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Status of Web Analytics Russia 2013

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Based on a detailed survey this study shows the current status of Web Analytics in Russia - 2013. Conversion, Web Analytics, Online Marketing and eCommerce Optimization are some of the topics covered. …

Based on a detailed survey this study shows the current status of Web Analytics in Russia - 2013. Conversion, Web Analytics, Online Marketing and eCommerce Optimization are some of the topics covered. It is a direct comparison with the survey from 2012. Digital Intelligence in Russia - Business Intelligence combined with Web Analytics.


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  • 1. THE STATUS OF WEB ANALYTICS IN Web Analytics Survey-Study 2013 RUSSIA Published 02nd July 2013 by Ralf Haberich, web-analytics-blog.de Twitter.com/RalfHaberich RUSSIA
  • 2. SURVEY METHODOLOGY • CONDUCTED BETWEEN 28 March AND 10 May 2013 – Online using a software provided by freepoll.com • PARTICIPANTS WERE RECRUITED ONLINE VIA – Business platforms – Online advertising – Direct approach • TOTAL SAMPLE SIZE WAS n = 38 • CONDUCTED BETWEEN 28 March AND 10 May 2013 – Online using a software provided by freepoll.com • PARTICIPANTS WERE RECRUITED ONLINE VIA – Business platforms – Online advertising – Direct approach • TOTAL SAMPLE SIZE WAS n = 38 STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
  • 3. THE GOALS OF THIS SURVEY-STUDY WERE TO CREATE A CLEAR OVERVIEW OF THE WEB ANALYTIS MARKETING IN RUSSIA AND FUTURE TRENDS AS WELL AS COMPARISON 2012 vs 2013. THE GOALS OF THIS SURVEY-STUDY WERE TO CREATE A CLEAR OVERVIEW OF THE WEB ANALYTIS MARKETING IN RUSSIA AND FUTURE TRENDS AS WELL AS COMPARISON 2012 vs 2013. STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
  • 4. EXECUTIVE SUMMARY STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
  • 5. EXECUTIVE SUMMARY • RUSSIAN MARKET IS ONE OF THE FASTEST GROWING MARKETS IN ONLINE MARKETING • USAGE OF WEB ANALYTICS IS VERY WIDELY SPREAD • GOOGLE ANALYTICS MARKET SHARE DECREASING • ADOBE & WEBTREKK WINNING MARKET SHARES • TRUST IN FREE TOOLS IS DECREASING • ANALYTICS GETS A C-LEVEL PRIORITY • RUSSIAN MARKET IS ONE OF THE FASTEST GROWING MARKETS IN ONLINE MARKETING • USAGE OF WEB ANALYTICS IS VERY WIDELY SPREAD • GOOGLE ANALYTICS MARKET SHARE DECREASING • ADOBE & WEBTREKK WINNING MARKET SHARES • TRUST IN FREE TOOLS IS DECREASING • ANALYTICS GETS A C-LEVEL PRIORITY STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
  • 6. EXECUTIVE SUMMARY • MORE AGENCIES & EXTERNAL SOURCES ARE ACTIVE TO SUPPORT WITH ANALYTICS KNOWLEDGE • ABOUT 70% PROVE ANALYTICS TO BE IMPORTANT OR VERY IMPORTANT • CAMPAIGN ANALYSIS & WEBSITE OPTIMIZATION ARE KEY TASKS • MORE JUNIOR PROFILES MOVE INTO ANALYTICS • PERSONAL DEVELOPMENT IS A CRITICAL ISSUE • MORE AGENCIES & EXTERNAL SOURCES ARE ACTIVE TO SUPPORT WITH ANALYTICS KNOWLEDGE • ABOUT 70% PROVE ANALYTICS TO BE IMPORTANT OR VERY IMPORTANT • CAMPAIGN ANALYSIS & WEBSITE OPTIMIZATION ARE KEY TASKS • MORE JUNIOR PROFILES MOVE INTO ANALYTICS • PERSONAL DEVELOPMENT IS A CRITICAL ISSUE STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
  • 7. The Conclcusion STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de The Conclcusion
  • 8. THE CONCLUSION • REPORTING TO THE CEO WILL BE A CRUCIAL TASK FOR ANALYTICS MANAGERS • FREE TOOLS NEED TO JUSTIFY THEIR EXISTENCE OVER HIGH-END SOLUTIONS • REQUIREMENTS IN RUSSIAN MARKET CHANGES RAPIDLY • REPORTING TO THE CEO WILL BE A CRUCIAL TASK FOR ANALYTICS MANAGERS • FREE TOOLS NEED TO JUSTIFY THEIR EXISTENCE OVER HIGH-END SOLUTIONS • REQUIREMENTS IN RUSSIAN MARKET CHANGES RAPIDLY STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
  • 9. PROFILE OF SURVEY PARTICIPANTS STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
