Webit Congress 2013 - Digital Intelligence & Online Marketing in Istanbul
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Webit Congress 2013 - Digital Intelligence & Online Marketing in Istanbul

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Introduction Presentation for the Metrix and Data Panel - Istanbul 2013 - Webit Congress. Digital Intelligence within Big Data.

Introduction Presentation for the Metrix and Data Panel - Istanbul 2013 - Webit Congress. Digital Intelligence within Big Data.

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Webit Congress 2013 - Digital Intelligence & Online Marketing in Istanbul Webit Congress 2013 - Digital Intelligence & Online Marketing in Istanbul Presentation Transcript

  • Increasing ROI with Digital Intelligence
  • Thesis One. Data-Driven Companies perform stronger & will take the Lead
  • (Company Value, Marketing Knowledge, ROI) Output Business Optimization Data Integration Analysis Data CollectionReporting Website Optimization Input (Time, Effort)
  • Web Analytics Business Optimization Output (Company Value, Marketing Knowledge, ROI) Statistics Digital Intelligence Data Integration Analysis Data CollectionReporting Website Optimization Input (Time, Effort)
  • Statistics Digital Intelligence Web Analytics Business Optimization Output (Company Value, Marketing Knowledge, ROI) Gartner Hype Cycle Data Integration Analysis Data CollectionReporting Website Optimization Input (Time, Effort) Digital Intelligence Model ©by Ralf Haberich
  • Thesis Two. Offline and Online need to interact to gain more Success
  • CASE STUDY „Model Selection via eCommerce“
  • Is a blonde model the best choice to sell bikini online?
  • Fashion Brand re-structured photo shoots by analysing the model impact on sales and increased orders by 38% to achieve a seasonal turnover increase of $960,000.
  • Google YES because
  • Thank You. Ralf Haberich, CCO | ralf.haberich@webtrekk.com | webtrekk.com