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Increasing ROI with Digital Intelligence
Thesis One. Data-Driven Companies perform stronger

&
will take the Lead
(Company Value, Marketing Knowledge, ROI)

Output

Business
Optimization

Data
Integration
Analysis
Data CollectionReporti...
Web Analytics

Business
Optimization

Output

(Company Value, Marketing Knowledge, ROI)

Statistics

Digital
Intelligence
...
Statistics

Digital
Intelligence

Web Analytics

Business
Optimization

Output

(Company Value, Marketing Knowledge, ROI)
...
Thesis Two. Offline and Online need to interact

to
gain more Success
CASE STUDY
„Model Selection via eCommerce“
Is a blonde model
the best choice
to sell bikini online?
Fashion Brand re-structured photo shoots
by analysing the model impact on sales and

increased orders by 38% to achieve a ...
Google YES because
Thank You.

Ralf Haberich, CCO | ralf.haberich@webtrekk.com | webtrekk.com
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Webit Congress 2013 - Digital Intelligence & Online Marketing in Istanbul

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Introduction Presentation for the Metrix and Data Panel - Istanbul 2013 - Webit Congress. Digital Intelligence within Big Data.

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Transcript of "Webit Congress 2013 - Digital Intelligence & Online Marketing in Istanbul"

  1. 1. Increasing ROI with Digital Intelligence
  2. 2. Thesis One. Data-Driven Companies perform stronger & will take the Lead
  3. 3. (Company Value, Marketing Knowledge, ROI) Output Business Optimization Data Integration Analysis Data CollectionReporting Website Optimization Input (Time, Effort)
  4. 4. Web Analytics Business Optimization Output (Company Value, Marketing Knowledge, ROI) Statistics Digital Intelligence Data Integration Analysis Data CollectionReporting Website Optimization Input (Time, Effort)
  5. 5. Statistics Digital Intelligence Web Analytics Business Optimization Output (Company Value, Marketing Knowledge, ROI) Gartner Hype Cycle Data Integration Analysis Data CollectionReporting Website Optimization Input (Time, Effort) Digital Intelligence Model ©by Ralf Haberich
  6. 6. Thesis Two. Offline and Online need to interact to gain more Success
  7. 7. CASE STUDY „Model Selection via eCommerce“
  8. 8. Is a blonde model the best choice to sell bikini online?
  9. 9. Fashion Brand re-structured photo shoots by analysing the model impact on sales and increased orders by 38% to achieve a seasonal turnover increase of $960,000.
  10. 10. Google YES because
  11. 11. Thank You. Ralf Haberich, CCO | ralf.haberich@webtrekk.com | webtrekk.com
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