fabulous food for friends & family in college dieters ^ need to lose weight@HackerChick
  57. 57. @HackerChick
  58. 58. Xcelerate - @HackerChick@HackerChick
  59. 59. Xcelerate - @HackerChick@HackerChick
  60. 60. @HackerChick
  61. 61. [MVP Tool] Customer Interview@HackerChick
  62. 62. @HackerChick
  63. 63. What are the Top 3 Problems?@HackerChick
  64. 64. How are they solving those problems today?@HackerChick
  65. 65. Step #2 Find a solution that resonates@HackerChick
  66. 66. [MVP Tool] Concierge Service (AKA Wizard of Oz)Boston Startup School - @HackerChick@HackerChick@HackerChick
  67. 67. @HackerChick
  68. 68. Concierge Test@HackerChick
  69. 69. @HackerChick
  70. 70. @HackerChick@HackerChick
  71. 71. remember to… demosolutions with target customers before you build@HackerChick
  72. 72. @HackerChick
  73. 73. [MVP Tool] Mashup@HackerChick
  74. 74. Step #3…n-1@HackerChick
  75. 75. Problem/Solution Fit@HackerChick
  76. 76. Step #n launch! when you have a quantum of utility@HackerChick @paulg, Y Combinator
  77. 77. speed prioritize for… & excitement@HackerChick @paulg, Y Combinator
  78. 78. but don’t be… too minimal@HackerChick
  79. 79. Some MVP Tools 1. Business Model Canvas 2. Customer Interviews 3. Landing Pages 4. Kickstarter 5. Videos 6. Concierge Service 7. Existing Tools Mashup (WordPress, Wufoo, Google Forms, Wix, App Builders, etc.) 8. Your imagination@HackerChick

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