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Beyond the Startup: Being Lean in Startups & Beyond
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Beyond the Startup: Being Lean in Startups & Beyond

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The thing about startups is that they're in a race. They need to find a way to start bringing in money before they run out of the money they have. This forces them to find ways to operate extremely ...

The thing about startups is that they're in a race. They need to find a way to start bringing in money before they run out of the money they have. This forces them to find ways to operate extremely quickly. They cut all the fat and just focus on what needs to be done. They learn at incredible rates about what will and will not work and use that knowledge to create products that customers will love. As a result, the really good ones are able to beat out larger organizations with many more resources. Imagine if those larger organizations, with so many resources, could operate as lean as a startup?

In this presentation, I share techniques that startups are doing today to be lean and talk about how some of these same principles can be applied within companies of any size.

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Beyond the Startup: Being Lean in Startups & Beyond Beyond the Startup: Being Lean in Startups & Beyond Presentation Transcript

  • Abby Fichtner @HackerChick Harvard Innovation Lab Beyond the Startup Being Lean in Startups & Beyond
  • @HackerChick Jeff Bezos, Amazon "If you only do things where you know the answer in advance, your company goes away."
  • @HackerChick
  • @HackerChick 1. Eliminate Waste What Would a Startup Do? 5. FOCUS! 2. Start Small 3. Deeply Understand Customers 4. Always Be Learning 6. Move Fast
  • @HackerChick Eliminate Waste
  • @HackerChick muda any activity that is unproductive or that doesn’t add value today
  • @HackerChick YAGNI (You Ain’t Gonna Need It)
  • @HackerChick
  • @HackerChick
  • @HackerChick out of9 new products fail 10
  • @HackerChick@HackerChick
  • @HackerChick FAIL @HackerChick
  • @HackerChick * building something nobody wants is the worst kind of waste Eliminate Waste*
  • @HackerChick MILLIONS of CUSTOMERS $5 BILLION ENGINEERING TRIUMPH @HackerChick
  • @HackerChick FAIL MILLIONS of CUSTOMERS One of the Largest Bankruptcies in US History $5 BILLION ENGINEERING TRIUMPH @HackerChick
  • @HackerChick “We’re a classic MBA case study in how NOT to introduce a product. First, we created a marvelous tech. achievement Then, we asked how to make money on it.” Iridium Interim CEO John A. Richardson
  • @HackerChick
  • @HackerChick
  • @HackerChick “Talk is cheap. Show me the code.” - Linus Torvalds MVP
  • @HackerChick@HackerChick
  • @HackerChick
  • @HackerChick
  • @HackerChick
  • @HackerChick@HackerChick
  • @HackerChick@HackerChick Would you like recommendations for a hotel? Yes No Would you like recommendations for a hotel? Yes No
  • @HackerChick@HackerChick ERROR: SYSTEM UNAVAILABLE
  • @HackerChick Small Start
  • @HackerChick Goal VISION REALITY
  • @HackerChick GoBig VISION
  • @HackerChick@HackerChick
  • @HackerChick@HackerChick
  • @HackerChick GO SMALL (dominate small market) GoBig VISION
  • @HackerChick
  • @HackerChick 10 100
  • @HackerChick Deeply Understand Customers
  • @HackerChick@HackerChick
  • @HackerChick 75,000 signups overnight
  • @HackerChick VC: “There are a million cloud storage startups!” Drew: “Do you use any of them?” VC: “No” Drew: “…”
  • @HackerChick Know where your target audience hangs out & speak to them in an authentic way @drewhouston, Dropbox
  • @HackerChick@HackerChick
  • @HackerChick
  • @HackerChick Always Be Learning
  • @HackerChick Single Biggest Predictor of Failure? 300 startups surveyed (src: Don Sull, "The Upside of Turbulence”)
  • @HackerChick Single Biggest Predictor of Failure? 300 startups surveyed (src: Don Sull, "The Upside of Turbulence”) Sticking to Initial Business Plan
  • @HackerChick The unit of progress for entrepreneurs is learning
  • @HackerChick
  • @HackerChick
  • @HackerChick
  • @HackerChick@HackerChick
  • @HackerChick FOCUS!
  • @HackerChick What’s Your Most Important metric?
  • @HackerChick
  • @HackerChick @ashmaurya, Running Lean
  • @HackerChick @ashmaurya, Running Lean
  • @HackerChick
  • @HackerChick Fast Move
  • @HackerChick
  • @HackerChick OH at Lean Startup Circle Meetup
  • @HackerChick OH at Lean Startup Circle Meetup
  • @HackerChick
  • @HackerChick @AshMaurya
  • @HackerChick @AshMaurya
  • @HackerChick @AshMaurya
  • @HackerChick @AshMaurya
  • @HackerChick @AshMaurya
  • @HackerChick Confidence Service as a “we’ve already done this 9,999 times”
  • @HackerChick@HackerChick
  • @HackerChick 2 week release cycles Multiple releases/day Releases were all-day events Releases are non-events Release size: 100’s LOC Release size: < 25 LOC More emergency releases Less fire-fighting @AshMaurya Before After
  • @HackerChick Think like a Startup
  • @HackerChick Agile solution unknown
  • @HackerChick Lean Startup problem unknown
  • @HackerChick 1. Eliminate Waste What Can You Do? 5. FOCUS! 2. Start Small 3. Deeply Understand Customers 4. Always Be Learning 6. Move Fast
  • Abby Fichtner @HackerChick http://HackerChick.com Thanks!