  • 10. PROFILE OF PARTICIPANTS Sector of your company? Media Agency/Consulting STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de 22 % Travel Finance Retail/eCommerce High Tech/IT Telecommunications Other
  • 11. PROFILE OF PARTICIPANTS Sector of your company? 22 % Media Agency/Consulting Travel Finance Retail/eCommerce COMPARISON 2012/2013 STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de 22 % High Tech/IT Telecommunications Other 2013 28,5% 2012
  • 12. Function within the company? PROFILE OF PARTICIPANTS Founder C-Level (CEO, CCO, CMO) STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de 0 10 20 30 40 50 1 C-Level (CEO, CCO, CMO) Upper Management (Head of, VP) Middle Management Junior Management
  • 13. Function within the company? PROFILE OF PARTICIPANTS C-Level (CEO, CCO, CMO) Founder COMPARISON 2012/2013 STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de 0 5 10 15 20 25 30 35 40 45 Junior Management Middle Management Upper Management (Head of, VP) 2012 2013
  • 14. Connection to Web Anaytics? PROFILE OF PARTICIPANTS Other Consultant at Web Analytics Vendor Individual Web Analytics Consultant Web Analytics User - Expert - Agency STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de 0 5 10 15 20 1 Web Analytics User - Expert - Agency Web Analytics User - Advanced - Agency Web Analytics User - Beginner - Agency Web Analytics User - Expert - as End User Web Analytics User - Advanced - as End User Web Analytics User - Beginner - as End User
  • 15. Connection to Web Anaytics? PROFILE OF PARTICIPANTS Individual Web Analytics Consultant Consultant at Web Analytics Vendor Sales Representative at Web Analytics Vendor Other COMPARISON 2012/2013 STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de 0 5 10 15 20 25 30 35 Web Analytics User - Beginner - as End User Web Analytics User - Advanced - as End User Web Analytics User - Expert - as End User Web Analytics User - Beginner - Agency Web Analytics User - Advanced - Agency Web Analytics User - Expert - Agency 2012 2013
  • 16. How long in Web Analytics space? PROFILE OF PARTICIPANTS 30 35 40 45 52 % Male Female STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de Your Gender? 0 5 10 15 20 25 Less than 1 year 1 to 2 years 2 to 4 years 5 to 7 years 8 to 10 years More than 10 years Don´t know
  • 17. How long in Web Analytics space? PROFILE OF PARTICIPANTS 52 % 30 35 40 45 2013 2012 COMPARISON 2012/2013 STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de Your Gender? 2013 0 5 10 15 20 25 Less than 1 year 1 to 2 years 2 to 4 years 5 to 7 years 8 to 10 years More than 10 years Don´t know 69% Male Female 2012
  • 18. Employees within your company? PROFILE OF PARTICIPANTS 31 % 1 2 to 10 11 to 50 STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de 31 % 11 to 50 51 to 100 101 to 500 501 to 1.000 More than 1.000
  • 19. Employees within your company? PROFILE OF PARTICIPANTS 31 % 1 2 to 10 11 to 50 51 to 100 COMPARISON 2012/2013 STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de 51 to 100 101 to 500 501 to 1.000 More than 1.000 22,1% 2012 2013
  • 20. POSITIONING OF WEB ANALYTICS WITHIN THE COMPANY POSITIONING OF WEB ANALYTICS WITHIN THE COMPANY STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
  • 21. POSITIONING OF WEB ANALYTICS Operating in Russia only? Yes No STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de Service/Products online only? 55,2 % 65,5 %
  • 22. POSITIONING OF WEB ANALYTICS Operating in Russia only? 55,2 % Yes No 65,5 % 2013 COMPARISON 2012/2013 STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de Service/Products online only? 55,2 % 65,5 % 60,3% 2012 68,9% 2012 2013
