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Creating Your MVP (or Startup Validation Hacks)

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My tech talk at Harvard Innovation Lab. …

My tech talk at Harvard Innovation Lab.

Do you have an idea for a startup but aren't quite sure where or how to start on your product?

Creating Minimum Viable Products allows you to quickly test out the assumptions you’re making about your business, validate that customers are indeed interested in – and willing to pay for – your solution, and help you to prioritize your product’s features. Hear case studies on what other, successful startups have done and learn a number of MVP tools you can use to quickly get your startup on the path to viability.

Published in: Self Improvement, Business

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  • 1. Creating Your MVPStartup Validation Hacks Abby Fichtner @HackerChick Harvard Innovation Lab http://HackerChick.com
  • 2. your startup isn’t a business a hobby it’s@HackerChick @Justin_Wilcox
  • 3. your startup hobby business fun obsession cost lots $@HackerChick @Justin_Wilcox
  • 4. your startup hobby business fun cost opportunity obsession $150K salary cost lots $@HackerChick @Justin_Wilcox
  • 5. your startup hobby business fun obsession profit $ cost lots $@HackerChick @Justin_Wilcox
  • 6. is your startup going to be business or a hobby ?@HackerChick
  • 7. MVP Goal VISION REALITY@HackerChick
  • 8. @HackerChick
  • 9. @HackerChick
  • 10. @HackerChick Andrew Mason, CEO of Groupon (NY Tech Meetup)
  • 11. you‘re way too dumb to figure out whether your idea is good@HackerChick Andrew Mason, CEO of Groupon (NY Tech Meetup)
  • 12. (MVP) Minimum Viable Product@HackerChick
  • 13. MVPWhat’s the smallest thing I can do… business vs hobby ?@HackerChick
  • 14. @HackerChick
  • 15. @HackerChick
  • 16. COOL?@HackerChick
  • 17. Step #1 Find a problem worth solving@HackerChick
  • 18. We had an idea for a new product. We went off & built it, put it on our website.@HackerChick
  • 19. We had an idea for a new product. We went off & built it, put it on our website. not a single person clicked thru@HackerChick
  • 20. We had an idea for a new product. We went off & built it, put it on our website. not a single person clicked thru What did we learn from that?@HackerChick
  • 21. We had an idea for a new product. We went off & built it, put it on our website. not a single person clicked thru Was there a faster way to learn that?@HackerChick
  • 22. @HackerChick
  • 23. @HackerChick
  • 24. @HackerChick
  • 25. @HackerChick
  • 26. @HackerChick
  • 27. @HackerChick
  • 28. [MVP Tool] Landing Pages@HackerChick
  • 29. @HackerChick
  • 30. @HackerChick
  • 31. @HackerChick
  • 32. @HackerChick
  • 33. @HackerChick
  • 34. @HackerChick
  • 35. Crowd Testing $5 1.4% $10 1.7% sample: 5,549@HackerChick @Justin_Wilcox, Bounce pre-orders
  • 36. [MVP Tool] KickStarter@HackerChick
  • 37. @HackerChick
  • 38. [MVP Tool] Video@HackerChick
  • 39. 75,000signups overnight@HackerChick
  • 40. $10 MILLION@HackerChick
  • 41. 69,000 backers@HackerChick
  • 42. How do you get people page? to your@HackerChick
  • 43. know your customer@HackerChick
  • 44. @HackerChick
  • 45. @HackerChick
  • 46. 10 100@HackerChick
  • 47. @HackerChick
  • 48. Photo Sharing App Recipe App Discover Local Events Group Travel Planning Facebook for <happy people/smart kids/psychos/dogs/travel agents/astronauts…>@HackerChick
  • 49. Photo Sharing App Recipe App Discover Local Events Group Travel Planning Facebook for <happy people/smart kids/psychos/dogs/travel agents/astronauts…>@HackerChick
  • 50. VC: “There are a million cloud storage startups!” Drew: “Do you use any of them?” VC: “No” Drew: “…”@HackerChick
  • 51. Know where your target audience hangs out & speak to them in an authentic way@HackerChick @drewhouston, Dropbox
  • 52. [MVP Tool] Business Model Canvas@HackerChick http://LeanCanvas.com
  • 53. Brainstorm Customer Problem anyone who cooks can’t find recipes@HackerChick
  • 54. Brainstorm Customer Problem anyone who cooks can’t find recipes amateur gourmet chefs want to make fabulous food for friends & family@HackerChick
  • 55. Brainstorm Customer Problem anyone who cooks can’t find recipes amateur gourmet chefs want to make fabulous food for friends & family dieters need to lose weight@HackerChick
  • 56. Brainstorm Customer Problem anyone who cooks can’t find recipes amateur gourmet chefs want to make fabulous food for friends & family in college dieters ^ need to lose weight@HackerChick
  • 57. @HackerChick
  • 58. Xcelerate - @HackerChick@HackerChick
  • 59. Xcelerate - @HackerChick@HackerChick
  • 60. @HackerChick
  • 61. [MVP Tool] Customer Interview@HackerChick
  • 62. @HackerChick
  • 63. What are the Top 3 Problems?@HackerChick
  • 64. How are they solving those problems today?@HackerChick
  • 65. Step #2 Find a solution that resonates@HackerChick
  • 66. [MVP Tool] Concierge Service (AKA Wizard of Oz)Boston Startup School - @HackerChick@HackerChick@HackerChick
  • 67. @HackerChick
  • 68. Concierge Test@HackerChick
  • 69. @HackerChick
  • 70. @HackerChick@HackerChick
  • 71. remember to… demosolutions with target customers before you build@HackerChick
  • 72. @HackerChick
  • 73. [MVP Tool] Mashup@HackerChick
  • 74. Step #3…n-1@HackerChick
  • 75. Problem/Solution Fit@HackerChick
  • 76. Step #n launch! when you have a quantum of utility@HackerChick @paulg, Y Combinator
  • 77. speed prioritize for… & excitement@HackerChick @paulg, Y Combinator
  • 78. but don’t be… too minimal@HackerChick
  • 79. Some MVP Tools 1. Business Model Canvas 2. Customer Interviews 3. Landing Pages 4. Kickstarter 5. Videos 6. Concierge Service 7. Existing Tools Mashup (WordPress, Wufoo, Google Forms, Wix, App Builders, etc.) 8. Your imagination@HackerChick