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2012 Blueffect Poland, Warsaw
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2012 Blueffect Poland, Warsaw

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This presentation by Ralf Haberich was held at the 1st Web Analytics Congress in Poland, April, 25th 2012. It is a comparison between free analytics tools and high end (paid) analytics solutions. "Why …

This presentation by Ralf Haberich was held at the 1st Web Analytics Congress in Poland, April, 25th 2012. It is a comparison between free analytics tools and high end (paid) analytics solutions. "Why FREE Web Analytics is not an investment in the FUTURE".

Published in: Business, Technology

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  • 1. Why Free Web Analytics is not an investment in the future
  • 2. Top 100 de-DomainsSource: www.idealobserver.com, Status as of January 2012
  • 3. Top 100 de-Domains with GoogleSource: www.idealobserver.com, Status as of January 2012
  • 4. Google YES becauseA free tool does not generate an invoice. invoice. free? But is it for free?
  • 5. Free tools have lotsof experts out there& groups.Huge user groups.
  • 6. Google NO because No professional Service offering Only via Partners No guaranteed feedback by GoogleDid you ever get competent and quick tool? support from a free tool?
  • 7. sure.Premium? Not sure. Yes.Expensive? Yes.
  • 8. High end tools are notcritical to your website performance. performance.
  • 9. Realtime insights = realtime actions success.= realtime success.
  • 10. Who are your solution users? users? Get a system with high usability. usability. Rare User CEO ExpertBeginner
  • 11. Yes,Yes, export is a basic feature. feature.
  • 12. Can your free tool do that? that? performance?With high performance?
  • 13. Yes,Yes, easily done for high end vendors. vendors.
  • 14. standards. No to standards. customization.Yes to customization.
  • 15. Data privacy may be paranoid. But your company needs to be strict. strict.
  • 16. Using our Services does not give you ownershipof any intellectual property rights in our Servicesor the content you access. “Information about how you interact with the Google Analytics interface may be shared with our other products.” Paul Muret, Director of Engineering, Google Analytics
  • 17. needed?Service level agreement needed? solution. Get a high end solution.
  • 18. Web Analytics Usage
  • 19. About Webtrekk
  • 20. References #1 Media - Europe #1 eCommerce - Turkey #1 Finance - Germany #1 eCommerce - Russia #1 Finance - Worldwide #1 Fashion Brand - Europe #1 TV station - Germany
  • 21. Top Reasons Industry Leaders choose Webtrekk
  • 22. Why Webtrekk? European Based Support, Consulting & Development German Data Privacy Certification and Data storage Flexibility for your Organisation & Business High-End Solution Ease of Use
  • 23. Unique Buying Arguments Fast, ad-hoc Raw Data Segmentation Engine Integration of diverse Data Sources Data Warehouse and Business Intelligence Integration Simple and intuitive Administration Efficient Ways to handle Big Data Social Media, Mobile, A/B Testing included
  • 24. All Insights in One Solution
  • 25. Analysis Clueless Brightness
  • 26. Thank You. Ralf Haberich, CCO | ralf.haberich@webtrekk.com | webtrekk.com© 2004-2012 Webtrekk GmbH