  • 23. Usage status of Web Analytics? POSITIONING OF WEB ANALYTICS Data Collection STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de 23 % Reporting Analysis Website Optimization Business Integration Business Optimization
  • 24. Usage status of Web Analytics? POSITIONING OF WEB ANALYTICS Data Collection Reporting Analysis 2013 COMPARISON 2012/2013 STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de 23 % Website Optimization Business Integration Business Optimization 25,9% 2012
  • 25. IMPORTANCE OF WEB ANALYTICS STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
  • 26. IMPORTANCE OF WEB ANALYTICS Outcome for your direct work? Not so important Not important at all STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de 0 5 10 15 20 25 30 35 40 45 Very important Important Relatively important
  • 27. IMPORTANCE OF WEB ANALYTICS Outcome for your direct work? Not so important Not important at all COMPARISON 2012/2013 STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de 0 5 10 15 20 25 30 35 40 45 50 Very important Important Relatively important 2012 2013
  • 28. Outcome for your company at all? IMPORTANCE OF WEB ANALYTICS Not so important Not important at all STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de 0 5 10 15 20 25 30 35 40 Very important Important Relatively important
  • 29. Outcome for your company at all? IMPORTANCE OF WEB ANALYTICS Not so important Not important at all COMPARISON 2012/2013 STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de 0 5 10 15 20 25 30 35 40 45 50 Very important Important Relatively important 2012 2013
  • 30. Outcome comparison! IMPORTANCE OF WEB ANALYTICS Not so important Not important at all STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de 0 5 10 15 20 25 30 35 40 45 Very important Important Relatively important Company overall Direct work environment
  • 31. Purpose of Usage? IMPORTANCE OF WEB ANALYTICS 20 % Campaign Analysis Landing Page Optimization Customer Segmentation STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de Customer Segmentation Internal Site Search Analysis Conversion Optimization A/B Testing Multivariate Testing Enrichment of Data Business Intelligence
  • 32. Purpose of Usage? IMPORTANCE OF WEB ANALYTICS 20 % Campaign Analysis Landing Page Optimization Customer Segmentation Internal Site Search Analysis Conversion Optimization COMPARISON 2012/2013 STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de Conversion Optimization A/B Testing Multivariate Testing Enrichment of Data Business Intelligence 2013 19,2% 2012
  • 33. Achievements through Analytics? IMPORTANCE OF WEB ANALYTICS 6 8 10 12 14 16 STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de 0 2 4
  • 34. Achievements through Analytics? IMPORTANCE OF WEB ANALYTICS 10 15 20 25 COMPARISON 2012/2013 STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de 0 5 2013 2012
  • 35. WEB ANALYTICS TOOL USAGE STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
  • 36. WEB ANALYTICS TOOL USAGE Implemented Analytics solution? 42,3 % Google Analytics Other free tool Adobe STATUS of WEB ANALYTICS in RUSSA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de 42,3 % Adobe comScore Corementrics Webtrends Webtrekk Other
  • 37. WEB ANALYTICS TOOL USAGE Implemented Analytics solution? 42,3 % Google Analytics Other free tool Adobe comScore Corementrics COMPARISON 2012/2013 STATUS of WEB ANALYTICS in RUSSA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de Corementrics Webtrends Webtrekk Other 44,3% 2012 2013
  • 38. Regular usage when 2 or more? WEB ANALYTICS TOOL USAGE Google Analytics Other free tool STATUS of WEB ANALYTICS in RUSSA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de 53,8 % Adobe (Omniture) Corementrics Other Only one tool
  • 39. Regular usage when 2 or more? WEB ANALYTICS TOOL USAGE Google Analytics Other free tool Adobe (Omniture) Corementrics COMPARISON 2012/2013 STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de 53,8 % Corementrics Other Only one tool 2013 65,5% 2012
  • 40. Budgetholder dept. location? WEB ANALYTICS TOOL USAGE HR External Other STATUS of WEB ANALYTICS in RUSSIA - STUDY 2012 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de 0 10 20 30 40 50 60 70 Marketing Management IT Sales HR
  • 41. Budgetholder dept. location? WEB ANALYTICS TOOL USAGE HR External Other COMPARISON 2012/2013 STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de 0 10 20 30 40 50 60 70 80 Marketing Management IT Sales HR 2012 2013
  • 42. Project Leader dept. location? WEB ANALYTICS TOOL USAGE HR External Other STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de 0 10 20 30 40 50 60 Marketing Management IT Sales HR
  • 43. Project Leader dept. location? WEB ANALYTICS TOOL USAGE HR External Other COMPARISON 2012/2013 STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de 0 10 20 30 40 50 60 70 80 Marketing Management IT Sales HR 2012 2013
  • 44. Should Analytics be an own unit? WEB ANALYTICS TOOL USAGE Yes STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de 69,6 % Yes No
  • 45. Should Analytics be an own unit? WEB ANALYTICS TOOL USAGE Yes 2013 COMPARISON 2012/2013 STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de 69,6 % Yes No 63,3% 2013
  • 46. SATISFACTION AND RELIABILITY OF WEB ANALYTICS SATISFACTION AND RELIABILITY OF WEB ANALYTICS STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
  • 47. SATISFACTION AND RELIABILITY Do you trust the Analytics data? 70 80 90 100 STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de 0 10 20 30 40 50 60 1 Yes No
  • 48. SATISFACTION AND RELIABILITY Do you trust the Analytics data? 60 70 80 90 100 COMPARISON 2012/2013 STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de 0 10 20 30 40 50 60 Yes No 2013 2012
  • 49. Free tool as reliable as paid? SATISFACTION AND RELIABILITY 40 50 60 70 STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de 0 10 20 30 40 1 Yes No
  • 50. Free tool as reliable as paid? SATISFACTION AND RELIABILITY 40 50 60 70 COMPARISON 2012/2013 STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de 0 10 20 30 40 Yes No 2013 2012
  • 51. Next solution you choose will be? SATISFACTION AND RELIABILITY STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de 56 % Free Paid
  • 52. Next solution you choose will be? SATISFACTION AND RELIABILITY 56 % Free Paid COMPARISON 2012/2013 STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de 56 % Paid 68,5% 2012 2013
  • 53. PRESENCE VS. FUTURE IN WEB ANALYTICS PRESENCE VS. FUTURE IN WEB ANALYTICS STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
  • 54. PRESENCE VS. FUTURE Focus in 2013? Planning to… …reduce Website costs …increase Online Revenue …improve Conversion …implement a High End Web Analytics solution STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de 0 2 4 6 8 10 12 14 16 18 …increase Website performance …develop relevant KPIs …raise awareness at Top Management …train additional employees on tool …hire new people for Web Analytics team …reduce Website costs
  • 55. PRESENCE VS. FUTURE Focus in 2013? Planning to… …reduce Website costs …increase Online Revenue …improve Conversion …implement a High End Web Analytics solution COMPARISON 2012/2013 STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de 0 5 10 15 20 25 …increase Website performance …develop relevant KPIs …raise awareness at Top Management …train additional employees on tool …hire new people for Web Analytics team …reduce Website costs 2012 2013
  • 56. Focus in 2014-2016? Planning to… PRESENCE VS. FUTURE …reduce Website costs …increase Online Revenue …improve Conversion …implement a High End Web Analytics solution STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de 0 2 4 6 8 10 12 14 16 18 20 …increase Website performance …develop relevant KPIs …raise awareness at Top Management …train additional employees on tool …hire new people for Web Analytics team …reduce Website costs
  • 57. Focus in 2014-2016? Planning to… PRESENCE VS. FUTURE …reduce Website costs …increase Online Revenue …improve Conversion …implement a High End Web Analytics solution COMPARISON 2012/2013 STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de 0 5 10 15 20 25 …increase Website performance …develop relevant KPIs …raise awareness at Top Management …train additional employees on tool …hire new people for Web Analytics team …reduce Website costs 2012 2013
  • 58. Where to increase budget? PRESENCE VS. FUTURE 36 % STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de 36 % Web Analytics tool Web Analytucs users Budget will not be inreased
  • 59. Where to increase budget? PRESENCE VS. FUTURE 36 % Web Analytics tool Web Analytucs users COMPARISON 2012/2013 STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de Budget will not be inreased 54,9% 2012 2013
  • 60. Still work at Analytics in 5 years? PRESENCE VS. FUTURE STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de 72 % Yes No Not sure
  • 61. Still work at Analytics in 5 years? PRESENCE VS. FUTURE Yes No COMPARISON 2012/2013 STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de 72 % No Not sure 80,4% 2013 2012
  • 62. Personal Development given? PRESENCE VS. FUTURE STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de 60 % Yes No Not sure
  • 63. Personal Development given? PRESENCE VS. FUTURE 60 % Yes No COMPARISON 2012/2013 STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de 60 % No Not sure 74,5% 2012 2013
  • 64. Who to report to as Web Analyst? PRESENCE VS. FUTURE 40 50 60 70 80 STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de 0 10 20 30 40 Head of Marketing / Chief Marketing Officer Head of IT / Chief Inforamtion Officer / Chief Technology Officer CEO Other
  • 65. Who to report to as Web Analyst? PRESENCE VS. FUTURE 50 60 70 80 90 COMPARISON 2012/2013 STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de 0 10 20 30 40 50 Head of Marketing / Chief Marketing Officer Head of IT / Chief Inforamtion Officer / Chief Technology Officer CEO Other 2013 2012
  • 66. ACKNOWLEDGEMENT THANKS TO ALL PARTICIPANTS THAT HAVE BEEN SPENDING THEIR TIME AND KNOWLEDGE TO SHARE CURRENT STATUS OF THEIR WEB ANALYTICS APPRAISAL. STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
  • 67. CONTACT RALF HABERICH. blogger, author, co-chairman / mail@ralf-haberich.de / twitter.com/ralfhaberich WWW.RALF-HABERICH.DE RALF HABERICH. blogger, author, co-chairman / mail@ralf-haberich.de / twitter.com/ralfhaberich WWW.RALF-HABERICH.DE STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
  • 68. STUDY QUOTE This report is licensed under creative commons attribution noncommercial license * The reader is free to share or copy or distribute or transmit the work under following restrictions: * You are welcome to quote any part of this report attributing any quoted information to „Ralf Haberich, web-analytics-blog.de“ * You may not use this work for commercial purposes * You may not alter or transform or build upon this work. This report is licensed under creative commons attribution noncommercial license * The reader is free to share or copy or distribute or transmit the work under following restrictions: * You are welcome to quote any part of this report attributing any quoted information to „Ralf Haberich, web-analytics-blog.de“ * You may not use this work for commercial purposes * You may not alter or transform or build upon this work. STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
  • 69. THANK YOU. STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de